List of Coca-Cola slogans

Template:Short description The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886.<ref name=":9">Template:Cite web</ref><ref name=":6">Template:Cite book</ref><ref name=":8">Template:Cite book</ref> The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.Template:Horizontal TOC

United States (also internationally)

Slogans used by Coca-Cola in its home country the United States may also be used in other countries.

• 1886 – Drink Coca-Cola<ref name=":3">Template:Cite web</ref><ref name=":9" />
• 1886 – Delicious and Refreshing<ref>Template:Cite web</ref>
• 1905 – Coca-Cola revives and sustains.<ref name=":6" />
• 1906 – The Great National Temperance Beverage.<ref name=":6" /><ref name=":9" />
• 1908 – Good til the last drop.<ref name=":6" /><ref name=":11" />
• 1910 – Whenever you see an Arrow think of Coca-Cola<ref>Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5.</ref><ref name=":11" />
• 1917 – Three million a day.<ref name=":11" /><ref name=":10">Template:Cite web</ref>
• 1922 – Thirst knows no season.<ref name=":6" /><ref name=":9" />
• 1923 – Enjoy thirst.<ref name=":9" /><ref name=":11" />
• 1924 – Refresh yourself.<ref name=":9" /><ref name=":11" />
• 1925 – Six million a day.<ref name=":3" /><ref name=":11" />
• 1926 – It had to be good to get where it is.<ref>Brewer, Shirley. J. "It Had to Be Good to Get Where It Is". Chiron Review. 2016;(103):17. Accessed September 11, 2025. via EBSCO.</ref>
• 1927 – Pure as Sunlight.<ref name=":9" />
• 1927 – Around the corner from anywhere.<ref name=":10" />
• 1928 – Coca-Cola ... pure drink of natural flavors.<ref name=":10" />
• 1929 – The pause that refreshes.<ref name=":3" /><ref name=":4">Template:Cite book</ref>
• 1932 – Ice-cold sunshine.<ref name=":9" /><ref name=":11" />
• 1937 – America's Favorite Moment<ref name=":10" />
• 1938 – The best friend thirst ever had.<ref name=":11" /><ref name=":10" />
• 1938 – Thirst asks nothing more.<ref name=":10" />
• 1939 – Coca-Cola goes along.<ref name=":10" />
• 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola<ref name=":9" /><ref name=":10" />
• 1941 – Coca Cola is Coke<ref name=":10" /><ref name=":11" />
• 1942 – The only thing like Coca-Cola is Coca-Cola itself.<ref name=":9" /><ref name=":10" />
• 1944 – How about a Coke?<ref name=":10" />
• 1945 – Passport to refreshment.<ref name=":11" /><ref name=":10" />
• 1947 – Coke knows no season.<ref name=":10" />
• 1948 – Where There's Coke There's Hospitality.<ref name=":11" />
• 1949 – Along the Highway to Anywhere.<ref name=":10" />
• 1952 – What you want is a Coke.<ref name=":11" /><ref name=":10" />
• 1954 – For people on the go.<ref name=":11" /><ref name=":10" />
• 1956 – Coca-Cola...makes good things taste better.<ref name=":11" /><ref name=":10" />
• 1957 – Sign of good taste.<ref name=":3" /><ref name=":11" />
• 1958 – The cold, crisp taste of Coke.<ref name=":11" /><ref name=":10" />
• 1958 – Coca-Cola refreshes you best.<ref name=":10" />
• 1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters<ref>Template:Cite web</ref><ref>Ciafone, Amanda (2019). "Advertising a New Generation". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.</ref>
• 1963 – Things go better with Coke, with a related jingle performed by the The Limeliters.<ref name=":6" /><ref name=":11" />
• 1969 – It's the Real Thing.<ref name=":2">Template:Cite web</ref><ref name=":6" /><ref name=":9" /><ref name=":13">Ciafone, Amanda (2019). "The Real Thing". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.</ref>
• 1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers<ref name=":3" /><ref name=":6" /><ref name=":9" /><ref>Ciafone, Amanda (2019). "The Voice to Teach the World to Sing". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.</ref>
• 1975 – Look up, America.<ref name=":7">Template:Cite book</ref>
• 1976 – Coke adds life.<ref name=":10" />
• 1979 – Have a Coke and a smile,<ref name=":11" /> see the related commercial "Hey Kid, Catch!"
• 1980 – Coke is it!<ref name=":5">Template:Cite book</ref><ref>Template:YouTube</ref>
• 1985 – America's real choice<ref name=":11" /><ref name=":5" />
• 1985 – We've Got a Taste for You<ref name=":5" /><ref name=":7" /><ref name=":9" />
• 1986 – Red, White & You, for Coca-Cola Classic<ref name=":7" /><ref name=":9" />
• 1986 – Catch the Wave, for New Coke<ref name=":5" /><ref name=":7" />
• 1987 – Can't Beat the Feeling<ref name=":6" /><ref name=":27">Template:Cite web</ref>
• 1989 – Official Soft Drink of Summer<ref name=":9" /><ref name=":11" />
• 1991 – Can't Beat The Real Thing.<ref name=":2" /><ref name=":3" />
• 1993 – Always Coca-Cola.<ref name=":3" /><ref name=":4" /><ref name=":26">Ciafone, Amanda (2019). "Life As It Should Be". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.</ref>
• 1995 – Always and Only Coca-Cola; secondary radio jingle<ref name=":10" />
• 1998 – Born to be red.<ref name=":11" />
• 1998 – Coca-Cola always the real thing! (UK)<ref>Template:Cite web</ref>
• 1999 – Coca-Cola. Enjoy.<ref name=":11" /><ref name=":21">Harris, Michael S. "Institutional brand personality and advertisements during televised games". New Directions for Higher Education. 2009 (148): 24. doi:10.1002/he.365.</ref>
• 2001 – Life tastes good<ref name=":9" /><ref name=":11" />
• 2003 – Coca-Cola...Real.<ref name=":9" />
• 2005 – Make It Real.<ref name=":2" />
• 2006 – The Coke side of life<ref name=":11" /><ref name=":10" />
• 2009 – Open Happiness<ref name=":4" /><ref name=":6" /><ref name=":9" />
• 2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell<ref>Roderick, Leonie. "Coca-Cola slogan likeness is 'unfortunate' says Cadbury". Marketing Week (Online Edition), 01419285, 4/5/2016</ref><ref name=":6" />
• 2020 – Turn Up Your Rhythm<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
• 2020 – Together Tastes Better<ref name=":22">Template:Cite web</ref><ref name=":23">Template:Cite web</ref>
• 2020 – Open like never before<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref name=":11" />
• 2021 – Real Magic<ref name=":11" />

Australia and New Zealand

Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards.<ref>Template:Cite web</ref>

• 1961 – Be refreshed<ref name=":11">Template:Cite news</ref>
• 1964 – Things go better with Coke<ref name=":6" /><ref name=":11" />
• 1972 – It's the real thing<ref name=":13" />
• 1977 – Coke adds life<ref name=":10" />
• 1980 – Smile<ref name=":11" />
• 1982 – Coke is it!<ref name=":5" />
• 1989 – You Can't Beat the Feeling<ref name=":6" /><ref name=":27" />
• 1993 – Always Coca-Cola<ref name=":26" />
• 2000 – Coca-Cola. Enjoy.<ref name=":11" /><ref name=":21" />
• 2001 – Life tastes good<ref name=":11" />
• 2004 – Coca-Cola...Real.<ref name=":9" />
• 2007 – The Coke side of life<ref name=":4" />
• 2010 – Open Happiness
• 2011 – Share a Coke<ref>Template:Cite web</ref>
• 2016 – Real Taste. Uplifting Refreshment<ref name=":24">Template:Cite web</ref>
• 2016 – Taste The Feeling
• 2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori)<ref>Template:Cite web</ref><ref>Template:Cite news</ref>
• 2020 – Together Tastes Better<ref name=":22" /><ref name=":23" />
• 2021 – Real Magic<ref name=":12">Template:Cite web</ref>

Czech Republic

Coca-Cola was first bottled in Czechoslovakia in 1971.<ref>Template:Cite web</ref>

• 1982 – Template:Langx (Coke is it!)<ref name=":24" />
• 1990 – Template:Langx (The Real Thing!)<ref name=":9" />
• 1994 – Template:Langx (Always Coca-Cola)<ref>Template:Cite book</ref><ref name=":26" />
• 1995 – Template:Langx (Refreshment you have yet to experience!), for Coca-Cola Light
• 1996 – Template:Langx (Live differently!), for Coca-Cola Cherry
• 1996 – Template:Langx (Coca-Cola, the real Christmas refreshment)
• 1997 – Template:Langx (Coca-Cola is good with Food)
• 1997 – Template:Langx (Surprise under every cap)
• 1997 – Template:Langx (The real Christmas refreshment)
• 1998 – Template:Langx (Quenches thirst, refreshes mind)
• 1998 – Template:Langx (Just for the feeling), for Coca-Cola Light
• 200x – Template:Langx (Real taste. Zero sugar), for Coca-Cola Zero
• 2000 – Template:Langx (Enjoy!)<ref name=":11" /><ref name=":21" />
• 2001 – Template:Langx (Enjoy the real Christmas refreshment)
• 2002 – Template:Langx (A taste the whole world loves)
• 2002 – Template:Langx (Refresh yourself in one shot)
• 2003 – Template:Langx (Chihuahua! Together on one wave!)
• 2003 – Template:Langx (The real Christmas refreshment)
• 2004 – Template:Langx (Always Refreshes)
• 2006 – Template:Langx (Enjoy life with happiness)
• 2006 – Template:Langx (Irresistible taste), for Coca-Cola Light
• 2007 – Template:Langx (Pass on the Christmas Spirit)
• 2008 – Template:Langx (Christmas with taste)
• 2009 – Template:Langx (Open joy)
• 2012 – Template:Langx (Real taste. Zero sugar. Possible?), for Coca-Cola Zero
• 2016 – Taste the Feeling
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Egypt

• 1951 – Moment of Relaxation...benefits thousands of Egyptians<ref name=":1">Ciafone, Amanda (2019). "Multi-nation-al: Coca-Cola Pitches Itself as National Economic Development". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.</ref>
• 1951 – The Pause that Refreshes...benefits thousands of Egyptians<ref name=":1" />

Germany

• 194x – Template:Lang (Take a break)<ref name=":18">Template:Cite web</ref>
• 1976 – Template:Lang (Coke Adds Life)<ref name=":18" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Hungary

Coca-Cola began operating in Hungary in 1968.<ref>Template:Cite web</ref>

• 1989 – Template:Langx (You Can't Beat the Feeling)<ref name=":6" /><ref name=":27" />
• 1993 – Template:Langx (Always Coca-Cola)<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 1996 – Template:Langx (Coca-Cola. Enjoy)<ref name=":24" />
• 2001 – Template:Langx (Living is good)<ref>Template:Cite web</ref>
• 2006 – Template:Langx (The Coke Side of Life)<ref name=":11" />
• 2009 – Template:Langx (Open Happiness)<ref>Template:Cite web</ref>
• 2016 – Template:Langx (Taste the Feeling)
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

India

Coca-Cola was first sold in India in 1956.<ref name=":14">Template:Cite web</ref> However, the company left India in 1977 after the government required the submission of its formula.<ref name=":14" /> Coke returned to India in 1993 as Coca-Cola India.<ref name=":14" />

• 1956 – Refresh Yourself<ref name=":14" />
• Template:Langx (Template:Lang, Drink with pride)
• 1971 – Things Go Better with Coke<ref name=":13" />
• 1993 – Life Ho To Aisi (Life As It Should Be)<ref name=":26" />
• 200x – Template:Langx (Template:Lang, Coca-Cola enjoy!)<ref name=":19">Template:Citation Template:ISBN</ref>
• 2002 – Template:Langx (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!)<ref name="The Subcontinental">Template:Cite web</ref><ref name=":8" /><ref name=":11" /><ref name=":19" /><ref>Ciafone, Amanda (2019). "Cold Drink Means Coca-Cola". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16.</ref>
• 200x – Template:Lang<ref name=":19" />
• 200x – Template:Lang<ref name=":19" />
• 2009 – Taste The Feeling<ref name=":19" />
• 2009 – Open Happiness<ref name=":19" /><ref name=":24" />
• 20xx – Template:Lang<ref name=":19" />
• 2011 – Burrrrrrrrr!<ref name=":24" />
• 201x – Template:Transliteration (Coke opens, the conversation starts)<ref name=":19" />
• 201x – Template:Transliteration<ref name=":19" />
• 201x – Say it with Coke!<ref name=":19" />
• 2021 – Real Magic<ref name=":12" /><ref>Template:Cite web</ref>
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Indonesia and Malaysia

• 1970 – Minumlah Coca-Cola (Drink Coca-Cola)
• 1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!)<ref name=":24" />
• 1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!)<ref name=":24" />
• 1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling)<ref name=":6" /><ref name=":27" />
• 1993 – Always Coca-Cola<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 1996 – Semangat Coca-Cola (Coca-Cola Enjoy)<ref name=":24" />
• 2003 – Rasakan Semangat Hidup (Life Tastes Good)<ref name=":24" />
• 2003 – Segarkan Harimu (Refresh Your Day)
• 2004 – Segarnya Mantap (Feel Refreshed)
• 2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life)<ref name=":11" />
• 2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life)<ref name=":11" />
• 2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life)
• 2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero
• 2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness)<ref name=":9" />
• 2009 – Buka Semangat Baru (Open Happiness)<ref name=":9" />
• 2010 – Segarkan Semangatmu (Refresh Your Spirit)
• 2015 – Nikmati Coca-Cola Bersama (Share a Coke)
• 2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke)
• 2016 – Rasakan Momennya (Feel The Moment)
• 2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
• 2017 – Buka Momennya (Open The Moment)
• 2017 – Rasai Semangatnya
• 2020 – Hidupkan Semangatmu (Live on Your Spirit)
• 2020 – Hidupkan Rentakmu (Live Your Beat)
• 2020 – Bersama Berasa Lebih (Together Tastes Better)<ref name=":22" /><ref name=":23" />
• 2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic)<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Israel

• 1989 - Template:Langx (You Can't Beat the Feeling)<ref name=":6" /><ref name=":27" />
• 1994 - Template:Langx (Always Coca-Cola)<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 2007 – Template:Langx (Template:Transliteration, Love the Life)<ref name=":0">Template:Cite news</ref>
• 2016 – Template:Langx (Template:Transliteration, The Taste of Life)<ref name=":0" />
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Italy

Coca-Cola was first imported into Italy in 1926.<ref name=":15">Template:Cite web</ref>

• 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)<ref name=":15" />
• 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)<ref name=":15" />
• 1970 – Coca Cola da più vita (The Real Thing)<ref name=":15" /><ref name=":13" />
• 1982 – Coca-Cola di più (Coke is it)<ref name=":15" />
• 1986 – Catch the Wave<ref name=":15" />
• 1987 – Sensazione unica (You can't beat the feeling)<ref name=":15" /><ref name=":27" />
• 1993 – Sempre Coca-Cola (Always Coca-Cola)<ref name=":15" /><ref name=":26" />
• 2000 – Enjoy Coca-Cola<ref name=":15" />
• 2001 – Life tastes good<ref name=":15" />
• 2006 – Taste the coke side of life<ref name=":4" /><ref name=":11" />
• 2007 – Make every drop count<ref name=":15" />
• 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)<ref name=":15" />
• 2009 – Stappa la felicità (Open Happiness)<ref name=":15" />
• 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)<ref name=":15" />
• 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)<ref name=":15" />
• 2016 – Taste The Feeling
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Japan

Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957.<ref name=":16">Template:Cite web</ref><ref name=":17">Template:Cite web</ref>

• 1957 – Skatto sawayaka (Very Refreshing)<ref name=":17" />
• 1962 – Template:Langx (Template:Transliteration, Sparkling and refreshing Coca-Cola)
• 1976 – Come on in. (Drink) Coke.
• 1980 – Yes Coke Yes<ref name=":16" />
• 1985 – Coke is it.<ref name=":5" />
• 1987 – I feel Coke.
• 1991 – Template:Langx(Template:Transliteration, A moment that refreshes)
• 1993 – Always Coca-Cola<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 1996 – Enjoy<ref name=":24" />
• 2001 – No Reason
• 2004 – Special Magic
• 2006 – The Coke Side of Life<ref name=":11" />
• 2010 – Open Happiness<ref name=":24" />
• 2012 – Refreshing & Uplifting
• 2016 – Taste The Feeling
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Latin America

• 1929 – Template:Langx (The Pause That Refreshes)<ref name=":3" /><ref name=":4" />
• 1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!)<ref name=":20">Template:Cite book</ref>Template:Reference page
• 1952 – Template:Lang (Columbia)<ref name=":1" />
• 1959 – Template:Langx (Coca-Cola Refreshes You Best)
• 1963 – Template:Langx (Things Go Better With Coke)<ref name=":24" />
• 1969 – Template:Langx (The Spark of Life), translation of the "It's The Real Thing" campaign<ref name=":2" /><ref name=":13" />
• 1976 – Template:Langx (Coke gives more life)
• 1979 – Template:Langx (Coke and a Smile)<ref name=":24" />
• 1982 – Template:Langx (Coke is it)<ref name=":5" />
• 1987 – Template:Langx / Template:Langx (Mexico) (You Can't Beat the Feeling)<ref name=":6" />
• 1993 – Template:Langx (Always Coca-Cola)<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 2000 – Template:Langx (Live It)<ref name=":25">Template:Cite web</ref>
• 2003 – Template:Langx (Life Tastes Good)<ref name=":24" />
• 2003 – Template:Langx (Coca-Cola, Real)<ref name=":24" />
• 2006 – Template:Langx (The Coke Side of Life)<ref name=":11" />
• 2008 – Template:Langx (Spreading Happiness since 1886)
• 2008 – Template:Langx (The Coke Side of Life)
• 2009 – Template:Langx (Open Happiness)<ref name=":20" />Template:Reference page
• 2015 – Comparte una Coca-Cola (Share a Coke)<ref name=":20" />Template:Reference page
• 2016 – Template:Langx (Taste the Feeling)<ref name=":24" /><ref name=":20" />Template:Reference page
• 2016 – Sentí el sabor (Feel the taste), in Argentina<ref name=":20" />Template:Reference page
• 2021 – Template:Langx (Real Magic)<ref name=":12" /><ref name=":20" />Template:Reference page
• 2023 – Template:Lang (We are many), in Argentina, Chile, Colombia, and Mexico<ref name=":20" />Template:Reference page
• 2023 – Receta Mágica (Recipe for Magic)<ref name=":20" />Template:Reference page
• 2024 – Juntos en Todas (Together in every situation), in Argentina<ref name=":20" />Template:Reference page

Pakistan

• Template:Transliteration (Only Coca Cola makes everyone happy)
• 2009 –Template:Transliteration (Open Happiness)<ref name=":24" />
• Template:Transliteration (Eat Drink Live)
• Template:Transliteration (Come Eat Together)
• Template:Transliteration (Drink in Excitement)
• Template:Transliteration (Fun of every Moment)
• Template:Transliteration (O Tyrant! Feed me Coca-Cola)
• 2017 – Template:Transliteration (Taste The Feeling)
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Philippines

Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia.<ref>Template:Cite web</ref>

• 1952 – 25 Years of Service in the Philippines<ref name=":1" />
• 1954 – Ice Cold Coca Cola
• 1971 – I'd Like To Buy The World A Coke<ref name=":3" />
• 1976 – Coke Adds Life
• 1982 – Coke Is It!<ref name=":5" />
• 1988 – Can't Beat The Feeling<ref name=":6" /><ref name=":27" />
• 1994 – Always Coca-Cola<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 1996 – Enjoy Coca Cola<ref name=":24" />
• 1998 – Nothing refreshes like the real thing.
• 2001 – Buti na lang, nag Coca-Cola ka muna.
• 2003 – Template:Langx
• 2005 – Template:Langx
• 2006 – Template:Langx
• 2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
• 2009 – Template:Langx
• 2011 – Template:Langx
• 2012 – Template:Langx
• 2013 – Template:Langx
• 2014 – Breaktime is Coca-Cola Time
• 2014 – Template:Langx (Share a Coke)<ref>Template:Cite web</ref>
• 2015 – Template:Langx
• 2015 – Template:Langx
• 2016 –Taste the Feeling
• 2020 – Together Tastes Better<ref name=":22" /><ref name=":23" />
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Poland

• 1971 – Template:Langx. (Coca-Cola refreshes)
• 1982 – Template:Langx – Agnieszka Osiecka (Coke is it!)<ref name="cocacola.com.pl">Template:Cite web</ref>
• 1993 – Template:Langx (Always Coca-Cola)<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 2000 – Template:Langx (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk.<ref name="cocacola.com.pl"/>
• 2007 – Template:Langx (Welcome to the Coke side of life)<ref name=":11" />
• 2011 – Template:Langx (Open Happiness)<ref name=":24" />
• 2017 – Template:Langx (Taste The Feeling)
• 2021 – Prawdziwa Magia (Real Magic)<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Russia

• 1993 – Template:Langx (Template:Transliteration, Always Coca-Cola)<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 2010 – Template:Langx (Template:Transliteration, Coca-Cola is going to the house!)
• 2011 – Template:Langx (Template:Transliteration, Open Happiness)<ref name=":24" />
• Template:Langx (Template:Transliteration)
• 2016 – Template:Langx (Taste The Feeling)
• 2021 – Template:Langx (Magic Moments)
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

South Africa

• 2006 – The Coke Side of Life<ref name=":11" />
• 2021 – Real Magic<ref name=":12" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Spain

• 1929 – Template:Langx (The Pause That Refreshes)<ref name=":3" /><ref name=":4" />
• 1959 – Template:Langx (Coca-Cola Refreshes You Best)<ref>Template:Cite web</ref>
• 1963 – Template:Langx (Things Go Better With Coke)<ref name=":24" />
• 1970 – Template:Langx (It's The Real Thing)<ref name=":24" />
• 1976 – Template:Langx (Coke adds life)<ref name=":24" />
• 1982 – Template:Langx (Coke is it)<ref name=":5" />
• 1987 – Template:Langx (You Can't Beat the Feeling)<ref name=":6" /><ref name=":27" />
• 1993 – Template:Langx (Always Coca-Cola)<ref name=":3" /><ref name=":4" /><ref name=":26" />
• 2000 – Template:Langx (Live It)<ref name=":25" />
• 2003 – Template:Langx (Life Tastes Good)<ref name=":24" />
• 2003 – Template:Langx (Coca-Cola, Real)<ref name=":9" />
• 2006 – Template:Langx (The Coke Side of Life)<ref name=":11" />
• 2008 – Template:Langx (Spreading happiness since 1886)
• 2008 – Template:Langx (The Coke Side of Life)<ref name=":24" />
• 2009 – Template:Langx (Open Happiness)<ref name=":24" />
• 2016 – Template:Langx (Taste the Feeling)<ref name=":24" />
• 2021 – Real Magic<ref name=":24" />
• 2023 – Recipe for Magic<ref name=":20" />Template:Reference page

Further reading

• Allen, Frederick. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. Open Road Media, 2015. Template:ISBN
• Arens, William F. Contemporary Advertising. McGraw-Hill School Education Group, 1994. Template:ISBN. (List of Coca-Cola slogans)
• Decoding Coca-Cola: A Biography of a Global Brand. Linda Brennan, Robert Crawford, and Susie Khamis, editors. Taylor & Francis, 2020. Template:ISBN
• Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles. F+W Media, 2008. Template:ISBN. (List of Coca-Cola slogans)

External links

• Official Coca-Cola website
• History of Coca-Cola Advertising Slogans.