Dutch Gold
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Template:Infobox Beverage Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.<ref name="Only in Ireland">Template:Cite news</ref> It was launched there in 1995.<ref name="Comans">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
The Beer
Dutch Gold was originally brewed in Breda, Netherlands by Oranjeboom, and exported to Ireland. The beer is distributed in Ireland by Comans Beverages, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer originally contained 4.2%<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> alcohol by volume. This was changed initially to 4% and then in 2022 to 3.5% alcohol by volume in order to align prices with Ireland's newly introduced minimum alcohol unit pricing laws.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It is described by the distributor as having "a crisp, clean, fresh flavour".<ref name="Comans"/>
Irish retailing
In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken as of 2007.<ref>East European Beers increasing significance Template:Webarchive Drinks Industry News, 8 November 2006</ref><ref name="Only in Ireland"/> Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.
Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name "Operation Dutch Gold". The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.<ref>Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006</ref>
In 2005, University College Dublin had a Dutch Gold Society on campus, in a tribute to the beer.<ref>"Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005</ref>