Rock & Roll Strategy

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File:38 Special - Rock & Roll Strategy single.jpg

Rock & Roll Strategy single cover

Rock & Roll Strategy is the eighth studio album by the southern rock band 38 Special, released in 1988.<ref name=RS/> It was their final album for long-time label A&M Records. The album contained the group's last top 10 hit, "Second Chance", which peaked at No. 6 on the Billboard Hot 100 singles chart. The title track was also released as a lead single.

Production

The album was the first with vocalist and keyboard player Max Carl, who wrote "Little Sheba", about women wrestling in jello.<ref>Template:Cite news</ref>

Track listing

File:38 Special - Comin' Down Tonight.jpg

Comin' Down Tonight cover

1. "Rock & Roll Strategy" (Max Carl, Donnie Van Zant) – 4:34
2. "What's It to Ya?" (Robert White Johnson, Michael Lunn, Van Zant) – 4:30
3. "Little Sheba" (Carl) – 4:54
4. "Comin' Down Tonight" (Carl, Jeff Carlisi, Johnson, Van Zant) – 4:26
5. "Midnight Magic" (Mark Baker, Carlisi, Cal Curtis, Johnson, Van Zant) – 4:21
6. "Second Chance" (Carl, Carlisi, Curtis) – 5:04
7. "Hot 'Lanta" (Carl) – 5:42
8. "Never Be Lonely" (Carl, Danny Chauncey) – 4:39
9. "Chattahoochee" (Johnson, Lunn, Van Zant) – 4:11
10. "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
11. "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31

Personnel

.38 Special

• Max Carl – keyboards, lead vocals (1, 3, 4, 6-8, 10) background vocals
• Donnie Van Zant – lead vocals (2, 5, 9, 11) background vocals
• Jeff Carlisi – guitars, steel guitar
• Danny Chauncey – guitars
• Larry Junstrom – bass
• Jack Grondin – drums

Additional musicians

• James Stroud – Synclavier programming, LinnDrum programming
• Robert White Johnson – percussion, backing vocals
• Edd Miller – percussion, vibraslap
• The Noise Gator – horns
• The Six Groomers (the band) – backing vocals

Production

• Rodney Mills – producer, engineer, mixing
• Edd Miller – engineer, mixing
• Thom "TK" Kidd – mix assistant
• Bob Ludwig – mastering
• Mark Rogers – production coordination
• Norman Moore – art direction, design
• Chris Cuffaro – photography

Studios

• Recorded at Soundscape Studios (Atlanta, Georgia).
• Mixed at Cheshire Recording Studios (Atlanta, Georgia).
• Mastered at Masterdisk (New York City, New York).

Charts

Album

Template:Album chart

Chart (1988)	Peak position

Single

Chart (1988)	Peak position
US Billboard Hot 100<ref>Template:Cite magazine</ref>	67
US Mainstream Rock (Billboard)<ref>Template:Cite magazine</ref>	5