Miniclip

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Miniclip is a Swiss mobile game publisher and former browser game website that was first launched on 30 March 2001.<ref name="Gameindustry">Template:Cite web</ref> It was started by Robert Small and Tihan Presbie with a budget of £40,000.<ref name="ft article">Template:Cite web</ref> In 2008, Miniclip was valued at over £275 million.<ref>Template:Cite web</ref> Ten years later, the company gained over $400 million in revenue through its mobile game, 8 Ball Pool.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>


History

As of July 2009, over 400 applications were hosted on its own website.<ref>Template:Cite web</ref>

In February 2015, Tencent acquired majority stakes of Miniclip.<ref>Template:Cite news</ref><ref name=x33/> In December 2016, Miniclip surpassed 1 billion downloads across its published mobile games on iOS-based, Android-based, and Windows Phone-based devices. In March 2022, Miniclip announced that it had reached 4 billion downloads worldwide with 8 Ball Pool alone accounting for 1 billion of them.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In April 2021, Miniclip celebrated its 21st anniversary. In response, the CEO of Miniclip claimed that it would be moving away from developing browser-based games to prioritize its mobile gaming products, including Agar.io, 8 Ball Pool, Mini Militia, Ludo Party and more.<ref>Template:Cite web</ref>

In April 2022, Miniclip announced that it would begin prioritizing its mobile games. As a result, the browser game portal was shut down in July 2022 and the website lost all but two of its most popular games of the time, Agar.io and 8 Ball Pool.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In June 2022, Miniclip agreed to acquire SYBO, the co-publisher and co-developer of Subway Surfers, in an undisclosed deal.<ref name=":0">Template:Cite web</ref><ref name=x21>Template:Cite web</ref> The deal with SYBO went through in July 2022.<ref>Template:Cite web</ref>

In November 2024, Embracer Group announced that they would divest Easybrain to Miniclip for a consideration of $1.2 billion, with the transaction expected to close in early 2025.<ref>Template:Cite web</ref>

Studios

List of studios acquired by Miniclip (as of Template:TODAY)
Name Location Acquired Template:Abbr
Masomo İzmir, Turkey 2019 <ref>Template:Cite web</ref><ref>Template:Cite web</ref>
Eight Pixels Square Derby, United Kingdom 2020 <ref>Template:Cite web</ref>
Gamebasics Zoetermeer, Netherlands 2021 <ref>Template:Cite web</ref>
Green Horse Games Bucharest, Romania 2021 <ref>Template:Cite web</ref>
Supersonic Software Leamington Spa, United Kingdom 2021 <ref>Template:Cite web</ref>
SYBO Copenhagen, Denmark 2022 <ref name=":0" /><ref name=x21 />
Easybrain Limassol, Cyprus 2024 <ref>Template:Cite web</ref>

Mobile games

Miniclip has developed and published numerous mobile games for iOS, Android, Symbian, and Windows Phone. This includes 8 Ball Pool, Golf Battle, Gravity Guy, Bloons Tower Defense, On The Run, Plague Inc. for Android, Berry Rush, Agar.io, Diep.io, Mini Militia, Ludo Party and Head Ball 2.

Other platforms

In September 2012, Microsoft announced on the Windows blog on 31 August 2012 (see also List of Xbox games on Windows) that Miniclip games would be able to distribute their games on the Xbox division of Windows 8. Miniclip games that are supported by Xbox for Windows 8 include Gravity Guy, iStunt 2, and Monster Island. Gravity Guy was released on Windows Store on 29 November 2010.

In April 2013, most Miniclip games for Windows 8 and Windows Phone were distributed for free for one year.<ref>Template:Cite web</ref>

On 14 February 2017, Miniclip released their first mobile racer game which was compatible with Xbox One, PC, and PlayStation 4, titled MX Nitro.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Malicious software issues

On 1 September 2005, the United States Computer Emergency Readiness Team issued an advisory concerning Miniclip: Template:Blockquote In 2006, several security firms reported that some Miniclip users had installed a "miniclipgameloader.dll" which contained the hostile code identified as "Trojan Downloader 3069.”<ref>Template:Cite web</ref> In the same year, another download related to Miniclip installed "High Risk" malware called "Trojan-Downloader.CR64Loader.”<ref>Template:Cite web</ref>

References

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