Cereal Partners Worldwide

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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals.<ref>Template:Cite web</ref> The company is headquartered in Lausanne,<ref>Template:Cite web</ref> Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).<ref>Template:Cite web</ref>

History

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. Some of CPW's products are sold under the Uncle Tobys brand in Australia and New Zealand. In 2022, the company started selling cereals under the General Mills brand but some cereal brands like Trix still continue to have the Nestlé brand.<ref>Template:Cite web</ref>

Products

Breakfast cereals produced by Cereal Partners include:

References

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