Reebok Pump
Template:Short description Template:Use American English Template:Use mdy dates Template:Infobox brand
Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok.<ref name="bdgastore2">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.<ref name="sneakerfreaker">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
History
In 1988, Reebok acquired tennis and ski brand Ellesse, along with its developmental technology including a inflatable tongue in a ski boot developed by Ellesse's founder, Leonardo Servadio. Reebok CEO Paul Fireman created an internal innovation team called Reebok Advanced Concepts, that brought the inflatable bladder design to a partnership with Design Continuum, an industrial design firm, to develop a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump.<ref name=sneakerfreaker/><ref name="footlocker">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="thatgooddubai">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989.<ref name=sneakerfreaker/><ref name=thatgooddubai/> On November 24, 1989, the first Reebok Pump was released.<ref name="bdgastore2"/><ref name=thatgooddubai/> That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump.<ref name="complex"/> Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990.<ref name=thatgooddubai/> That year, Michael Chang's Court Victory Pumps was launched.<ref name=bdgastore2/><ref name=complex/>
In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest.<ref name=footlocker/> That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes.<ref name=thatgooddubai/> The unreleased NES video game Drac's Night Out would have featured Reebok Pumps as an in-game power-up as part of a sponsorship deal between Reebok and game publisher Parker Brothers.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time.<ref name=sneakerfreaker/> The pump technology was patented as USPTO #5113599 in May 1992.<ref name=footlocker/> That year, Shaquille O'Neal was given his own pair of pumps.<ref name=footlocker/> The Pump Graphlite, a running shoe endorsed by Dan O'Brien and Dave Johnson was released in 1992.<ref name=thatgooddubai/> That year, the film Juice included a montage of Omar Epps' character trying on different Reebok Pumps before meeting up with Tupac.<ref name=bdgastore2/> The Blacktop Model was released in 1991.<ref name=complex/> In 1994, Reebok partnered with Above the Rim, an American drama directed by Jeff Pollack and Tupac to create a full line of shoes named after the movie.<ref name=bdgastore2/> In the same year, the Instapump Fury was launched.<ref name=sneakerfreaker/>
John Cena wore Pumps as part of his old-school hip hop gimmick in 2004.<ref name=complex/> During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump.<ref name="hoopsvibe">Template:Cite news</ref> Allen Iverson, Yao Ming, Steve Francis, Baron Davis and Jerome Williams showcased the ATR Pump during the NBA All-Star Game 2005.<ref name=hoopsvibe/> In April 2005, the Pump 2.0 was launched.<ref name="boston">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve.<ref name=complex/> The system automatically engaged or deactivated depending on performance needs.<ref name=complex/> The Reebok Pump X MLB, an edition paying homage to Shea Stadium and the Yankee Stadium was released in 2008.<ref name=complex/> Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014.<ref name="solecollector2">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after the 1986 mural, were released.<ref name="sneakernews">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> That month, the Reebok Court Victory Pump was re-released.<ref name="uproxx">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Collaborations
From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs.<ref name="complex">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo.<ref name=sneakerfreaker/> Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride.<ref name=sneakerfreaker/> In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury.<ref name="clavelmagazine">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
25th anniversary
In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps.<ref name="slamonline">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
- VILLA x Reebok Pump Question<ref name=slamonline/>
- Bodega x Reebok Pump 25th Anniversary "1989"<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Sneaker Politics x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}Template:Dead link</ref>
- hanon x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Kasina x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Titolo x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- 24 Kilates x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Social Status x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- atmos x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- The Footpatrol x Reebok Pump "G.O.A.T"<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Crossover x Reebok Insta Pump Fury<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }} Template:Dead link</ref>
- Major x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- mita sneakers x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Burn Rubber x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- INVINCIBLE x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- CNCPTS x Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- ShoeGallery X Reebok Pump<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref> Template:Div col end
References
External links
- Template:Official website
- "Inside the rise and fall of the iconic Reebok Pump on its 30th birthday" from ESPN (November 24, 2019)
- Reebok Pumps It Up a Notch from ESPN (November 12, 2004)