Peerless Motor Company

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File:Peerless Type 8 (1904).jpg
Peerless Type 8 (1904)

The Peerless Motor Car Company was an American automobile manufacturer in Cleveland, Ohio, from 1900 to 1931.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> One of the "Three Ps"Template:SpndPackard, Peerless, and Pierce-ArrowTemplate:Spndthe company was known for building high-quality luxury automobiles.<ref name=Encyclopedia>Template:Cite book</ref><ref name="kimes1996"/> Peerless popularized a number of vehicle innovations that later became standard equipment, including drum brakes and the first enclosed-body production cars.<ref name=Vaughn /><ref name= Encyclopedia />

History

Peerless Motors was established in Cleveland, Ohio, in 1900 at 43 Lisbon Street. It began manufacturing automobiles while using De Dion-Bouton engines under license from the French company.<ref name="kimes1996">Template:Cite book</ref> Engineer Louis P. Mooers designed the first Peerless models, as well as several proprietary engines.<ref name=Encyclopedia /> The first Peerless-branded vehicles appeared in 1902, with a front-mounted engine driving the rear wheels through a shaft. This later became the standard vehicle propulsion layout for automobiles. In 1904, Mooers designed the Green Dragon racecar and enlisted Barney Oldfield to drive it. The Green Dragon brought notability and success to Peerless, as Oldfield used it to set a number of early world automobile speed records.<ref name=Encyclopedia />

In 1905, the Template:Convert Green Dragon competed in the world's first 24-hour endurance race in Columbus, Ohio. Piloted by Earnest Bollinger, Aurther Feasel, and briefly by Barney Oldfield, the Peerless led the race for the first hour before crashing into a fence, later finishing in 3rd place.<ref>Template:Cite journal</ref>

From 1905 to 1907, Peerless experienced a rapid expansion in size and production volume.<ref name=Encyclopedia /> As the Peerless namesake grew in fame, the company began producing increasingly higher-priced models with a focus on luxury. In 1911, Peerless was one of the first car companies to introduce electric lighting on their vehicles, with electric starters added in 1913.<ref name=Vaughn /> In 1915, the firm introduced its first V8 engine, intending to compete with the Cadillac V8 introduced a year earlier.<ref name=Encyclopedia /> This model became Peerless' staple production vehicle until 1925, when engines produced by other manufacturers were first used in Peerless models.

File:The New Peerless Plant Cleveland Ohio.GIF
Peerless Motor Company factory in Cleveland, circa 1910s

During World War I, Peerless manufactured military vehicle chassis and trucks.<ref name=Vaughn /> The Peerless armoured car was manufactured for Great Britain, with Peerless supplying the chassis and the Austin Motor Company of Birmingham making the armored body.

In 1929, the entire Peerless range was redesigned to compete with other vehicles produced by Stutz and Marmon.<ref name=Encyclopedia /> This move saw increased sales, and for 1930 another design refresh was undertaken. The Peerless-designed V8 was replaced by a Continental straight-8 as a cost-saving measure. However, the Great Depression that began in 1929 greatly reduced the sales of luxury automobiles. Peerless stripped down its production and attempted to market one line of vehicles to wealthy Americans who were not affected by the depression. In 1930–31, Peerless commissioned Murphy Body Works to design what the company envisioned as its 1933 model. The task was assigned to a young Frank Hershey, who produced a remarkably clean, elegant vehicle. A single V16-engined 1932 Peerless was finished in June 1932, the last Peerless ever produced.<ref name=Encyclopedia /><ref name="kimes1996"/>

Peerless remained an idle business until the end of Prohibition in 1933, allowing it to manufacture alcohol. Peerless then revamped its factory and gained a license to brew beer under the Carling Black Label and Red Cap ale brands from the Brewing Corporation of Canada.<ref name=Vaughn /><ref name=Encyclopedia />

Hershey's single prototype V-16 remained in the Peerless factory until the end of World War II, and is now owned by the Crawford Auto-Aviation Museum in Ohio.

The following Peerless vehicles are deemed "classic cars" by the Classic Car Club of America (CCCA): 1925 Series 67; 1926 – 1928 Series 69; 1929 Model Eight-125;<ref>2013 CCCA List of Full Classics; 8-125 owner Mr. John Knight of Canada</ref> 1930-1 Custom 8 and the 1932 Deluxe Custom 8.

Production models

  • Peerless Model 9 <ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 9 Limousine 5 Persons<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 9 Limousine 7 Persons<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 11<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 12<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 14<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 15<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 16<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 18<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 19<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 20<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 25<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 27<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 28<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 29<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 31<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 32<ref>{{#invoke:citation/CS1|citation

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  • Peerless Model 6-80<ref>{{#invoke:citation/CS1|citation

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References

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