Grey Goose (vodka)
Template:Short description {{#invoke:other uses|otheruses}} Template:Advert Template:Infobox beverage Grey Goose is a brand of vodka produced in France. It was created in the 1990s by American businessman Sidney Frank, who sold it to the multinational company Bacardi<ref name=":0">Template:Cite web</ref> in 2004. The Maître de Chai for Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France.
Company history
Grey Goose was created by Sidney Frank Importing Co (SFIC). Sidney Frank, founder/CEO of the company, developed the idea in the summer of 1997. SFIC partnered with cognac producer François Thibault (a French Maître de Chai, or, Cellar Master) in France to transition his skills from cognac to vodka production.
The company selected France due to the country's culinary history, as well as to differentiate itself from other vodkas produced in Eastern Europe. The company also developed its distinctive smoked glass bottle, featuring French geese in flight and delivered its product in wooden crates to evoke a presentation that was similar to wine.<ref name=Rendon /><ref name="Stevenson">Template:Cite web</ref><ref>Template:Cite web</ref>
In 1998, the Beverage Testing Institute reviewed Grey Goose Vodka, and the brand received a score of 96.<ref>Template:Cite web</ref> In 2001, Grey Goose released its first flavor, L'Orange, followed by Le Citron in 2002.<ref>Template:Cite news</ref>
The company was eventually sold by Sidney Frank to Bacardi for a reported US$2.2 billion in 2004.<ref name=":0" /> Grey Goose was the best-selling premium brand vodka in the United States,<ref name=Rendon>Template:Cite news</ref> selling more than 1.5 million cases that year.<ref>Template:Cite web</ref>
In 2018, Grey Goose partnered with Jamie Foxx for a nine-part online series called Off Script.<ref>Template:Cite news</ref> It is the official vodka of the US Open tennis tournament, and is the key ingredient in the "honey deuce," the signature drink of the tournament.<ref>Template:Cite web</ref>
Product description
The wheat used in the creation of Grey Goose vodka is grown in Picardy, France. It is distilled in the Northeast of Paris, then sent to Cognac, France. Once received, the distillate is blended with a mix of spring and bottled water. Grey Goose uses soft winter wheat,<ref>Template:Cite news</ref> sown in October and harvested in August, which provides it with four additional months of growth in comparison to summer wheat.
Grey Goose distills its vodka from wheat, yet the vodka remains gluten-free.<ref>Template:Cite web</ref> The distillation process removes the gluten from the final product.<ref>Template:Cite web</ref>
During the distilling process, Grey Goose uses enzymes to break down carbohydrates into fermentable sugars. The fermentation takes place continuously over six cascading tanks, producing a 20-proof beer. The wash is then distilled into spirits using a five-step process. The water used in the vodka comes from a natural spring 150 meters (500 feet) below the blending facility in Cognac, which is lined with limestone, providing calcium-rich spring water. That water is then filtered to remove impurities. After the filtration, the vodka is bottled in a plant. Grey Goose vodka is bottled with a replaceable cork rather than a screw-top cap.<ref>Template:Cite web</ref><ref name=men>Template:Cite web</ref>
References
External links
- New York Times: A Humble Old Label Ices Its Rivals January 26, 2005. (Relevant to topic on super-premium vodka market.)