Jams (clothing line)
Template:Lead too short {{#invoke:Infobox|infobox}}Template:Template otherTemplate:Main other{{#invoke:Check for clobbered parameters|check|nested=1|template=Infobox company|cat=Template:Main other|name; company_name|logo; company_logo|logo_alt; alt|trade_name; trading_name|former_names; former_name|type; company_type|predecessors; predecessor|successors; successor|foundation; founded|founders; founder|defunct; dissolved|hq_location; location|hq_location_city; location_city|hq_location_country; location_country|num_locations; locations|areas_served; area_served|net_income; profit|net_income_year; profit_year|owners; owner |homepage; website }}{{#invoke:Check for unknown parameters|check|unknown=Template:Main other|preview=Page using Template:Infobox company with unknown parameter "_VALUE_" | ignoreblank=y | alt | area_served | areas_served | assets | assets_year | aum | brands | company_logo | company_name | company_type | defunct | dissolved | divisions | embed | equity | equity_year | fate | footnotes | headquarters | former_name | former_names | foundation | founded | founder | founders | genre | homepage | hq_location | hq_location_city | hq_location_country | incorporated | image | image_alt | image_caption | image_size | image_upright | income_year | industry | ISIN | key_people | location | location_city | location_country | locations | logo | logo_alt | logo_caption | logo_class | logo_size | logo_upright | members | members_year | module | name | native_name | native_name_lang | net_income | net_income_year | num_employees | num_employees_year | num_locations | num_locations_year | operating_income | owner | owners | parent | predecessor | predecessors | production | production_year | products | profit | profit_year | rating | ratio | revenue | revenue_year | romanized_name | services | subsid | subsidiaries | successor | successors | traded_as | trade_name | trading_name | type | website| qid | fetchwikidata | suppressfields | noicon | nocat | demo | categories }} Jams is a line of clothing produced by Jams World.
History
Company founder Dave Rochlen<ref name= bloomberg>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> was a beach lifeguard and surfer, originally in Santa Monica, California, then in Hawaii.<ref name= turning>Template:Cite news</ref> After reading a Life magazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly colored floral fabric and asked his wife Keanuenue to make a short, baggy pair of pajamas with a sewn-up fly and cut-off at the knee.<ref name= turning /> They produced the first pair of Jams on December 25, 1964.<ref name= turning />
Rochlen quit his job as a systems analyst and started his new company Surf Line Hawaii, Ltd. to make and sell his new product; its name, Jams, was a shortening of pajamas.<ref name= turning /><ref name= HMag>Template:Cite news</ref> Rochlen explained the name as "I thought of it. It's part of the word 'pajamas,' of course, and it was what I wanted – short, quick, jargon, hip, young, one-syllable."Template:Cn
Soon after his first commercial pairs of Jams were worn at Mākaha, Hawaii, Life magazine ran a two-page spread on Rochlen and a group of his surfing friends in the June 1965 issue. After the article, the Jams line was sold in Bloomingdales, Macy's, and Lord & Taylor. By 1991, Surf Line Hawaii's annual sales totaled about US$7 million.<ref name= turning /> Its garments were all cut, sewn and manufactured in a Honolulu factory.<ref name= HMag />
The Jams look was baggy and bohemian, with wild prints and clashing pinks and greens. It was a clear departure from the more subtle color combinations and detailing of existing boardshorts.<ref name= HMag />
Cultural references
Jams were featured in three Calvin and Hobbes comics, in which Hobbes the stuffed tiger wore Jams. Susie Derkins, Calvin's playmate, found this cute.<ref>Calvin and Hobbes - July 14, 1987</ref><ref>Calvin and Hobbes - July 15, 1987</ref> <ref>Calvin and Hobbes - July 18, 1987</ref>