My Little Pony
Template:Short description Template:About Template:Pp-semi-indef Template:Use mdy dates Template:Infobox media franchise My Little Pony (MLPTemplate:--) is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes, and a unique symbol on one or both sides of their flanks. Such symbols are referred to in the three most recent incarnations as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look called a "generation" by the show's collectors and fans. The franchise is mainly targeted at young girls and their parents, although in the 2010s, it gained a cult following by an unintended audience of adult fans called bronies.<ref>Template:Cite web</ref>
Following the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1982 and the line became popular during the 1980s. The original toy line ran from 1982 to 1992 in the United States and to 1995 globally, and two animated specials, an animated feature-length film and two animated television series were produced during the period up until 1992. The first incarnation's popularity peaked in 1990, but the following year Hasbro decided to discontinue the toy line due to increased competition.<ref>Template:Cite press release</ref> One hundred and fifty million ponies were sold in the 1980s.<ref>Template:Cite book</ref>
The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999. The brand saw a more popular revival in 2003 with toys that more closely resembled the original toy line,<ref>Template:Cite web</ref> which sold approximately 100 million pony toys globally by 2010.<ref>Template:Cite press release</ref> Hasbro launched the fourth incarnation of the franchise in 2010, which started with the animated series My Little Pony: Friendship Is Magic, which ended on October 12, 2019. The brand grossed over Template:US$Template:Nbspmillion in retail sales in 2013,<ref>Template:Cite web</ref> and over Template:US$Template:Nbspbillion annually in retail sales in 2014<ref>Template:Cite web</ref><ref>Template:Cite web</ref> and 2015.<ref>Template:Cite web</ref> Hasbro launched a fifth generation of toys and associated media starting September 24, 2021 with the animated movie My Little Pony: A New Generation. Generation Five ended on October 17th, 2024 due to low product sales and the negative feedback it received from critics, audiences, and fans. A live-action movie by Amazon MGM Studios and Hasbro Entertainment was announced in July 2025.
History
My Pretty Pony (1981)
My Pretty Pony is a pony figurine introduced by Hasbro in 1981 that was created by illustrator Bonnie Zacherle and sculptor Charles Muenchinger.<ref>Template:Cite web</ref> My Pretty Pony is a ten-inch-tall hard plastic figurine that can wiggle its ears, swish its tail, and wink one eye. The original My Pretty Pony was followed by My Pretty Pony and Beautiful Baby, which came with an additional smaller "baby" pony figure. This was followed by pink and yellow versions of the original that have the now-hallmark symbol on the ponies' backsides, which preceded the My Little Pony figurines.<ref>Template:Cite web</ref>
1982–1992
Template:Anchor Template:Main After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1982, sold under the title My Little Pony. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the "Generation One" or "G1" of My Little Pony among collectors. This incarnation ended in 1992 in the United States, but was marketed internationally until 1995. Animations from mid-1980s (My Little Pony animated special, My Little Pony: Escape from Catrina, My Little Pony: The Movie and My Little Pony segment within My Little Pony 'n Friends anthology series) and My Little Pony Tales from 1992 accompanied the line-up.
1997–1999
Template:Anchor Template:Infobox media franchise The 1997 incarnation was marketed by Hasbro as "Friendship Garden" and designated "Generation 2" by collectors. They were manufactured in redesigned poses with jewel eyes and turning heads and are smaller, slimmer, and longer-legged than their 1982 counterparts. The line was not successful in the U.S. and was discontinued in 1999, although it continued overseas for several years. Since the second generation was more popular in Western Europe, Hasbro continued to produce and sell them in Western Europe after 1998. Most were Earth Ponies, but a few unicorns were made internationally. Although no Pegasus Ponies were made, some adults had clip-on wings. In the early 2000s, several unicorns with clip-on wings (called the Magic Unicorns) were made. Two baby ponies were introduced, and none of the baby ponies were sold in the United States.
In Europe, the main location was renamed Ponyland instead of Friendship Gardens, and were discontinued with the inception of the "G3" toyline in 2003. Many ponies released in the last years of the line are considered rare. A number of playsets were introduced, including a mansion and a castle. Some of the licensed merchandise released in Europe included beanbag plushies, magazines, clothing, perfume, wrapping paper and coloring books. A CD-ROM game for PC, Friendship Gardens, was also released, which involved taking care of a pony and playing games along the way.
Some "Generation Two" ponies were sold as detachable key chains, including Morning Glory, Sundance, Light Heart and Ivy. Each pony comes with a comb attached to her neck by a string. The back of the package says, "My Little Pony Logo and Pony Names are Trademarks of Hasbro Inc. Copyright 1998." They were produced under license by Fun-4-All Corporation and made in China.
My Little Pony: Friendship Gardens (1998)
Template:AnchorMy Little Pony: Friendship Gardens is a virtual pet game developed by Artech Studios and published by Hasbro Interactive.<ref>Template:Cite web</ref>
2003–2009
Template:Anchor Template:Main The third incarnation of My Little Pony, which is often unofficially referred to as "Generation Three" or "G3" by collectors, began in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines.<ref>Template:Cite news</ref> Before the generation's end in 2009, there were at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up.
2010–2021
Template:Anchor Template:Main Template:See also The next incarnation of My Little Pony, unofficially known as the "Generation Four", was launched in 2010. It is set in a fictional location named Equestria, and the main characters include Twilight Sparkle, Spike, Rainbow Dash, Pinkie Pie, Applejack, Rarity, and Fluttershy. Television series My Little Pony: Friendship Is Magic, theatrical film My Little Pony: The Movie, as well as other related media accompany the current line-up. This era generated a fandom among grown-ups with the success of the television series.
My Little Pony: Equestria Girls, the anthropomorphic spin-off, was launched in 2013.<ref>Template:Cite news</ref>
My Little Pony: Pony Life, a spin-off comedy series, launched in 2020 featuring a new animation style.Template:Efn
2021–2024
Template:Main Hasbro announced the start of "Generation Five" toy line in February 2021, with a 3D CG-animated film (produced by Entertainment One and animated by Boulder Media) and a follow-up television series.<ref name="etonline g5"/> Unlike previous generation changes which have generally featured a completely new set of characters, Generation Five will build upon the world and stories established in Generation Four from Friendship Is Magic, but will include a time jump as to introduce new characters and themes. According to Hasbro's Emily Thompson, vice president of global brand management for Entertainment One, the new line is aimed at Generation Alpha, which "has a higher emotional intelligence, and they expect a lot more from their entertainment"; to that end, the themes of the show will be aimed around diversity and inclusion but will still include nods and Easter eggs to the prior generation.<ref>Template:Cite web</ref>
The film and series takes place sometime after the end of Friendship Is Magic, where "friendship and harmony have been replaced by paranoia and mistrust" and the various pony species have segregated into their own tribes.<ref name="polygon g5"/> The main characters of Generation Five includes Sunny Starscout (a female earth pony), Izzy Moonbow (a female unicorn) and Hitch Trailblazer, (a male earth pony),<ref>Template:Cite web</ref> alongside Pegasus siblings Pipp Petals and Zipp Storm.<ref>Template:Cite web</ref>
The film was originally slated for theatrical release by Paramount Pictures, but the release was canceled due to the COVID-19 pandemic. It was sold to Netflix, with the film's release date being set on September 24, 2021.<ref>Template:Cite web</ref> Netflix also greenlit its follow-up CG-animated series, which will also debut on the streaming service.<ref name="etonline g5">Template:Cite web</ref><ref name="polygon g5">Template:Cite web</ref>
The film was succeeded by a special and streaming television series titled My Little Pony: Make Your Mark in May and September 2022 respectively, and a Christmas-themed special, titled My Little Pony: Winter Wishday in November, on Netflix.<ref name="MLP 2022">Template:Cite web</ref> A YouTube exclusive series titled, My Little Pony: Tell Your Tale premiered in April 2022.<ref name="MLP 2022"/> The second season of Make Your Mark, alongside its 44-minute special Bridlewoodstock, was released in June 2023.<ref name="am-bridlewoodstock">Template:Cite web</ref> The final episodes of the Make Your Mark were released on November 23, 2023, alongside the special Secrets of Starlight.<ref>Template:Cite web</ref> A Tell Your Tale special, The Blockywockys was released on April 4, 2024. The show ended its run with the final episode, "The Water Park", on October 17, 2024. According to studies of the brony fandom, G5 has failed to capture the "lightning in a bottle" that G4 did, and modern brony discussions still revolve around G4 rather than G5. G5 of My Little Pony was cancelled in 2024.<ref>Template:Cite web</ref>
In September 11th, 2024, a series of promotional material was leaked on Equestria Daily, featuring a brand new animation style and a pitch video for a "Ponyverse" concept, featuring characters such as Twilight Sparkle, Pinkie Pie, and Rainbow Dash from Friendship is Magic, and Misty Brightdawn from Tell Your Tale for a planned reboot called "Camp Cutie Mark."<ref>Template:Cite web</ref> Shortly after the leaks were discovered, Hasbro allegedly found out about the leaks and cancelled the reboot.
2025–present
In May 28th, 2025, Hasbro announced a "Total Brand Reinvention" for My Little Pony, celebrating the "Year of the Pony" in 2026 with "retro-vibes" style, and in 2027 with a "new look, tons of new content, and innovative products in the works."<ref>Template:Cite web</ref>
On July 15, 2025, a live-action film based on the franchise was announced to be in development. The film will be produced by Amazon MGM Studios and Hasbro Entertainment.<ref>Template:Cite web</ref>
Television series and films
Adult fans
Collectors
My Little Pony toys drew the attention of collectors from their initial release.<ref name="Connelly" />Template:Rp Media coverage in the 2000s reported on collectors' conventions, finding it odd that adult women are interested in My Little Pony. The 2004 My Little Pony Collectors' Convention reportedly had only one man among the attendees. When updating the toy line, Hasbro reassured collectors that it will produce My Little Pony editions for collectors.<ref name="Connelly" />Template:Rp
Over 4,000 My Little Pony objects are on display until 2025 in Croydon, London in the Come As You Really Are exhibition.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
Friendship Is Magic fandom
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Despite Hasbro's target demographic of young girls and their parents,<ref name="wsj">Template:Cite news Template:Subscription required</ref><ref name="tvguide defense">Template:Cite journal</ref> the fourth incarnation of the franchise became a cultural and Internet phenomenon as the My Little Pony: Friendship Is Magic television series generated an unexpected fandom, with many male fans between 13 and 35<ref name="wired brony">Template:Cite magazine</ref> creating a large fanbase and a multitude of creative works, fan sites, and conventions.<ref name="wired brony"/> The fanbase has adopted the name "brony", a blend of "bro" and "pony", to describe themselves.<ref name=bnet>Template:Cite news</ref><ref>Template:Cite news</ref> The older fanbase had come as a surprise to Hasbro and staff members involved with the show.<ref name="rollingstone ingram">Template:Cite magazine</ref><ref name="wired brony"/><ref name="national post">Template:Cite news</ref><ref name="csm">Template:Cite news</ref> They have appreciated and embraced the fandom, adding nods to the fans within the show and the toys.<ref name="awn">Template:Cite web</ref> Sherilyn Connelly and others have noted that bronies alienate other fans of the franchise by focusing on the fandom itself rather than the show.<ref name="Connelly" />Template:Rp
Social impact
Consumerism
My Little Pony is often derided for promoting consumerism. When the media adaptations of the franchise debuted, there was much controversy in the United States about television advertising targeted at children. Relaxed regulation in the 1980s on cross-referencing between programming and commercials led to toy-based shows, such as Mattel's He-Man and the Masters of the Universe, Hasbro's Transformers, G. I. Joe, and later My Little Pony 'n' Friends.<ref name="Connelly">Template:Citation</ref>Template:Rp While He-Man initially drew the most controversy, My Little Pony remained controversial for many decades later, even when it was not being produced; the criticism is much more harsh and enduring than similar franchises with toy lines. Sherilyn Connelly cites examples from authors and journalists who single out My Little Pony for being tied to toys and merchandise, often putting it "first against the wall" while sparing such criticism from the aforementioned Hasbro franchises, or franchises such as Star Wars, Toy Story, and Lego.<ref name="Connelly" />Template:Rp Connelly notes that professionals who work with children, for example psychologists and librarians, often have a positive view on the franchise; psychologist John Rosemond described My Little Pony toys as "great, soothing, quiet-time toys", having none of the violence or sexuality of other toy franchises. The first animated series is often given as the worst example of a Saturday-morning cartoon, despite never airing on Saturday mornings. Even though no My Little Pony adaptation was airing on television for much of the 1990s and no toys were being produced, it was still often brought up as a contemporary example of aggressive marketing through television.<ref name="Connelly" />Template:Rp
Femininity
Connelly contends that My Little Pony is singled out not because the franchise's business methods or content standards are particularly different from other franchises', but because it is overtly girly. Replying to criticism that My Little Pony is "junk" while Star Wars stems from "integrity and creative vision", cartoonist Craig McCracken noted that both franchises can have integrity or be junk, depending on how they're produced. Character designer Chris Battle pointed out that the media adaptation of My Little Pony is seen as less valid because it is aimed at girls.<ref name="Connelly" />Template:Rp Director Lauren Faust, who was creative developer of the relaunch of the My Little Pony franchise in 2010, wrote that she expected people who have not even watched the animated series "to instantly label it girly, stupid, cheap, for babies or an evil corporate commercial." Faust feels that the show's femininity makes it a target of derision, regardless of its other qualities.<ref name="Connelly" />Template:Rp Ellen Seiter, professor of media studies, observed that girl's television shows are a ghettoization of girl culture, and the attacks on these shows is often aimed at their femininity.<ref name="Connelly" />Template:Rp My Little Pony has been perceived as an icon of femininity and "girlie-girls", particularly in the United Kingdom. The franchise has alternately been described as asexual and too sexual by the UK media.<ref name="Connelly" />Template:Rp
Fan-made sexualization
The aforementioned fandom is known for its numerous pornographic and erotic fan works, collectively termed as clop.
It includes art, fan fiction, and games. The term clop, based on the onomatopoeic hoofbeat sound, also means masturbation in this context. Clop content emerged on the web around 2012 and typically focuses more on character romance. A study suggests about 19% of these fans, have engaged in "clopping". Critics view it as a problematic aspect of the fandom, fearing it might taint the fandom's reputation.Template:Cn
See also
Notes
References
Further reading
- Template:Citation
- Summer Hayes (May 1, 2008) The My Little Pony G1 Collector's Inventory: an unofficial full color illustrated collector's price guide to the first generation of MLP including all US ponies, playsets and accessories released before 1997 with a foreword by Dream Valley's Kim Shriner. Priced Nostalgia Press. Template:ISBN
- Summer Hayes (2007) The My Little Pony G3 Collector's Inventory: an unofficial full color illustrated guide to the third generation of MLP including all ponies, playsets and accessories from 2003 to the present. Priced Nostalgia Press. Template:ISBN
- Hillary DePiano (2005) The My Little Pony Collector's Inventory: A Complete Checklist of All US Ponies, Playsets and Accessories from 1981 to 1992. Priced Nostalgia Press. Template:ISBN
- Summer Hayes (2009) The My Little Pony 2007–2008 Collector's Inventory. Priced Nostalgia Press. Template:ISBN
- Debra L. Birge (2007) My Little Pony: Around the World. Schiffer Publishing. Template:ISBN
External links
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