Fruition (digital marketing agency)
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Fruition is a full service digital marketing agency based in Denver, Colorado that provides web design & development and Internet marketing services to multiple international corporations.<ref name=inc>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name=builtincolorado>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The company is also known for its Google Penalty Checker tool.<ref name=websitemagazine>Template:Cite news</ref><ref name=spinsucks /><ref name=semrush /><ref name=builtincolorado-news />
History
Founded in 2000<ref name=confluence-denver>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> by current CEO Brad Anderson,<ref name=zemanta /> Fruition initially began as an SEO company. It later expanded to the larger niche of digital marketing.<ref name=confluence-denver /> The company's core services now include SEO, website development & design,<ref name=fruition-portfolio>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> app development, digital marketing, and brand & reputation management.<ref name="manta"/><ref name="bizjournals"/> Fruition was first trademarked in 2002, and registered with the World Intellectual Property Organization in 2007.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> <ref>Template:Cite news</ref><ref>Template:Cite news</ref>
Google Penalty Checker
In 2013, Fruition released its Google Penalty Checker tool, which has notably been the subject of multiple news reports.<ref name=spinsucks /><ref name=semrush /><ref name=builtincolorado-news /><ref name=travelbusinesssuccess>Template:Cite news</ref><ref name=business /><ref name=searchenginewatch /> It is a proprietary tool that uses statistical analysis and third-party data to determine if a website had been hit by a Google penalty, as well as which particular update caused it.<ref name=quicksprout>Template:Cite news</ref><ref name=thinkbelle>Template:Cite news</ref> Once the tool is granted access to a Google Analytics account,<ref name=semrush>Template:Cite news</ref><ref name=iacquire>Template:Cite news</ref> it uses algorithms involving bounce rates, organic traffic, new vs. repeat visits, and page views, among other data, to evaluate a possible Google penalty<ref name=Chrome-web-store /><ref name=spinsucks>Template:Cite news</ref><ref name=business>Template:Cite news</ref><ref name=searchenginewatch>Template:Cite news</ref> due to a recent update.<ref name=builtincolorado-news>Template:Cite news</ref> It provides a graph of all the updates and the percentage of their effect on the site.<ref name=semrush /> The tool is free for up to two sites, after which pricing is applicable.<ref name=spinsucks /><ref name=iacquire /> <ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
The tool has been noted to be beneficial for businesses that do not stay up to date with Google updates.