Perodua

The Perodua Myvi was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014.

Template:Lang<ref name="perodua" /> (Template:Lit), usually abbreviated to Perodua (Template:IPA), is Malaysia's largest car manufacturer, followed by Proton Holdings.

Background and history

Perodua was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994.<ref name=WOC>Template:Cite book</ref> Initially, the company mainly produced minicars and superminis and did not have models in the same market segments as Proton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the Perodua Myvi has competed with the likes of the Proton Savvy and the Proton Iriz.

Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%.<ref name=WOC/> In 2004, Perodua began assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.Template:Citation needed

The company's shareholders include UMW Holdings (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).<ref name="Perodua – Corporate www.perodua.com.my">Template:Cite web</ref><ref name="UMW Holdings presentation 03/2017 ir.chartnexus.com">Template:Cite web</ref>

Sales

Domestic

Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%.<ref>Template:Cite web</ref> This has climbed since, and in 2024, the company sold 358,000 cars in the ASEAN markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.<ref>Template:Cite web</ref>

International

In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range.Template:Citation needed Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010,<ref>Template:Cite web</ref> mainly due to the new Perodua Myvi selling comparatively well.<ref>Template:Cite webTemplate:Dead link</ref> The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.<ref name=Xmarkets>Template:Cite web</ref>

As of 2025, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles.<ref name=Xmarkets/> Since 2007, the company also exports the Myvi to Indonesia as the Daihatsu Sirion; this made up 55 percent of Perodua's exports in 2020.<ref>Template:Cite web</ref>

In 2021, the company began exploring the idea of exporting used Perodua cars overseas.<ref>Template:Cite web</ref> As of 2024, the company was exporting used cars to a few countries, including Fiji.<ref name="PP">Template:Cite news</ref> At the same time, exports of used cars to Sri Lanka were halted.<ref name="PP"/>Template:Clear

Models

Current

Model		Introduction	Current model		Vehicle description
			Introduction (model code)	Update/facelift
	Myvi	2005	2017 (M800)	2021	B-segment hatchback. Exported to Indonesia as the Daihatsu Sirion.
	Alza	2009	2022 (W150)	–	Three-row B-segment MPV based on the Daihatsu Xenia
	Axia	2014	2023 (A300)	–	A-segment hatchback based on the Daihatsu Ayla and the successor to the Perodua Viva
File:2020 Perodua Bezza (front).png	Bezza	2016	2016 (B300)	2020	A-segment sedan, based on the Perodua Axia
File:Perodua Aruz AV in Penang, Malaysia (1).jpg	Aruz	2019	2019 (F8r50)	–	Three-row, rear-wheel-drive B-segment SUV based on the Daihatsu Terios
File:2021 Perodua Ativa H (Malaysia) front view 04.jpg	Ativa	2021	2021 (A270)	–	A-segment SUV based on the Daihatsu Rocky

Past

• Perodua Kancil (1994–2009; A-segment hatchback, based on the Daihatsu Mira L200)
• Perodua Rusa (1996–2007; microvan, based on the Daihatsu Zebra)
• Perodua Kembara (1998–2007; A-segment SUV, based on the Daihatsu Terios J100)
• Perodua Kenari (2000–2009; A-segment hatchback, based on the Daihatsu Move L900)
• Perodua Kelisa (2001–2007; A-segment hatchback, based on the Daihatsu Mira L700)
• Perodua Viva (2007–2014; A-segment hatchback, based on the Daihatsu Mira L250)
• Perodua Nautica (2008–2009; A-segment SUV, based on the Toyota Rush)

Slogans

Template:Unreferenced section Corporate

• "Kehebatan Yang Pasti" Template:Small (1997–2008)
• "Happy Motoring" (2000–2008)
• "Building Cars, People First" (2008–present)
• "Kepuasan Pelanggan Sepenuhnya" Template:Small (2021–present)

Anniversary

• 10 Years of Excellence (Perodua's 10th-anniversary slogan, 2003)
• 20 Years of Driving Value and Beyond (Perodua's 20th-anniversary slogan, 2013)

Brand identity

• 
  First logo (1993–1998)
• 
  Second logo (1998–2008)
• 
  Current logo

Logo history

Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially unveiled the new corporate logo on 24 August 1998, when they launched Malaysia's first sport utility vehicle, the Perodua Kembara.

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical.

Awards and accolades

• People's Choice, Automotive Category (Bronze) – Putra Brands Awards 2010<ref name=":0">Template:Cite web</ref>
• People's Choice, Automotive Category (Silver) – Putra Brands Awards 2012, 2015 & 2016<ref name=":0" />
• Most Favorite Brand Automotive Sedan/Compact Cars – The BrandLaureate Bestbrands Award 2016—2017<ref>Template:Cite web</ref>
• People's Choice, Automotive Category (Gold) – Putra Brands Awards 2017 & 2018<ref name=":0" />

External links

• Template:Official website