Feilding has won the annual New Zealand's Most Beautiful Town award 16 times.<ref>Template:Cite web</ref> It is an Edwardian-themed town, with the district plan encouraging buildings in the CBD to be built in that style. The town is currently extending its CBD beautification featuring paving and planter boxes on the footpaths on the main streets in the CBD, including the realignment and beautification of Fergusson Street to the South Street entrance of Manfeild Park.Template:Citation needed
The town is a service town for the surrounding farming district. The Feilding Saleyards has been a vital part of the wider Manawatū community for over 125 years. As transport systems improved and farming practices changed, the need for small, local saleyards all but disappeared, leaving few major selling complexes in New Zealand. Manawatū is a diverse and fertile farming area with high production, high stock-carrying capacity, and a stable climate. These factors make Feilding Saleyards a popular medium for many farmers. A unique aspect of Feilding Saleyards is their location in the centre of town.<ref>"Feilding Saleyards 125 Years of Success 1880–2005" (June 2005) Adapted by Foreword authored by Ian McKelvie.</ref>
The Manawatū Plains, on which the town is sited, are very fertile land, and as such it is a prosperous agricultural area. Being located on the floodplain of a major river has its problems, however, and in February 2004 the town suffered extensive flooding. In 2009 the Horizons Regional Council commissioned a new flood protection scheme to prevent extensive flooding in the future.<ref>Template:Cite news</ref>
The town was named after Colonel William H. A. Feilding, a director of the Emigrants and Colonists Aid Corporation Ltd. who negotiated the purchase of a 100,000 acre (400 km²) block of land from the Wellington provincial government in 1871. The first European settlers arrived from Great Britain on 22 January 1874. <ref>Template:Cite web</ref>
The Feilding Edwardian Project Inc. was established in September 1993 by local businesses with the aim of revitalising the central business area of Feilding. Many of the commercial buildings were built in the 1900s (Edwardian era) and have been restored and preserved over time. Feilding is home to a number of historic collections, buildings, monuments, and museums, including The Coach House Museum, St Johns Church, Feilding Club, Feilding Hotel, and Feilding & Districts Steam Rail Society.<ref>Template:Cite web</ref>
Feilding has two marae, connected to the iwi of Ngāti Kauwhata: Aorangi Marae and its Maniaihu meeting house; and Kauwhata Marae or Kai Iwi Pā and its Kauwhata meeting house.<ref name="tkmentry">Template:Cite web</ref><ref name="maorimaps">Template:Cite web</ref>
In October 2020, the Government committed $1,248,067 from the Provincial Growth Fund to upgrade Kauwhata Marae and 5 others, creating 69 jobs.<ref name="maraepgf">Template:Cite web</ref>
Demographics
Feilding is defined by Statistics New Zealand as a medium urban area and covers Template:Convert.<ref name="Area">Template:Cite web</ref>
Before the 2023 census, the town had a larger boundary, covering Template:Convert.<ref name="Area"/> Using that boundary, Feilding had a population of 15,912 at the 2018 New Zealand census, an increase of 1,524 people (10.6%) since the 2013 census, and an increase of 2,340 people (17.2%) since the 2006 census. There were 6,003 households, comprising 7,665 males and 8,247 females, giving a sex ratio of 0.93 males per female, with 3,234 people (20.3%) aged under 15 years, 2,805 (17.6%) aged 15 to 29, 6,531 (41.0%) aged 30 to 64, and 3,345 (21.0%) aged 65 or older.
Ethnicities were 87.0% European/Pākehā, 19.4% Māori, 2.5% Pacific peoples, 3.2% Asian, and 1.7% other ethnicities. People may identify with more than one ethnicity.
The percentage of people born overseas was 11.0, compared with 27.1% nationally.
Although some people chose not to answer the census's question about religious affiliation, 50.9% had no religion, 36.4% were Christian, 1.5% had Māori religious beliefs, 0.5% were Hindu, 0.3% were Muslim, 0.4% were Buddhist and 1.6% had other religions.
Of those at least 15 years old, 1,626 (12.8%) people had a bachelor's or higher degree, and 3,294 (26.0%) people had no formal qualifications. 1,509 people (11.9%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 5,970 (47.1%) people were employed full-time, 1,653 (13.0%) were part-time, and 429 (3.4%) were unemployed.<ref name="Census 2018">Template:NZ census 2018</ref>
Individual statistical areas in Feilding (2018 Census)
Employing about 30 people with a payroll of $1.5m in 2015, Proliant, an Iowa based firm privately held by the father and son team of Wally and Nix Lauridsen, constructed a $24m factory on the outskirts of Feilding for the production of a byproduct from cattle blood plasma, bovine serum albumin (BSA), which is used in pharmaceuticals, vaccines and medical research. Proliant produces about half of the world's BSA.<ref>Template:Cite web</ref><ref>Proliant Inc. website</ref><ref>Proliant Biologicals website</ref><ref name = ProliantNZ>Template:Cite web</ref>
Feilding's stock saleyards were once one of the largest in the southern hemisphere and are right in the central business area.<ref>Template:Cite web</ref>
Feilding High School - commonly known as "FAHS" from the time when it was "Feilding Agricultural High School"
Primary and intermediate schools
Feilding Intermediate School is a state, coeducational intermediate (years 7–8) school with a roll of Template:NZ school roll data. It was established in 1964.<ref>Template:TKI</ref>
Taonui School, located south-east of the Feilding township, is a state, coeducational full primary (years 1–8) school with a roll of Template:NZ school roll data.<ref>Template:TKI</ref>
Transport
Feilding is located on State Highway 54, which connects State Highway 1 at Vinegar Hill with State Highway 3 at Newbury, forming the primary route between Feilding and central Palmerston North. Other significant routes include Awahuri Road, which links Feilding with SH 3 at Awahuri and provides the most direct route to Sanson, Bulls, and Whanganui; Halcombe Road, which connects Feilding to SH 1 near Marton via Halcombe; and Waughs Road and Campbells Road, which together link Feilding to Bunnythorpe. From Bunnythorpe, traffic can continue via Ashhurst Road to SH 3 at Ashhurst, or via Railway Road to Palmerston North Airport and eastern Palmerston North.
A regular public bus service, Route 311, operates from Monday to Saturday between Feilding and Palmerston North, travelling via Bunnythorpe and Palmerston North Airport. Additionally, a local loop service, Route 301, operates within Feilding on the same days.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
The North Island Main Trunk railway line runs through Feilding; however, the town has not been served by a regular passenger train service since 2012.<ref>Template:Cite web</ref>
