Gammel Dansk
Gammel Dansk is a bitters (herbal alcoholic preparation) produced by Arcus-Gruppen in Oslo, Norway, originally developed and produced by Danish Distillers in Denmark.<ref name=thelocal>Template:Cite web</ref><ref>Template:Cite web</ref> Traditionally it is drunk by Danes at certain festive occasions, often in connection with breakfast meals, brunch or at wedding anniversaries and birthday celebrations (which in Denmark traditionally begin in the morning).<ref name=Denmark1>Template:Cite web</ref> The name "Gammel Dansk" translates directly from Danish as "Old Danish".
Description
Gammel Dansk is a bitters liquor and was originally created to become a competitor on the Danish market to other bitters such as Underberg and Fernet Branca. It is matured with 29 types of herbs, spices and even flowers, making it similar to other stomach bitters, such as Peychaud's Bitters or Jägermeister.<ref name="denstoredanske">Template:Cite web</ref> These herbs and spices include rowan berry, angelica, star anise, nutmeg, anise, ginger, laurel, yellow gentian, Seville orange and cinnamon.<ref name="drikkeabc">Template:Cite web</ref> The complete recipe is kept secret.
History
The development of Gammel Dansk commenced in 1964 and was led by master blender J.K. Asmund who also worked as factory manager for Danish Distillers in Roskilde. Three years later the production of the bitter started, and it has since become one of the most recognizable strong alcoholic beverages on the Danish market.<ref name="drikkeabc" />
In the Denmark of the 1960s and 1970s, the drinking of bitters, such as Gammel Dansk, was not considered taboo in the morning. The bottle even reads Gør godt om morgenen, efter dagens dont, under jagten, på fisketuren eller som apéritif. ("Will do you good in the morning, after a day's work, when hunting or fishing, or as an apéritif.") With the 1980s came a greater concern for public health, and with that bitters fell out of favor compared to the lower ABV beer and wine. Even so, Gammel Dansk still constitutes two-thirds of all bitters sold in Denmark.<ref name="drikkeabc" />
In 2007 Danish Distillers launched a new product which, as a tribute to J.K. Asmund, was labeled Asmund Special.<ref>Template:Cite web</ref>
On 14 March 2014, Arcus, the owners of the Gammel Dansk brand, announced that production would move to Norway.<ref name="avisen1">Template:Cite news</ref>
In 2014, Arcus launched Gammel Dansk Shot, a variation over the traditional recipe, flavored with liquorice and chili. It is intended to be drunk as a shooter.<ref>Template:Cite web</ref>
In 2019 they launched a less bitter version called "Gammel Dansk Halv bitter", meaning "Half the bitterness" aiming at younger customers.<ref>Template:Cite web</ref> This version is advertised as being more sweet, less bitter and having a higher content of honey and licorice<ref>Template:Cite web</ref>