Durex
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Durex is a British brand of condoms and personal lubricants owned by Reckitt Benckiser.<ref>Template:Cite news</ref> It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994.<ref name=":0">Template:Cite book</ref><ref name=":1">Template:Cite web</ref> The London Rubber Company was formed in 1915, and the Durex brand name ("Durability, reliability, and excellence") was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in collaboration with a rubber technology student from Poland named Lucian Lundau.<ref name=":0" /><ref name=":1" /><ref>Template:Cite web</ref>
The London Rubber Company later merged with SSL International, and has since 2010 been owned by the Anglo-Dutch company Reckitt Benckiser. It is one of the best-selling condom brands around the world, with 30% of the global market.<ref name="bbc.com">Template:Cite news</ref> In 2006, Durex condoms were the second-best-selling brand of condoms in the United States, with Trojan condoms being the first. It is supplied by, among others, the company Karex.<ref>Template:Cite web</ref>
In 2007, the last factory making Durex condoms in the UK stopped manufacturing and production has since moved to China, India and Thailand.<ref name="bbc.com"/> The modern range includes a wide variety of latex condom, including the Sheik and Ramses brands in North America,<ref>Template:Cite web</ref> and the Avanti condom. Durex also provides a range of lubricants and sex toys.
Although Durex was not an official sponsor of the Olympic Games, Durex provided 150,000 free condoms to more than 10,000 athletes that competed in the 2012 Summer Olympics in London.<ref>Boyle, Matthew. "Top Secret: Durex's Olympic Condoms" Bloomberg Businessweek Retrieved on 20 April 2012</ref>
Market share
China
Although condoms are not a widely used form of contraception in China, with only around 10% of sexually active people using them, among Chinese condom users Durex has a dominant market share of 45% as of 2015.<ref>Template:Cite news</ref> Due to a relatively conservative culture surrounding sex, Durex's marketing in China is often indirect and subtle, often involving lighthearted humour.<ref name="interview to the marketer of Durex">Template:Cite web</ref> Marketing is done almost exclusively on social media.<ref name="interview to the marketer of Durex" /> Durex has operated an account on the microblogging site Weibo in 2011,<ref name="digital marketing of Durex">Template:Cite web</ref> which had 2.65 million followers and more than 20,000 posts as of 2018.<ref name="social media channel of Durex">Template:Cite web</ref> Durex targets Chinese users on Sina Weibo aged from 20 to 40, and primarily men under 35 years old.<ref name="Durex Consumer Insights">Template:Cite web</ref> In 2011, Durex began cross-industry advertising tie-ins with the antivirus software company Trend Micro,<ref name="cross-border cooperation">Template:Cite web</ref> using the common themes of "antivirus" and "security".<ref name="Durex's marketer interview">Template:Cite web</ref>
References
External links
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- Website about the book Protective Practices including background information on LRC