Norman Vincent Peale

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Norman Vincent Peale (May 31, 1898 – December 24, 1993) was an American Protestant clergyman,<ref name = BritConciseEncycl_NVP/> and an author best known for popularizing the concept of positive thinking, especially through his best-selling book The Power of Positive Thinking (1952). He served as the pastor of Marble Collegiate Church, New York, from 1932, leading this Reformed Church in America congregation for more than a half century until his retirement in 1984. Alongside his pulpit ministry, he had an extensive career of writing and editing, and radio and television presentations. Despite arguing at times against involvement of clergy in politics, he nevertheless had some controversial affiliations with politically active organizations in the late 1930s, and engaged with national political candidates and their campaigns, having influence on some, including a personal friendship with President Richard Nixon.

Peale led a group opposing the election of John F. Kennedy for president, saying, "Faced with the election of a Catholic, our culture is at stake."<ref name="Newsweek"/> Theologian Reinhold Niebuhr responded that Peale was motivated by "blind prejudice,"<ref name="Newsweek"/> and facing intense public criticism, Peale retracted his statement. He also opposed Adlai Stevenson's candidacy for president because he was divorced, which led Stevenson to famously quip, "I find Saint Paul appealing and Saint Peale appalling."<ref name=gagorder/>

Following the publication of Peale's 1952 best seller, his ideas became the focus of criticism from several psychiatric professionals, church theologians and leaders. Peale was awarded the Presidential Medal of Freedom, the highest civilian honor in the United States, on March 26, 1984, by President Ronald Reagan. He died at age 95, following a stroke, on December 24, 1993, in Pawling, New York. He was survived by Ruth Stafford, his wife of 63 years, who had influenced him with regard to the publication of The Power in 1952, and with whom he had founded Guideposts in 1945; Ruth died on February 6, 2008, at the age of 101.

Early life and education

File:World War I Draft Registration Card for Norman Vincent Peale - NARA - 641782.gif
Peale's World War I draft card

Peale was born in Bowersville, Ohio on May 31, 1898,<ref name = BritConciseEncycl_NVP>Template:Cite encyclopedia</ref><ref name=":0">Template:Cite news</ref> the eldest of three sons of Charles and Anna (née Delaney) Peale.<ref name=EC/> Charles was a physician-turned-Methodist minister in southern Ohio,<ref name=":0"/> and as such, his three sons were raised as Methodists.<ref name=EC>Template:Cite web</ref><ref>Template:Cite web</ref>

Peale graduated from Bellefontaine High School, Bellefontaine, Ohio in 1916.<ref>Template:Cite web</ref> He attended and earned a bachelor's degree at Ohio Wesleyan University,<ref name="shattuck 2024">Template:Cite encyclopedia</ref> where he became a brother at the Phi Gamma Delta fraternity.<ref>Template:Cite web</ref> After graduating from Ohio Wesleyan, he worked as a newspaper reporter in Findlay, Ohio, and then in Detroit, Michigan.<ref name="shattuck 2024"/> In 1921, he entered Boston University School of Theology to study for the Methodist ministry, and was ordained in 1922. He served for two years as pastor of a small church in Berkeley, Rhode Island. He graduated from Boston University in 1924, with a Master of Arts and an Bachelor of Sacred Theology.<ref name="shattuck 2024"/>

Career

Beginnings

After graduating from Boston University School of Theology, he moved to Brooklyn, New York, and became assistant pastor at St. Mark's Methodist Church.<ref name="shattuck 2024"/> He then took control of a struggling congregation in Brooklyn; built a new church, and named it Kings Highway Church, where he served for three years, and increased its membership from just 40 people to around 900.<ref name="shattuck 2024"/> In 1927, he received a call to Syracuse, New York, and took the pulpit at the University Methodist Church.<ref name = BritConciseEncycl_NVP/><ref name=":0" /> It was also while there that he became one of the first American clergymen to bring his sermons to the emerging commercial technology of radio,<ref name=":0" /> a media decision that added to his general popularity, and that he would later extend in the same way to television.<ref name = BritConciseEncycl_NVP/>

In March 1932, he was asked to be a guest preacher at Marble Collegiate Church in New York City, which had been without a pastor for 2 years.<ref name="shattuck 2024"/><ref name=":0"/> The church leaders were so inspired with his manner of preaching, they offered him the pastor's position. In October 1932, he accepted their invitation, and became the full time minister, and because the church was affiliated with the Reformed Church in America, Peale transferred to that denomination.<ref name="shattuck 2024"/> Peale began with an attendance at service of 200, but which would grow to thousands, as a result of his "spirited sermons".<ref name=":0" /> Peale remained at Marble until his retirement from pastoral work in 1984.<ref name = BritConciseEncycl_NVP/>

In the 1950s, when Peale started to become a notable public figure, his ideas and theology came under scrutiny, with criticism that he "embodied the worst elements in American religion."<ref name="shattuck 2024"/> Theologian Reinhold Niebuhr, and William Lee Miller, a professor at the University of Virginia, spoke out publicly against his ideas and theology. Niebuhr said "This new cult is dangerous. Anything which corrupts the Gospel hurts Christianity. And it hurts people too."<ref name=Peters/> Miller wrote that Peale's theology is "hard on the truth and full of undocumented claims."<ref name="miller william 1955"/>

Early association with psychiatry

Following the 1929 market crash, and being presented with congregants with "complex problems," his wife counseled him to "fin[d] a psychiatrist who could help parish members," which he did through consultation with his physician, Clarence W. Lieb.<ref name=":0" /> In 1937, Peale founded a psychiatric clinic with the psychoanalyst Smiley Blanton, which became the American Foundation of Religion and Psychiatry; the two men also co-wrote two books together: Faith Is the Answer: A Psychiatrist and a Pastor Discuss Your Problems (1940), and The Art of Real Happiness (1950).<ref name="capps 2009">Template:Cite journal</ref> Blanton handled psychiatric cases and Peale handled religious issues.<ref name="meyer_positive">Template:Cite book</ref>

When Peale published his book, The Power of Positive Thinking in 1952, Blanton joined many members of the mental health community, and refused to endorse Peale's book.<ref name="capps 2009"/> When Blanton wrote his own book in 1956, Love or Perish, he dedicated it to Peale.<ref name="capps 2009"/> As author Donald Meyer describes it: "Peale evidently imagined that he marched with Blanton in their joint labors in the Religio-psychiatric Institute. This was not exactly so.":<ref name=meyer_positive/>Template:Rp

Radio and publishing

Peale returned to the radio work that he began in Syracuse, as a means to deal with what he termed a personal obsession, "reach[ing] as many people as I could with the message of Jesus Christ."<ref name=":0" /> His first programs in New York City began in 1935, an effort which led to the National Council of Churches sponsoring a program on the NBC Radio Network entitled The Art of Living, which would grow to reach millions, and lasted for 54 years.<ref name=":0" /><ref name=EC/> From 1952 to 1968, Peale and his wife hosted a television show called What's Your Trouble?.<ref name=EC/><ref>Template:Cite news</ref> In the meantime he continued to edit Guideposts magazine, and his sermons went out monthly to an extensive mailing list.<ref>Template:Cite web</ref>

The Art of Living became the first of his books from New York City, in 1937, from Abingdon Press, which spoke of a power that individuals had within themselves that they could "tap" through "applied Christianity".<ref name=":0" /> With the advent of war in 1939, his second book appeared from Abingdon, "You Can Win, which spoke of the tensions of life, the possibility of self-mastery, and ones being one unconquerable with God.<ref name=":0" /> Despite a clear and apparent philosophy and message, the books did not "advis[e] people how to apply [the ideas] to their lives," and they did not sell well.<ref name=":0" /> (Some of his other works include The Tough-Minded Optimist (1961)<ref>GoodReads website, The Tough Minded Optimist</ref>) By the end of World War II in 1945, Peale, his wife Ruth, and Raymond Thornburg (a businessman from Pawling, New York), had founded Guideposts magazine, a non-denominational forum that presented inspirational stories.<ref name="latimes 2008"/>

With the end of the war – which was marked, in the words of George Vecsey, writing in The New York Times, by Americans having "some leeway to question what they believed and how they should live" – Peale achieved his first best seller, published with Prentice-Hall in 1948, a self-help book entitled A Guide for Confident Living that brought religion to bear on personal problems.<ref name=":0" /> This was followed soon thereafter by the book for which he is most widely known published in 1952, The Power of Positive Thinking; as Vecsey describes it, it arose from a draft book that Ruth Peale "sent to [an] editor without her husband's knowledge", and this usurpation led to it staying on the New York Times bestseller list for 186 consecutive weeks,<ref>Template:Cite news</ref> "ranking it – behind the Bible – as one of the highest-selling spiritual books in history".<ref name=":0" /> According to Peale, it sold two million copies, while the publisher, Simon and Schuster, stated the book has sold around 5 million copies in 14 languages.<ref name="elving 2020"/> In Ruth Peale's obituary, it was reported to have sold "more than 21 million copies in 42 languages."<ref>Template:Cite web</ref><ref name="latimes 2008">Template:Cite news</ref> He was the author of 46 books, the last being Bible Power for Successful Living, published in 1993.<ref name=":0" /><ref>Template:Cite book</ref>

Organizations

During the Depression, Peale teamed up with J.C. Penney & Co. founder James Cash Penney, radio personality Arthur Godfrey, and IBM founder and President Thomas J. Watson, forming (and sitting the first board of) 40Plus, an organization aimed at helping unemployed managers and executives.<ref>Template:Cite web</ref>

In 1947, Peale, along with educator Kenneth Beebe, co-founded the Horatio Alger Association, an organization dedicated to recognizing and honoring Americans who achieved success despite facing challenging circumstances. The association aimed to celebrate perseverance, hard work, and determination, values that aligned closely with Peale's philosophy of overcoming adversity through optimism and self-belief. In addition to his involvement with the Horatio Alger Association, Peale founded several other organizations to spread his ideas on positive thinking. These included the Peale Center and the Positive Thinking Foundation.

Peale also founded Guideposts Publications, a nonprofit organization that publishes inspirational content aimed at helping people lead fulfilling lives. Guideposts magazine, one of the organization's publications, became popular for its uplifting stories, practical advice, and encouragement to cultivate faith and optimism in the face of life's challenges.

Personal life

On June 20, 1930, Peale married Iowan teacher Loretta Ruth Stafford.<ref>Template:Cite news</ref> The wedding was officiated by his father, and held in Syracuse.<ref name="in society"/> Notable attendees included: Bishop Adna Wright Leonard and Chancellor Charles Wesley Flint.<ref name="in society">Template:Cite news</ref> Peale was a 33-degree Freemason of the Scottish Rite.<ref>Template:Cite web</ref>

Later life

President Ronald Reagan awarded Peale the Presidential Medal of Freedom (the highest civilian honor in the United States) on March 26, 1984, for originating a "philosophy of happiness" and for "helping millions find new meaning in their lives."<ref>Template:Cite news</ref><ref>Template:Cite web</ref>

Peale died at age 95 following a stroke, on December 24, 1993, in Pawling, New York<ref name=":0" /><ref name = BritConciseEncycl_NVP/> He was survived by his wife of 63 years, Ruth Stafford Peale, who had influenced him with regard to the publication of The Power in 1952, and with regard to his early interactions with psychiatry, and with whom he had founded Guideposts (of which she was chairman emeritus, and which had an annual readership of 8 million in 2008); she died on February 6, 2008, at the age of 101.<ref name="latimes 2008"/>

Critiques

General and psychological critique

Peale's works were criticized by several mental health experts who denounced his writings as bad for mental health, and concluded that Peale was a "con man and a fraud,"<ref name="park robert 2009">Template:Cite book</ref> and a "Confidence Man."<ref name="the confidence man"/> These critics appeared in the early 1950s after the publication of The Power of Positive Thinking.

In a 1955 article by psychiatrist R. C. Murphy, published in The Nation, titled "Think Right: Reverend Peale's Panacea". Murphy argues that Peale's philosophy was based on exaggerating the fears of his readers and followers, and that this exaggerated fear inevitably leads to aggression and the destruction of those considered "negative".<ref name="murphy">Template:Cite magazine</ref> Donald B. Meyer also seemed to agree with Murphy's assessment, presenting similar warnings of a religious nature. In his article "Confidence Man", Meyer wrote, "In more classic literature, this sort of pretension to mastery has often been thought to indicate an alliance with a Lower rather than a Higher power."<ref name="the confidence man">Template:Cite magazine</ref> The mastery Peale speaks of is not the mastery of skills or tasks, but the mastery of fleeing and avoiding one's own "negative thoughts". Meyer wrote, exaggerated fear inevitably leads to aggression: "Battle it is; Peale, in sublime betrayal of the aggression within his philosophy of peace, talks of 'shooting' prayers at people."<ref name="the confidence man"/>

In 1955, William Lee Miller, a professor at the University of Virginia, wrote an extensive article called "Some Negative Thinking About Norman Vincent Peale."<ref name="miller william 1955"/> After reviewing what Peale had written until that point, Miller concluded that the books "are hard on the truth," and that "the later books are worse" than the earlier ones.<ref name="miller william 1955"/> Miller further questioned Peale's claims that his methods of "religion" are scientifically proven, as Peale provides no scientific evidence in his books to support this claim. He provides no evidence that his methods and "techniques" have been scientifically tested or proven to work. Miller goes on to note that there are no scientific references supporting Peale, no footnotes, no index, no bibliography, and almost no evidence presented in the Peale books. Miller concluded that the Peale claims were untruthful and unsupported by evidence.<ref name="miller william 1955">Template:Cite book</ref>

Psychologist Albert Ellis,<ref name=opplll>Template:Cite news</ref> founder of the branch of psychology known as cognitive psychology, documented in several of his books the many individuals he has treated who suffered mental breakdowns from following Peale's teachings.<ref name="j392">Template:Cite book</ref> Ellis' writings warn the public not to follow the Peale message. Ellis contends the Peale approach is dangerous, distorted, unrealistic. He compares the black or white view of life that Peale teaches to a psychological disorder (borderline personality disorder), perhaps implying that dangerous mental habits which he sees in the disorder may be brought on by following the teaching. "In the long run [Peale's teachings] lead to failure and disillusionment, and not only boomerang back against people, but often prejudice them against effective therapy."<ref>Template:Cite book</ref>

Psychologist Martin Seligman, former APA president and the founder of the branch of psychology known as Positive Psychology, differentiated Peale's positive thinking from his own positive psychology, while acknowledging their common roots.

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Seligman went on to say "Positive thinking often involves trying to believe upbeat statements such as 'Every day, in every way, I am getting better and better,' in the absence of evidence or even in the face of contrary evidence. ... Learned optimism, in contrast, is about accuracy".<ref>Template:Cite book</ref>

Theological critique

Episcopal Church theologian and future bishop John M. Krumm criticized Peale and the "heretical character" of his teaching on positive thinking. Krumm cites "the emphasis upon techniques such as the repetition of confident phrases... or the manipulation of certain mechanical devices", which he says "gives the impression of a thoroughly depersonalized religion. Very little is said about the sovereign mind and purpose of God; much is made of the things men can say to themselves and can do to bring about their ambitions and purposes." Krumm cautions that "The predominant use of impersonal symbols for God is a serious and dangerous invitation to regard man as the center of reality and the Divine Reality as an impersonal power, the use and purpose of which is determined by the man who takes hold of it and employs it as he thinks best."<ref>Template:Cite book</ref>

Theologian Reinhold Niebuhr, professor of applied Christianity at the Union Theological Seminary, reported similar concerns about positive thinking. "This new cult is dangerous. Anything which corrupts the gospel hurts Christianity. And it hurts people too. It helps them to feel good while they are evading the real issues of life."<ref name=Peters>Template:Cite magazine</ref>

Liston Pope, Dean of Yale Divinity School, agreed with Neibuhr. "There is nothing humble or pious in the view this cult takes of God. God becomes sort of a master psychiatrist who will help you get out of your difficulties. The formulas and the constant reiteration of such themes as "You and God can do anything" are very nearly blasphemous."<ref name=Peters/>

G. Bromley Oxnam, a Methodist bishop in Washington D.C., also weighed in with his concerns. "When you are told that if you follow seven easy rules you will become president of your company, you are being kidded. There just aren't that many openings. This kind of preaching is making Christianity a cult of success."<ref name=Peters/>

William Lee Miller, professor in religious studies at the University of Virginia, expressed similar concerns: "The absolute power that Dr. Peale's followers insist on granting to their Positive Thinking may betray, however, a note of desperation. The optimism is no longer the healthy-minded kind, looking at life whole and seeing it good, but an optimism arranged by a very careful and very anxious selection of the particular bits and pieces of reality one is willing to acknowledge. It is not the response of an expanding epoch when failure, loneliness, death, war, taxes, and the limitations and fragmentariness of all human striving are naturally far from consciousness, but of an anxious time when they are all too present in consciousness and must be thrust aside with slogans and "formulas," assaulted with clenched fists and gritted teeth, and battered down with the insistence on the power of Positive Thinking. The success striving is different, too. The Horatio Alger type seems to have had a simple, clear confidence in getting ahead by mastering a craft, by inventing something out in the barn, or by doing an outstanding job as office boy. The Peale fan has no such confidence and trusts less in such solid realities as ability and work and talent than in the ritual repetition of spirit lifters and thought conditioners written on cards and on the determined refusal to think gloomy thoughts.<ref name="miller william 1955"/>

In spite of the attacks, Peale did not resign from his church, though he threatened that he would repeatedly. He also never challenged or rebutted his critics directly.<ref name="Fuller">Template:Cite magazine</ref>

Political issues

Peale and the Committee for Constitutional Government

In 1942, Peale replaced Samuel B. Pettengill as the chairman of the National Committee to Uphold Constitutional Government (NCUCG).<ref name="beito 2016">Template:Cite journal</ref> The NCUCG was a pressure group opposed to Franklin Roosevelt's policies.<ref>Template:Cite journal</ref> In 1945, Peale was succeeded by Willford I. King as chairman of the NCUCG.<ref>Template:Cite web</ref>

In 1938, Peale appeared with Elizabeth Dilling, and Reverend Edward Lodge Curran at a "Mass Meeting and Pro-American Rally" at the Commodore Hotel in New York.<ref>Template:Cite news</ref> Curran was widely known as an "anti‐communist" and a supporter of American isolationism.<ref>Template:Cite news</ref> An article in The Daily Worker described the event as an "anti-Semitic rally", with New York representative John J. O'Connor and Fritz Kuhn, leader of the German American Bund, in attendance at the rally as well.<ref>Template:Cite news story continued on page four</ref> The event was also described by John Roy Carlson in his 1943 book Under Cover: My Four Years in the Nazi Underworld of America as a "pro-American mass meeting sponsored by more than 50 patriotic organizations."<ref>Template:Cite book</ref> Peale said that he was distressed by Carlson's book; that he had been badgered into giving the invocation by a parishioner, and that he had no idea of the nature of the rally.Template:Citation needed He considered but was advised against filing a defamation case against the publisher, Putnam's, as it was not feasible given the fact that he had in fact delivered the invocation as described.<ref>Template:Cite book</ref>Template:Verify source

In 1943, after the U.S. entry into World War II, Peale preached a sermon denouncing anti-semitism and urging that the government and church take steps to "stamp it out."<ref>Template:Cite news</ref>

Peale and Adlai Stevenson

Peale is also remembered in politics because of the Adlai Stevenson quote: "I find Saint Paul appealing and Saint Peale appalling." The origin of the quote can be traced back to the 1952 election when Stevenson was informed by a reporter that Peale was accusing him of being unfit for the presidency because he was divorced. Later during his 1956 campaign for president against Dwight Eisenhower, Stevenson was introduced at a speech with: "Gov. Stevenson, we want to make it clear you are here as a courtesy because Dr. Norman Vincent Peale has instructed us to vote for your opponent." Stevenson stepped to the podium and quipped, "Speaking as a Christian, I find the Apostle Paul appealing and the Apostle Peale appalling."<ref name=gagorder>Template:Cite news</ref>

Stevenson continued to lampoon Peale on the campaign trail in speeches for Kennedy. Though Richard Nixon and other Republicans tried to distance themselves from the furor that was caused by Peale's anti-Catholic stance, Democrats did not let voters forget it. President Harry Truman, for one, accused Nixon of tacitly approving Peale's anti-Catholic sentiment, and it remained a contentious issue on the campaign trail.<ref name="Newsweek"/> At a later date, according to one report, Stevenson and Peale met, and Stevenson apologized to Peale for any personal pain that his comments might have caused Peale, though Stevenson never publicly recanted the substance of his statements.<ref>Template:Cite news</ref>

Peale and John F. Kennedy

Peale was invited to attend a strategy conference of about 30 Evangelicals in Montreux, Switzerland, by its host, the well-known evangelist Billy Graham, in mid-August 1960. There they agreed to kick off a group called The National Conference of Citizens for Religious Freedom in Washington the following month. On September 7, Peale served as its chairman and spoke for 150 Protestant clergymen, opposing the election of John F. Kennedy as president.<ref>Template:Cite book</ref> "Faced with the election of a Catholic," Peale declared, "our culture is at stake."<ref name="Newsweek">Template:Cite magazine</ref>

In a written manifesto, Peale and his group also declared that Kennedy would serve the interests of the Catholic Church before he would serve the interests of the United States: "It is inconceivable that a Roman Catholic president would not be under extreme pressure by the hierarchy of his church to accede to its policies with respect to foreign interests," and the election of a Catholic might even end free speech in America.<ref name="Newsweek"/>

Protestant theologian Reinhold Niebuhr responded, "Dr. Peale and his associates ... show blind prejudice."<ref name="Newsweek"/> Protestant Episcopal Bishop James Pike echoed Niebuhr: "Any argument which would rule out a Roman Catholic just because he is Roman Catholic is both bigotry and a violation of the constitutional guarantee of no religious test for public office."<ref name="Time">Template:Cite magazine</ref> As conservative Catholic William F. Buckley described the fallout: "When ... the committee was organized, on the program that a vote for Kennedy was a vote to repeal the First Amendment to the Constitution, the Jesuits fired their Big Bertha, and Dr. Peale fled from the field, mortally wounded."<ref name="NatRev">Template:Cite magazine</ref> Peale subsequently went into hiding and threatened to resign from his church.<ref name="NYT">Template:Cite news</ref> The fallout continued as Peale was condemned in a statement by one hundred religious leaders and dropped as a syndicated columnist by a dozen newspapers.<ref name="NYT"/>

Influence

Five U.S. presidents, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, and George H. W. Bush spoke well of Peale in the documentary about his life, Positive Thinking: The Norman Vincent Peale Story. The documentary was Nixon's final television appearance.<ref>Template:Cite news</ref><ref name=Crouse>Template:Cite web</ref>

The Reverend Billy Graham said in 1966, that "I don't know of anyone who had done more for the kingdom of God than Norman and Ruth Peale or have meant any more in my life for the encouragement they have given me."<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Mary L. Trump in Too Much and Never Enough wrote that Donald Trump's father, Fred Trump, was "immediately drawn to Peale’s teachings".<ref>Template:Cite news</ref> As a child, Donald Trump attended Marble Collegiate Church with his parents. Both he and his two sisters, Maryanne and Elizabeth, were married there. Trump has repeatedly praised Peale and cited him as a formative influence.<ref name="trumppeale">Template:Cite web</ref><ref name="barron 2016">Template:Cite news</ref> Peale officiated Donald Trump's first wedding.<ref name="elving 2020">Template:Cite web</ref>

Scott Adams, creator of Dilbert, says Peale's writing influenced him to achieve success.<ref>Template:Cite book</ref>

Cultural references

Selected works

References

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Further reading

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