Omnicom Group
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Omnicom Group Inc. is an American global media, marketing, and corporate communications holding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations, and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing, and brand consultancy.<ref>Template:Cite web</ref>
Omnicom Group serves as the parent company of Omnicom Media Group, comprising three agencies, OMD, PHD, and Hearts & Science, as well as three global advertising agency networks: BBDO, DDB, and TBWA. Omnicom Group also manages Flywheel, DA,S Group of Companies (comprising the Health Group, the Precision Marketing Group, the Commerce Group, and the Advertising Collective), and the Communications Consultancy Network.<ref>Template:Cite web</ref>
In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> As of 2024, the company employees around 74,900 employees globally.
History
In 1986, Allen Rosenshine, Keith Reinhard, and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach, and Needham Harper Worldwide.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite book</ref> In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide, and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985) was named chairman of Omnicom.<ref>Template:Cite web</ref> In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.<ref>Template:Cite web</ref>
In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group. However, in May 2014, it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.<ref name="20130728ChicagoTrib">Template:Cite news</ref><ref name="20140508NewYorkTimes">Template:Cite news</ref>
By 2014, Omnicom was the second-largest agency holding company and had revenue of over $15 billion.<ref>Template:Cite web</ref> Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France, Germany, China, and the UAE.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
In July 2017, Omnicom announced that Gracia Martore, former President and CEO of TEGNA Inc., had joined its Board as an independent director. Her appointment brought the total to 13 directors, 11 of which were independent.<ref>Template:Cite web</ref> In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which were independent.<ref>Template:Cite web</ref> In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia.<ref>Template:Cite news</ref>
In November 2021, Daryl Simm was promoted to president and COO.<ref>Template:Cite web</ref><ref>Template:Cite news</ref> The next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide.<ref>Template:Cite web</ref>
In October 2023, Omnicom acquired E-Commerce company, Flywheel Digital for $835 million.<ref name=":0">Template:Cite web</ref> Flywheel was previously a subsidiary of U.K.-based Ascential.<ref name=":0" />
In December 2024, Omnicom Group and Interpublic Group (IPG) announced advanced merger discussions.<ref>Template:Cite news</ref> On the New York Stock Exchange, the new firm would keep the Omnicom name and trade as "OMC," with John Wren as chairman and CEO of Omnicom and Phil Angelastro as chief financial officer and executive vice president.<ref>Template:Cite news</ref> In June 2025, the FTC approved Omnicom's acquisition of Interpublic for $13.5 billion, however, the agencies had to agree not to prevent political-based ads.<ref>Template:Cite web</ref> The merger is set to be complete by the end of November 2025.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>
Operations
Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG), and TBWA Worldwide.<ref>Template:Cite web</ref>
BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world.<ref>Template:Cite web</ref> Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group.<ref>Template:Cite news</ref> At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year.<ref>Template:Cite web</ref> BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report.<ref>Template:Cite web</ref>
The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research.<ref>Template:Cite news</ref><ref name="Diversified Agency Services">Template:Cite web</ref> In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin.<ref>Template:Cite web</ref> In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency.<ref>Template:Cite web</ref> Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera.<ref>Template:Cite web</ref>
DDB Worldwide, one of the three initial companies, is a global advertising network.<ref>Template:Cite web</ref><ref name="McClellan, Steve">Template:Cite web</ref> In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil.<ref>Template:Cite web</ref> In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and healthcare brand services to DDB's profile.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB.<ref name="McClellan, Steve"/>
Omnicom Media Group is the media division of the Omnicom Group Inc.<ref>Template:Cite web</ref> In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year.<ref>Template:Cite web</ref>
TBWA is a global agency network, normally billed as 'The Disruption Company'.<ref>Template:Cite web</ref> It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA\Chiat\Day name.<ref name=twba>Template:Cite web</ref> Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), Lucky Generals,<ref>Template:Cite web</ref> Designory, NEBOKO, and other TBWA branded regional agencies.<ref name =twba/>