EToro

File:Yoni David and Ronen Assia.jpg

Yoni (left) and Ronen Assia, and their father, David Assia, former chairman of eToro

eToro Group Ltd. is an Israeli multi-asset investment and social trading company focused on providing financial services.<ref name="israeltimes2021" /><ref name=":0">Template:Cite news</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> eToro was founded in 2007 in Tel Aviv by Yoni Assia, Ronen Assia, and David Ring. The company's headquarters are located in Central Israel,<ref name=":2">Template:Cite news</ref><ref>Template:Cite web</ref><ref name="cysec">Template:Cite web</ref><ref name="nfa">Template:Cite web</ref> with global offices in Cyprus, United Kingdom, United States, Australia, Germany and UAE. At the beginning of 2025, the company filed for Nasdaq (U.S.) listing and went public on May 14.<ref>Template:Cite web</ref><ref name=":02">Template:Cite web</ref> In May 2025, eToro had 40 million registered users,<ref name=":3">Template:Cite web</ref> and over 3.63 million funded accounts.<ref name="AUM" /> In 2025, the company valuation was $5.64 billion.<ref name=":02" />

History

eToro was founded as RetailFX in 2007<ref>Template:Cite web</ref> in Tel Aviv, by brothers Yoni Assia and Ronen Assia together with David Ring.<ref>Template:Cite web</ref><ref name=israeltimes2021/> In 2010, the firm released the eToro OpenBook social investment platform. This included the copy trading feature, enabling users to replicate the trading strategies of top-performing investors automatically.<ref>Template:Cite web</ref> Later that year, the firm released an Android app.<ref>Template:Cite web</ref>

Between 2007 and 2013, the company raised $31.5 million across four funding rounds.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> By December 2014, it had secured an additional $27 million from Russian and Chinese investors.<ref>Template:Cite web</ref>

File:Yoni Assia at the eToro IPO launch event at Nasdaq on May 15, 2025 01.jpg

The founder of eToro, Yoni Assia, during the eToro IPO launch event at Nasdaq

In 2013, eToro expanded its product range, allowing investments in stocks and CFDs alongside commodities and currencies, with an initial offering of 110 stocks that later grew to over 3,000 financial products.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> The same year, it was authorized to provide services in the UK under its eToro UK subsidiary.<ref name="fca">Template:Cite web</ref><ref name=":1">Template:Cite news</ref> By 2014, some referred to eToro as "Israel's biggest export."<ref name=toi14/> In January 2014, the company added cryptocurrencies to its available instruments,<ref name=":6">Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> and later that year, it introduced currency futures investments for the Russian ruble and Chinese yuan.<ref name=toi14>Template:Cite web</ref>

In December 2017, eToro partnered with CoinDash to develop blockchain-based social trading.<ref>Template:Cite news</ref> The following year, it raised $100 million in private funding,<ref>Template:Cite web</ref> bringing total investment to over $162 million from various firms.<ref name=":7">Template:Cite web</ref>

In March 2019, eToro acquired Danish blockchain company Firmo.<ref>Template:Cite news</ref><ref>Template:Cite web</ref> In October 2019, eToro released a sentiment-based cryptocurrency portfolio that uses AI to assess Twitter's real-time sentiment on digital assets.<ref>Template:Cite web</ref> Shortly after, in November 2019, eToro acquired Delta, a crypto portfolio tracking app based in Belgium.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> In March 2019, the company launched its cryptocurrency trading platform and standalone cryptocurrency wallet for US users.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite news</ref>

Financially, 2020 proved a landmark year for eToro, with a 147% year-over-year growth, a 275% increase in funded accounts, and a gross revenue of $605 million. The company reported 1.2 million funded accounts, managed by a team of 1,100 employees worldwide.<ref name=israeltimes2021/> That year, eToro also acquired Marq Millions, its UK e-money division, rebranding it as eToro Money,<ref>Template:Cite web</ref><ref>Template:Cite web</ref> and obtained Visa's primary membership along with an electronic money institution (EMI) license from the UK's Financial Conduct Authority.<ref>Template:Cite web</ref> In December 2021, it launched the eToro Money debit card for UK residents.<ref>Template:Cite web</ref> In 2021, the company reported operating in 140 countries<ref>Template:Cite web</ref><ref>Template:Cite web</ref> and having 20 million users.<ref name=":5">Template:Cite web</ref>

In March 2021, eToro announced plans to go public via a merger with FinTech Acquisition Corp V (NASDAQ:FTCV), a special-purpose acquisition company (SPAC) backed by former Bancorp CEO Betsy Z. Cohen.<ref name="cnn-spac">Template:Cite web</ref> The combined entity was expected to operate as eToro Group Ltd with an implied enterprise value of $10.4 billion, supported by $650 million in funding from private investment funds.<ref>Template:Cite web</ref><ref>Template:Cite news</ref> However, due to market instability and internal challenges within the SPAC, including "material weaknesses" in its financial controls, the deal was canceled by mid-2022.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> By that time, eToro had invested heavily in preparation for the IPO, contributing to a net loss of $265 million for 2021.<ref>Template:Cite web</ref> Following the cancellation, eToro implemented cost-cutting measures, including laying off approximately 100 employees, or around 6% of its workforce, to stabilize its finances.<ref>Template:Cite web</ref>

In August 2022, eToro signed a definitive agreement to acquire Gatsby, a fintech startup specializing in options and stock trading, for $50 million in cash and stock.<ref>Template:Cite web</ref> In April 2023, the company announced a partnership with Twitter to allow users to click on ticker symbols preceded by a dollar sign, redirecting them to an eToro trading page.<ref>Template:Cite web</ref>

In November 2022, eToro purchased a Lisbon-based portfolio management tools provider, Bulsheet, for an undisclosed sum.<ref>Template:Cite web</ref>

In April 2023, eToro became a partner for X's cashtags, providing real-time asset prices for stocks, exchange-traded funds (ETFs), commodities and cryptocurrencies.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In 2023, eToro completed a $250 million funding round that valued the company at $3.5 billion.<ref name=":8">Template:Cite news</ref> However, eToro's financial performance in 2023 showed mixed results: eToro UK reported a 14% drop in net income and a 28% decrease in comprehensive income.<ref name="fm2023">Template:Cite web</ref>

In October 2023, eToro announced partnership with iShares by BlackRock on the US Exchange-Traded Fund (ETF) courses in equities and bonds.<ref>Template:Cite web</ref>

In 2024, Yoni Assia disclosed eToro’s acquisition of a content automation company Deep.<ref>Template:Cite web</ref>

In March 2024, the company announced that it is considering New York or London as potential venues for an initial public offering (IPO).<ref>Template:Cite news</ref> In December 2024, eToro hired Goldman Sachs to lead its IPO in the United States, planned for 2025. In January 2025, eToro confidentially filed documents with the U.S. Securities and Exchange Commission (SEC), aiming for a valuation exceeding $5 billion.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

In June 2024, eToro announced a financial education partnership with X for the UK, Germany, France, Italy, Spain, the UAE and the US markets.<ref>Template:Cite web</ref> The same year, the company launched the eToro Academy.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In July 2024, eToro announced a partnership with the London Stock Exchange, aiming to add over 1,000 new UK stocks in the coming months. That month, it also collaborated with Bocconi University and joined the European FS Financial Services Tech Hub. In September 2024, eToro acquired the Australian app Spaceship for nearly $55 million.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In August 2024, eToro partnered with Dubai Financial Market (DFM),<ref>Template:Cite web</ref> in September 2024 with Deutsche Börse for German stocks listed on the Frankfurt Stock Exchange,<ref>Template:Cite web</ref> in October 2024 with ARK Invest to launch a technology-focused ETF portfolio.<ref name="finmagnates25">Template:Cite web</ref> In November 2024, the company received a license to operate in New York.<ref>Template:Cite web</ref>

On March 24, 2025, it was reported that eToro officially filed for an initial public offering in the United States. On May 14, eToro completed its IPO and listed its shares on the Nasdaq under the ticker symbol "ETOR".<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

Operations

eToro's primary research and development office is based in Tel Aviv, Israel. Its other legal entities are registered in the UK, US, Australia, Cyprus and UAE. The company operates under regulatory oversight from several major authorities: CySEC in the EU,<ref name="cysec" /> FCA in the UK,<ref name="fca" /><ref name=":1" /> FinCEN in the United States,<ref name=":2" /> and ASIC in Australia.<ref>Template:Cite web</ref> As of 2022, eToro maintained operations in 140 countries. In 2023, the company received an approval from Financial Services Regulatory Authority (FSRA) of ADGM<ref>Template:Cite web</ref> to launch in the UAE and added ISA offering. The company operates in 75 countries and has 40 million users.<ref name=":3" />

In June 2022, eToro (Europe) Ltd, a European subsidiary, was registered with the Autorité des marchés financiers (AMF) as a digital asset service provider (DASP).<ref>Template:Cite web</ref> In September 2023, eToro obtained its registration as a Crypto Asset Service Provider (CASP) with the CySEC.<ref>Template:Cite web</ref>

In July 2023, eToro secured approval from the Bank of Spain’s as a virtual currency exchange and electronic wallet custody service provider.<ref>Template:Cite web</ref>

In February 2025, eToro (Europe) Ltd received a permit from the CySEC to offer crypto services in the EU under the Markets in Crypto-Assets Regulation (MiCA).<ref>Template:Cite web</ref>

Marketing

eToro is known for substantial investments in marketing, which include sports sponsorships and traditional advertising. In 2020, eToro released a high-profile ad starring Alec Baldwin that quickly accumulated 3 million views on YouTube.<ref>Template:Cite web</ref>

In February 2022, eToro aired its first Super Bowl commercial during Super Bowl LVI, also dubbed the "Crypto Bowl."<ref>Template:Cite web</ref><ref>Template:Cite web</ref> The 30-second ad, titled "Flying Your Way," featured a consumer seeking cryptocurrency advice while crypto enthusiasts descended from the sky, asking, "To the moon?" The commercial also highlighted a Shiba Inu dog, referencing the meme coin Shiba Inu (SHIB), and included an appearance of a Bored Ape NFT, targeting a crypto-savvy audience.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

As of 2024, eToro's sponsorship portfolio encompasses five English Premier League clubs (Crystal Palace, Everton, Leicester City, Southampton, and Burnley), five Bundesliga teams (Eintracht Frankfurt, FC Augsburg, 1. FC Köln, Hamburger SV in Bundesliga 2, 1. FC Union Berlin, and VfL Wolfsburg), as well as the UK's Premiership Rugby Cup, Spain's Basketball Liga ACB, and Rugby Australia. In September 2024, eToro signed a two-year sponsorship agreement with Bayer 04 Leverkusen.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

2024 Summer Olympics campaign

In July 2024, eToro collaborated with Lightricks' LTX Studio to produce an AI-generated advertisement that broadcast during the 2024 Summer Olympics in Paris.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Controversies

Critics argue that eToro's business model inherently conflicts with its customers' interests, as the company directly profits when customers incur losses.<ref name=israeltimes2021 />

CySEC, 2013

In 2013, CySEC fined eToro €50,000 due to weaknesses identified in its organizational and operational structure, dating back to 2010.<ref>Template:Cite web</ref>

Quebec blacklist, 2015

In 2015, Quebec authorities placed eToro on a blacklist of unauthorized foreign companies, citing its encouragement of local residents to invest in binary options through its platform.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Leveraged crypto position closures, 2021

On 8 January 2021, eToro informed its European clients that "due to extreme market volatility in the crypto markets," margin positions for all leveraged crypto positions needed to be converted into non-leveraged. Customers were warned that failure to comply would lead to position closures within four hours.<ref name=":4">Template:Cite news</ref><ref>Template:Cite news</ref>

Closure of customer positions in Magnit stock, 2022

On 2 March 2022, eToro liquidated customer positions in Magnit stock (MGNTL.L), compensating customers at $0.01 per share. Prior to the Russian invasion of Ukraine in February 2022, Magnit shares were valued at $14.20 per share.<ref>Template:Cite news</ref><ref name="bloomberg">Template:Cite news</ref><ref>Template:Cite news</ref> Investors holding Russian American (ADRs) and global depository receipts (GDRs) argued that the forced closure was unlawful and initiated a petition, which quickly garnered a thousand signatures, though media reports have not confirmed any subsequent outcomes.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite news</ref>

Misleading advertising in Italy, 2023

In 2023, the Italian Competition Authority fined eToro €1.3 million for misleading advertising. The Authority found that eToro's Italian website promoted zero-commission share trading but did not disclose various costs and financial risks, such as currency exchange fluctuations and operational limitations on customer rights. These omissions led consumers to make choices they might not have otherwise made, in violation of Articles 20, 21, and 22 of the Italian Consumer Code.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

ASIC lawsuit, 2023

In August 2023, the Australian Securities and Investments Commission filed a case against eToro Aus Capital Limited in Federal Court, alleging that the company of lack of compliance, more specifically, of violation of design and distribution obligations. The screening test for onboarding clients was so lax that nearly anyone could qualify. ASIC argued that eToro's target market for CFDs was overly broad for such a high-risk product. Between 5 October 5, 2021 and 14 June 14, 2023, almost 20,000 eToro clients reportedly lost money.<ref name=asicgovau/>

As of November 2024, court proceedings have been postponed eight times.<ref name=asicgovau>Template:Cite web</ref>

US SEC lawsuit for unregistered crypto trade, 2024

An investigation by the U.S. Securities and Exchange Commission discovered that since at least 2020, eToro operated as an unregistered broker and clearing agency, facilitating crypto asset trading as securities. On 12 September 2024, eToro USA LLC agreed to pay a $1.5M penalty to settle charges, no comments had been given to admit or deny the SEC's findings. The US clients were given 180 days to liquidate other crypto positions, with only Bitcoin, Bitcoin Cash, and Ether remaining available for trade.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Legal issues

Malaysia

In May 2020, eToro announced the expansion of its commission-free offering to customers in the Asia-Pacific region. In response to eToro's announcement, the Securities Commission Malaysia (SC) publicly stated that eToro was operating without proper licensing in the country.<ref name=":9">Template:Cite web</ref> The company stated that Asian investors are regulated under its ASIC license and can trade through it.<ref name=":9" />

Canada

From 2008 to 2017, eToro operated in Canada without a license despite warnings from the Ontario Securities Commission (OSC).<ref name=israeltimes2021/> In 2018, eToro agreed to pay a $550,000 fine and an additional $25,000 in costs, and to disgorge nearly US$1.8 million. The company also committed to closing Ontario accounts and blocking its site from Canadian IP addresses.<ref>Template:Cite web</ref>

India

In September 2022, the Reserve Bank of India (RBI), India's central bank, released a list of 34 unauthorised forex trading online platforms, which included eToro.<ref>Template:Cite news</ref> It later updated the number of platforms to 88.<ref>Template:Cite news</ref>

Philippines

On 14 March 2024, the Securities and Exchange Commission of The Philippines issued an advisory against eToro. The company was marketing its offerings to Filipinos and allowed them to open accounts without the necessary license, an act punishable in the Philippines with up to 21 years in prison.<ref>Template:Cite web</ref> The company spokesman denied active promotion of its services in the Philippines and highlighted that it has no local presence in the country. In October 2024, the company announced that it will stop operations in the Philippines citing "risk management considerations". Philippines residents' access to all accounts will be stopped on 15 February 2025.<ref>Template:Cite web</ref>

The Times of Israel investigation

In July 2021, The Times of Israel published an investigation on eToro, exposing dozens of cases of staffing connections between eToro and Israel's largely fraudulent binary options industry.<ref name=israeltimes2021 /> For example, Shmuel Hauser, former chairman of the Israel Securities Authority (ISA), joined eToro as an advisory board member after overseeing regulatory decisions that impacted the company. During Hauser's ISA tenure from 2011 to 2017, he agreed to modify a Knesset bill that would have restricted eToro's operations, which allowed eToro to continue expanding internationally. Although eToro did not engage in binary options, a sector under heavy scrutiny for fraudulent practices, the modified bill exempted companies like eToro from stricter regulations. In the same year, he resigned from his post at ISA amidst several high-profile anti-corruption scandals. After leaving the ISA, Hauser began advising eToro on regulatory issues worldwide. In 2021, Hauser became an advisory board member at eToro.<ref name=israeltimes2021 /> At the same year, eToro announced that it had appointed Hedva Ber, former supervisor of banks at the Bank of Israel, in 2021 was appointed deputy CEO and global COO.<ref name=israeltimes2021 />

The Times of Israel also covered the story of Nir Barkat, Likud MK and former mayor of Jerusalem. Barkat was linked to eToro in the "Pandora Papers", revealing he held shares in the company, which is registered in the Virgin Islands despite most operations being based in Israel. While mayor, Barkat claimed his assets were under a blind trust, but leaks indicated they remained in his name until he transferred them to his brother upon joining the Knesset in 2019, contrary to Knesset Ethics Committee guidelines. In 2019, Barkat's net worth was valued at $139 million.<ref name=israeltimes2021>Template:Cite web</ref><ref>Template:Cite web</ref>