Everlast (brand)

Template:Short description Template:Use mdy dates {{#invoke:Infobox|infobox}}Template:Template otherTemplate:Main other{{#invoke:Check for clobbered parameters|check|nested=1|template=Infobox company|cat=Template:Main other|name; company_name|logo; company_logo|logo_alt; alt|trade_name; trading_name|former_names; former_name|type; company_type|predecessors; predecessor|successors; successor|foundation; founded|founders; founder|defunct; dissolved|hq_location; location|hq_location_city; location_city|hq_location_country; location_country|num_locations; locations|areas_served; area_served|net_income; profit|net_income_year; profit_year|owners; owner |homepage; website }}{{#invoke:Check for unknown parameters|check|unknown=Template:Main other|preview=Page using Template:Infobox company with unknown parameter "_VALUE_" | ignoreblank=y | alt | area_served | areas_served | assets | assets_year | aum | brands | company_logo | company_name | company_type | defunct | dissolved | divisions | embed | equity | equity_year | fate | footnotes | headquarters | former_name | former_names | foundation | founded | founder | founders | genre | homepage | hq_location | hq_location_city | hq_location_country | incorporated | image | image_alt | image_caption | image_size | image_upright | income_year | industry | ISIN | key_people | location | location_city | location_country | locations | logo | logo_alt | logo_caption | logo_class | logo_size | logo_upright | members | members_year | module | name | native_name | native_name_lang | net_income | net_income_year | num_employees | num_employees_year | num_locations | num_locations_year | operating_income | owner | owners | parent | predecessor | predecessors | production | production_year | products | profit | profit_year | rating | ratio | revenue | revenue_year | romanized_name | services | subsid | subsidiaries | successor | successors | traded_as | trade_name | trading_name | type | website| qid | fetchwikidata | suppressfields | noicon | nocat | demo | categories }} Everlast Worldwide Incorporated is an American brand of sports equipment, focused on boxing, mixed martial arts and physical fitness, which markets its products worldwide. The company was founded in The Bronx and is currently based in Manhattan. In 2007, Everlast was acquired by the British retailing group Frasers Group.

Everlast manufactures a wide range of products for fight sports including boxing gloves, protective gear (head and body protectors, mouthguards, jockstraps, hand wraps), punching bags, punch mitts, boxing rings (and corner stools, canvas, ropes, corner cushions). The company also markets a clothing and footwear line including T-shirts, sleeveless shirts, hoodies, leggings, shorts, pants, compression garment, and sneakers.

History

In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, started the company as a manufacturer of swimwear designed to last longer than previously available swimsuits; he guaranteed his suits would last longer than one year, and named them "Everlast".<ref name=NYT>Template:Cite news</ref><ref name=Legacy>Template:Cite news</ref> Everlast expanded into supplying a wide range of sports equipment. The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds.<ref name=NYT/> It subsequently sponsored Roberto Durán, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand.<ref name=Forbes>Template:Cite news</ref>

Golomb died in the 1950s and was succeeded as head of the company by his son Daniel,<ref name=NYT/> who made the Everlast logo on the company's boxing gloves larger to increase visibility on television.<ref name=Legacy/> Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp in 1958 and became sole owner in 1995. In 2000, the company was acquired by George Horowitz's Active Apparel Group,<ref name=NYT/> which had manufactured men's and women's sportswear under license for Everlast,<ref name=USA>Template:Cite news</ref> and in 2007, Sports Direct acquired Everlast Worldwide.<ref name=Forbes/><ref>Template:Cite news</ref><ref>Template:Cite news</ref>

The company has expanded its activities into MMA<ref name=Forbes/> and has been awarded the World MMA Awards for Best Technical Equipment Brand five times,<ref>Everlast and TapOuT Recognized Again at MMA Awards by Thomas J. Ryan on SGB Media, December 6, 2011</ref> most recently in 2016.<ref>World MMA Awards 2017 Results by Bryan Tucker, March 2, 2017</ref>

Everlast boxing equipment is made in a factory in Moberly, Missouri; other products are manufactured outside the US by licensees.<ref name=USA/> The company also made boxing equipment at a factory in the Port Morris section of the Bronx from the 1980s until 2003.<ref name=NYT/><ref name=Legacy/>

UK gym chain

In 2020 Frasers Group bought a number of DW Sports Fitness (previously JJB Sports) locations out of administration,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and started the Everlast Gyms chain. In late 2023 they had nearly 60 branches located across all four countries of the United Kingdom.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

See also

• Lonsdale (clothing)
• Mixed martial arts clothing

External links

• Template:Official website