Heritage Guitars
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Heritage Guitar is an American musical instrument manufacturer company based in Kalamazoo, Michigan, United States.<ref>Template:Cite web</ref> The company produces a range of electric guitars, including hollow-body models.
History
Heritage Guitar was founded in 1985 by three former employees of the Gibson guitar factory,<ref name="Bacon_151">Template:Harvnb</ref> Jim Deurloo, Marv Lamb, and JP Moats.<ref name=ourstory/> Two other former Gibson employees that took part in the company were Bill Paige and Mike Korpak.<ref name=dickerson>Template:Cite news</ref>
In the early 1980s, Gibson closed its historic Parsons Street factory in Kalamazoo, Michigan, due to excess production, and relocated much of its production to its factory in Nashville, Tennessee.<ref name="Freeth_Alexander_106">Template:Harvnb</ref> Some of the Gibson employees who did not move to Tennessee started production of guitars under a new name, "Heritage," which was likely meant to stake a claim to their guitar-making tradition.<ref name="Freeth_Alexander_106"/> The company produced instruments in much smaller numbers than Gibson had.<ref name="Bacon_151"/><ref> Template:Cite book</ref><ref>Template:Cite book</ref>
The Heritage line initially consisted of electric and acoustic guitars, electric basses, mandolins, and a banjo. The line was eventually narrowed to electric guitars only. Although most of Heritage's guitars were based on Gibson designs, a few of their early electric guitars were based on modified Stratocaster and Telecaster designs.Template:Speculation inline
In 2024, Heritage launched a new budget line known as the Ascent Collection. These instruments are made in China with more affordable woods, finishes, and electronics. They also lean heavily into bolt-on neck construction, features not typically associated with the Heritage lineup.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
Current status
Template:Multiple image Heritage Guitars is a boutique manufacturer, making semi-hollow guitars, large jazz boxes, and solid-body electrics.<ref name="Bacon_151"/> Heritage makes guitars that are said to have been similar to Gibson's products,<ref name="Bacon_151" /><ref name="Freeth_Alexander_107">Template:Harvnb</ref> which the company's advocates and fans would say are constructed in a much more "handmade" fashion and with more attention to detail.<ref name="Freeth_Alexander_106-107">Template:Harvnb</ref> The result of Heritage being a smaller operation than Gibson is probably a reaction against the cost-cutting practices that developed at Gibson under Norlin's ownership.
The design of the Heritage H-150 solid-body guitar is modelled on the Les Paul Standard, while the H-575 resembles the ES-175 and the H-535 reinterprets the ES-335. All Heritage full-body semi-acoustics have solid wood tops, while many of the Gibson guitars of this type had laminated tops after World War II.<ref name="Freeth_Alexander_106"/> Heritage has also introduced several new designs, such as the Millennium models, which employ a "semi-solid" body that is more solid than a traditional semi-hollow design, but chambered.
During the first several years of the company, Heritage advertised its guitars in guitar magazines. The marketing was handled by the former VP of Sales at Gibson, Lane Zastrow. The advertisements wrote that Heritage was making guitars on Parsons Street in Kalamazoo, without mentioning Gibson by name. In the 1990s, in an attempt to keep costs down, the company stopped advertising.<ref name="MLive2007"> Template:Cite web (See also Template:Cite AV media) </ref>
In 2016, Heritage was purchased from the founders by PlazaCorp Realty Advisors Inc., a Kalamazoo-based property development firm that had recently purchased the property housing the factory. In 2017, PlazaCorp partnered with Singapore-based tech startup BandLab Technologies to revamp marketing and distribution of the brand worldwide.<ref>Template:Cite web</ref> Additionally, they partnered with Rolling Stone to develop the factory campus into a destination to include "a live entertainment venue, a music instrument store, a recording studio and a space for musicians to try instruments or rehearse."<ref>Template:Cite web</ref> That same year, BandLab acquired a majority stake in the company.<ref>Template:Cite web</ref> The following year, CNC machinery was installed and craftspeople were terminated in order to lower overhead costs.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
Endorsers
Johnny Smith
In 1989, jazz guitarist Johnny Smith withdrew his endorsement from Gibson and awarded it to Heritage, which began production of "Heritage Johnny Smith". The Gibson model continued in production as the "Gibson LeGrand".<ref name="fenderplayersclub">Template:Harvnb</ref> Smith had since moved his endorsement from Heritage to the Guild Guitar Company.<ref name="fenderplayersclub" />
Alex Skolnick
Guitarist Alex Skolnick, of the band Testament, formerly endorsed Heritage Guitar. For a short time, the Heritage Guitar company offered an "Alex Skolnick signature model H-150". In 2013, Skolnick announced his endorsement of ESP Guitars. Skolnick is now an endorser of Godin Jazz guitars.
David Becker
Jazz guitarist, composer, and two-time Grammy nominee David Becker has been endorsing Heritage Guitar for more than 30 years. He was one of the first artists to join Heritage in 1988. The "David Becker H-575 Signature Model" features a solid spruce top, maple sides and back, and a humbucker and piezo pickup.<ref name="HeritageArtists">Template:Cite web</ref>
Others
Jazz guitarist, producer, and composer Henry Johnson was the second endorser of Heritage Guitar, beginning in 1985. Country musician Roy Clark endorsed Heritage Guitar,<ref name=HeritageArtists/> which make his signature model. Jazz guitarist Mimi Fox's guitars are a "Golden Eagle" and an H-575 custom with a spruce top. American jazz guitarist Kenny Burrell plays a "Heritage Super KB" hollow body through a "Heritage 1 x 12 Kenny Burrell" combo amp.<ref name="HeritageArtists" />
References
References
External links
- Template:Official website
- Marvin Lamb Interview at NAMM Oral History Library (2005)
- James Deurloo Interview at NAMM Oral History Library (2005)
- Lane Zastrow Interview at NAMM Oral History Library (2014)