DC Shoes
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DC Shoes, Inc. is an American brand that specializes in footwear for action sports such as skateboarding and snowboarding. The company also sells apparel, bags, accessories, hats, t-shirts, and posters.<ref>Template:Cite web</ref>
History
DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm.<ref name="Us" /> It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.<ref>Template:Cite web</ref> DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc.<ref name="Us">Template:Cite web</ref>
On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction.<ref name="Quiksilver-Mar-2004-8-K">Template:Cite web</ref><ref>Template:Cite news</ref> In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.<ref>Template:Cite journal</ref> A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.<ref>Template:Cite web</ref> As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.<ref>Template:Cite web</ref> The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.<ref name="Team" /><ref name="First">Template:Cite web</ref> Felipe Gustavo was introduced at a later stage.<ref name="Evan">Template:Cite web</ref><ref name="Home">Template:Cite web</ref>
A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.<ref name="Team">Template:Cite web</ref><ref name="First" /><ref>Template:Cite web</ref>
Co-founder Block died in a snowmobile crash in January 2023.<ref>Template:Cite news</ref>
On February 2, 2025, Liberated Brands, owner of DC Shoes retail stores, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining DC Shoes stores, with liquidation sales beginning a week before the bankruptcy.<ref>Template:Cite web</ref>
See also
References
External links
- Pages with broken file links
- Shoe brands
- Surfwear brands
- Skateboarding companies
- Snowboarding companies
- Outdoor clothing brands
- Clothing companies established in 1994
- 1990s fashion
- 2000s fashion
- 2010s fashion
- Skateboard shoe companies
- Shoe companies of the United States
- Companies that filed for Chapter 11 bankruptcy in 2015
- Companies that filed for Chapter 11 bankruptcy in 2025
- 1994 establishments in California