MasterFoods

MasterFoods is a brand of condiments manufactured by Mars Inc.<ref name="MF">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Originally produced by Australian Henry Lewis & Company since 1945,<ref name="Media"/> the brand name "Masterfoods" was acquired by Mars in 1967.<ref>Masterfoods resurrects Mars corporate identity on Campaign Live by Joanna Bowery – June 06, 2006</ref>

History

MasterFoods was created by Henry Lewis in Australia in 1945. Originally launched as "Henry Lewis & Company" in 1926,<ref name="Media">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> they began by importing specialty international foods and spices such as paprika, bay leaves and canned asparagus.<ref name="Masterfoods">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The business was renamed to "Henry Lewis & Sons"<ref name="Media"/> and later Masterfoods (also seen as MASTERFOODS, MasterFoods and Master Foods)<ref name="Media"/><ref name="O'Connell">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> on 20 July 1945 and began manufacturing their own products in the 1950s.<ref name="Masterfoods"/>

Henry Lewis passed the business onto his sons John (born 1920), Victor (born 1923) and David (born 1929) all of whom worked in the business.<ref name="Media"/> John as chairman and managing director, Victor as production director and David as research director.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Victor studied food technology in the United States of America, returning in 1949, becoming one of Australia's first food technologists.<ref name="Media"/> The company began manufacturing foods in the 1950s, with the first product being bread and butter cucumbers. During WWII when importation was restricted the company acted as a distributor for Australian and New Zealand brands.<ref name="Media"/>

The brand was sold to Mars Inc. in 1967, and Mars Food Australia was created as a part of the purchase.<ref name="MF"/> At the time of sale, Masterfoods had over 150 products and were distributing to 40 countries, 25 percent of turnover was imported goods.<ref name="O'Connell"/>

See also

• List of brand name condiments
• List of spreads
• List of Australian herbs and spices

External links

• Template:Official website