Jean-Claude Usunier
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Template:Short description Template:BLP sources
Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
Selected bibliography
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(listed in order of first year of publication)