Clyde 1 (Ayrshire)
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Clyde 1 Ayrshire, formerly West FM, is an Independent Local Radio station based in Glasgow, Scotland, owned and operated by Bauer Media Audio UK. It is a part of the Hits Radio network. It broadcasts to Ayrshire and South West Scotland.
As of June 2025, the station’s weekly audience reach had fallen by more than a half since the rebrand to 59,000 listeners according to RAJAR.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Programming
Bowie At Breakfast which is produced and broadcast from Clyde 1 at its studios in Clydebank on weekdays 6-10am, is the only non networked show, but is shared with the main Glasgow TSA Broadcast . <ref>West FM – Presenters</ref> At all other times, the station airs networked programming from Forth 1 in Edinburgh, Tay FM in Dundee as well as Hits Radio in London and Manchester.
On Monday 10 July 2017, West FM ceased broadcasting from Ayr and moved its studio output to Clyde 1's Clydebank studios. The station retained its local breakfast, albeit presented from Clydebank, with news, sales and charity staff based in Prestwick.<ref>West FM to move output from Ayr to Glasgow, RadioToday, 12 June 2017</ref>
In August 2024, it was announced that after 27 years of the West FM name, the station would be rebranded to 'Clyde 1 Ayrshire' from 16 September 2024 and share all output with Clyde 1 whilst retaining local news, weather and travel bulletins. The station's highly popular breakfast show, Ali & Michael in the Morning, was axed and replaced by Clyde 1's Bowie at Breakfast.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Ali & Michael have since moved to Now Ayrshire Radio.
News and Sport
Clyde 1 Ayrshire broadcasts local news bulletins hourly. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside sport and traffic bulletins.
National bulletins from Sky News Radio are carried overnight with bespoke networked Scottish bulletins at weekends, produced from Radio Clyde's newsroom in Clydebank.