MD 20/20

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MD 20/20 is a discount flavored fortified wine produced by Mogen David. 20/20 originally referred to 20%abv and a 20 oz bottle.<ref name="Veseth">Template:Cite book</ref> It is commonly referred to by the nickname "Mad Dog".<ref name="Myers">Template:Cite book</ref>

The wine is produced in a variety of flavors, sold in 750ml bottles, and alcohol content varies by flavor from 13%abv to 18%abv.<ref name="Judd">Template:Cite news</ref> Like competitors Thunderbird and Night Train Express, its sweet flavors, strength and low cost are often associated with alcoholism among the homeless and destitute<ref name="Veseth"/> but also make it popular with college students and other underage drinkers.<ref name="Judd"/>

Despite being made in the US, MD 20/20 enjoys a cult following in Scotland. In 2019, after a new flavor "Electric Melon" became available, patrons lined up around the block at shops to purchase the beverage; in some cases, the crowds were so large they blocked traffic.<ref name="Erskine">Template:Cite news</ref>

History

Mogen David originated to serve a niche market by supplying wine to observant Jews for religious holidays but needed to expand their market to remain in business.<ref name="Judd"/> The date MD 20/20 entered production is obscure, however by the 1970s it accounted for over 50% of Mogen David's sales.<ref name="Watson">Template:Cite news</ref>

References

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See also

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