Chicken Tonight
Template:Short description Template:More citations needed Template:Infobox brand Chicken Tonight is a brand of sauce intended to be added to chicken pieces in a frying pan, available in flavors such as Honey & Mustard, Country French and Thai Green Curry.
History
Initially launched on October 23, 1990, under Unilever's Ragú brand in the United States and Canada, it was launched in the United Kingdom under the Knorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under the Raguletto brand. As of 2025, Chicken Tonight is a standalone brand.
The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".<ref>Chicken Tonight Commercial</ref> An advertisement for Chicken Tonight was the first in the United Kingdom to use a red button interactive service to promote the product.<ref name="ZDNet">Template:Cite web</ref>
The American version of the product was met with limited success; however, as of 2025, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom. Association football player Ian Wright appeared in advertisements for the product.<ref>Template:Cite web</ref> In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the United Kingdom to Symington's, a food manufacturer in Leeds, who would drop the Knorr branding.<ref>Template:Cite web</ref> Symington's later acquired the Oceania rights to Raguletto and Chicken Tonight; they have since been acquired by Simplot.<ref>Template:Cite web</ref> In 2019, Unilever also sold Chicken Tonight brand in the Netherlands to Zwanenberg Food Group.<ref>Template:Cite web</ref>
In popular culture
The slogan was parodied in a skit on the Australian television series The Late Show in 1993 with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".<ref>Template:Cite webTemplate:Cbignore</ref>
The dance and song of the advertisement were parodied by The Simpsons family in the episode "Lady Bouvier's Lover".<ref name="Mirkin">Template:Cite video</ref>
A segment on an America's Funniest Home Videos episode parodied the brand as "Iguana Tonight."<ref>Template:Cite AV media</ref>
References
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