Publicis Sapient

Template:Short description Template:Advert {{#invoke:Infobox|infobox}}Template:Template otherTemplate:Main other{{#invoke:Check for clobbered parameters|check|nested=1|template=Infobox company|cat=Template:Main other|name; company_name|logo; company_logo|logo_alt; alt|trade_name; trading_name|former_names; former_name|type; company_type|predecessors; predecessor|successors; successor|foundation; founded|founders; founder|defunct; dissolved|hq_location; location|hq_location_city; location_city|hq_location_country; location_country|num_locations; locations|areas_served; area_served|net_income; profit|net_income_year; profit_year|owners; owner |homepage; website }}{{#invoke:Check for unknown parameters|check|unknown=Template:Main other|preview=Page using Template:Infobox company with unknown parameter "_VALUE_" | ignoreblank=y | alt | area_served | areas_served | assets | assets_year | aum | brands | company_logo | company_name | company_type | defunct | dissolved | divisions | embed | equity | equity_year | fate | footnotes | headquarters | former_name | former_names | foundation | founded | founder | founders | genre | homepage | hq_location | hq_location_city | hq_location_country | incorporated | image | image_alt | image_caption | image_size | image_upright | income_year | industry | ISIN | key_people | location | location_city | location_country | locations | logo | logo_alt | logo_caption | logo_class | logo_size | logo_upright | members | members_year | module | name | native_name | native_name_lang | net_income | net_income_year | num_employees | num_employees_year | num_locations | num_locations_year | operating_income | owner | owners | parent | predecessor | predecessors | production | production_year | products | profit | profit_year | rating | ratio | revenue | revenue_year | romanized_name | services | subsid | subsidiaries | successor | successors | traded_as | trade_name | trading_name | type | website| qid | fetchwikidata | suppressfields | noicon | nocat | demo | categories }} Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and Template:As of, the leadership is retained.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> under the leadership of CEO Nigel Vaz.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

History

The company Sapient was founded on November 6, 1990, by Jerry Greenberg and J. Stuart Moore in Cambridge, Massachusetts. The company was established as a digital consulting firm and adopted a fixed-term, fixed-price model for IT consulting projects instead of charging on a time and materials basis.Template:Citation needed

Sapient embraced internet-based technology early on and by 1999, internet-based work accounted for over 70% of its revenue. From 1992 to 2000, the company saw rapid growth, with revenue increasing from $950,000 to $503 million.<ref name="HBS">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Following the dot-com bubble burst in the early 2000s, Sapient looked to expand internationally to drive growth. The company implemented a strategy called "Global Distributed Delivery" which leveraged the rapidly growing tech market in India to grow its software development capabilities.<ref name="HBS" />

Throughout its history, Sapient has made several acquisitions, starting with Planning Group International in 2006. Other notable acquisitions include DCG Group in 2008, which enhanced its capital markets offerings, and The Nitro Group in 2009, which added 300 employees.<ref name="Sapient to buy DCG">Template:Cite press release</ref><ref name="Sapient to Buy Nitro for $50 Mil">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

History of acquisitions

Year	Name	Division	Refs
2016	Vertiba	Sapient	citation	CitationClass=web }}</ref>
2014	Campfire	SapientNitro	<ref>Template:Cite press release</ref>
2014	OnPoint	Government Services	<ref>Template:Cite press release</ref>
2014	The Community (aka La Comunidad)	SapientNitro	<ref>Template:Cite press release</ref>
2013	iThink	SapientNitro	<ref>Template:Cite press release</ref>
2013	(m)PHASIZE	SapientNitro	<ref>Template:Cite press release</ref>
2012	SecondStory	SapientNitro	citation	CitationClass=web }}</ref>
2011	DAD	SapientNitro	<ref>Template:Cite press release</ref>
2011	CLANMO	SapientNitro	<ref>Template:Cite press release</ref>
2009	Nitro	SapientNitro	<ref name="Sapient to Buy Nitro for $50 Mil"/>
2008	Derivatives Consulting Group (DCG)	Global Markets	<ref name="Sapient to buy DCG"/>
2008	iChameleon	Sapient	citation	CitationClass=web }}</ref>
2006	Planning Group International (PGI)	Sapient	citation	CitationClass=web }}</ref>
2005	Business Information Solutions	Sapient
2000	Human Code	Sapient	<ref>Template:Cite news</ref>
2000	The Launch Group	Sapient	citation	CitationClass=web }}</ref>
1999	Adjacency	Sapient	citation	CitationClass=web }}</ref>
1999	E-Lab	Sapient	citation	CitationClass=web }}</ref>
1998	Studio Archetype	Sapient	citation	CitationClass=web }}</ref>
1997	Exor	Sapient	citation	CitationClass=web }}</ref>

Corporate affairs

In 1996, Sapient made its initial public offering with a share price of $21. In the next four years, the technology sector saw an increase in share prices, leading to an increase in Sapient's shares to a split-adjusted price of $550. However, during the dot-com bust of 2000, Sapient's shares dropped to a low of $0.75 per share.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The shares reached a peak of $17.95 in 2014.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>