Sunshine pop

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Sunshine pop (originally called soft pop and soft rockTemplate:Sfn) is a loosely defined form of pop music that was first associated with early soft rock producers and songwriters based in Los Angeles, California, during the mid- to late 1960s. Its studio-centric sound was primarily rooted in folk rock and easy listening, typically featuring rich harmony vocals and progressive elements, while lyrics combined idyllic imagery with a subtle awareness of societal change, melancholic undertones, and countercultural themes. It was among the dominating music styles heard in television, film, and commercials of the era.

Branching from the nascent California sound, the movement initially straddled multiple styles among many groups who existed briefly while adapting to evolving music trends, resulting in much crossover with bubblegum, folk-pop, garage rock, baroque pop, and psychedelia. Most groups were less successful sound-alikes of acts such as the Mamas & the Papas, led by John Phillips, and the 5th Dimension, whose songs were initially helmed by Jimmy Webb. Curt Boettcher produced numerous key records for the Association, Eternity's Children, his band the Millennium, and with collaborator Gary Usher (Sagittarius). Though the Beach Boys rarely approached the style, Brian Wilson's production of their 1966 album Pet Sounds was a foundational influence on this milieu, as were the arrangements of Burt Bacharach.

By the late 1960s, the sound had regional variants ranging from the Free Design in New York to Pic-Nic in Spain, although most acts largely struggled to sustain commercial success amid shifting popular music trends. In the 1970s, new waves of soft rock were heralded by acts such as the Carpenters and Fleetwood Mac, whose successes eclipsed that of many earlier groups. Renewed interest in sunshine pop, initially led by Japanese fans, developed in the 1990s among record collectors and musicians, especially those associated with Tokyo's Shibuya-kei scene, where the work of Roger Nichols was a central influence. Many sunshine pop records were subsequently anthologized and reissued by labels including Rhino (Come to the Sunshine), Collector's Choice, and Sundazed, in addition to indie rock music circles reviving the genre's prominence.

Origins and definition

Template:Further Template:Listen Sunshine pop originated from California-based pop songwriters and producers.Template:Sfn The West Coast music scene of the mid- to late 1960s had provided a fertile environment for studio-oriented pop musicians experimenting with rock, folk, and psychedelic influences. Artists such as Brian Wilson, leader of the Beach Boys, and John Phillips, leader of the Mamas & the Papas, played pivotal roles in shaping the era's pop sensibilities, blending idealistic themes with undercurrents of melancholy.<ref name="avclub" /> These innovators, along with lesser-known acts that achieved fleeting commercial success, contributed to the development of sunshine pop.<ref name="avclub" /> A.V. Club contributor Noel Murray argued in 2011 that records by Phillips and Wilson had attained a cultural stature so large "that it's hard [today] to hear them as part of any kind of trend", in direct contrast to the less successful contemporaneous work of producer-songwriter-performer Curt Boettcher.<ref name="avclub" />

File:THE YELLOW BALLOON.png
"Sunshine pop" was coined in the 1990s for a strain of 1960s pop acts, many with names referencing fruits, colors, or "cosmic" concepts, such as the Yellow Balloon (pictured) and the 5th Dimension

Sunshine pop music—originally categorized as soft rockTemplate:Sfn and soft popTemplate:Sfn—mainly encompasses sound-alikes of the Beach Boys, the Mamas & the Papas, and the 5th Dimension.Template:Sfn The term was coined retrospectively—akin to other genre labels such as freakbeat, northern soul, and garage punkTemplate:Sfn—in reference to the regularly sundrenched climate of CaliforniaTemplate:Sfn and gained traction among music historians and collectors long after the 1960s.Template:Sfn Author Kingsley Abbott credited Record Collector editor Peter Doggett with originating the term in a September 1997 article feature,Template:Sfn though the phrase "LA-style sunshine pop" had previously appeared in Vernon Joynson's 1993 book Fuzz, Acid and Flowers.<ref>Template:Cite book</ref>

The genre's boundaries remain loosely defined partly due to the absence of contemporary self-identification by artists as "sunshine pop" practitioners. Many of the groups straddled multiple styles, including folk rock, bubblegum pop, garage rock, and psychedelia. In addition to receiving limited critical attention during their initial activity, many acts had existed briefly while adapting to evolving musical trends. Other rock and pop bands not normally associated with the genre occasionally produced singles or albums that integrated its sound.<ref name="avclub" /> Among interpretations of the genre's criteria, AllMusic's entry for sunshine pop describes it as a "mainstream pop style" characterized by "rich harmony vocals", "lush orchestrations", and an optimistic ethos.<ref name="allmusicsunpop">Template:Cite web</ref> Music critic Richie Unterberger defined the genre as "the most ridiculously optimistic, commercial outgrowth of folk-rock that could be imagined", adding that the style "was not so much folk-influenced rock as folk-rock-influenced pop, sometimes very much in an easy listening, Mamas-&-the-Papas mold, such as Spanky & Our Gang".Template:Sfn Author David Howard characterizes "soft pop" as a "harmonic, slightly psychedelic vocal music genre" that modernized "traditional pop vocals [via] hip lyrics, breezy harmonies, and an effervescent production style".Template:Sfn

Associated acts usually drew elements from easy-listening, commercial jingles, and countercultural themes, often juxtaposing idyllic imagery with a subtle awareness of societal change, and bore names referencing fruits, colors, or "cosmic concepts".<ref name="avclub" /> While occasionally incorporating elements of psychedelia, they generally avoided overt drug-related imagery, instead drawing from what AllMusic termed the "whimsical" and "warm" aspects of psychedelic pop. Stylistically, sunshine pop also intersected with baroque pop, folk-pop, and Brill Building pop.<ref name="allmusicsunpop"/> Author and musician Bob Stanley, who identifies sunshine pop as an early soft rock variant, frames the genre as developing upon the progressive "instrumentation", "musical complexity", and subversion of rock traditions exemplified by the Beach Boys' Pet Sounds (1966) and the Beatles' Sgt. Pepper's Lonely Hearts Club Band (1967).Template:SfnTemplate:Refn Stanley additionally traces the genre's preoccupation with exotic arrangements and unorthodox combinations of instruments to the work of Burt Bacharach and Hal David.Template:Sfn

File:Carl Brian Al.jpg
The Beach Boys recording Pet Sounds in early 1966. While Brian Wilson's production techniques were a pivotal influence on sunshine pop producers, the group's sound largely contrasted the genre.

According to AllMusic, the "star" sunshine pop acts included the Beach Boys circa Pet Sounds, the Association, and the Mamas & the Papas, among others, with later reappraisals bringing renewed attention to lesser-known groups like Sagittarius, the Yellow Balloon, and the Millennium.<ref name="allmusicsunpop"/> While Wilson's production techniques substantially influenced subsequent sunshine pop developments,<ref name="allmusicsunpop"/> the Beach Boys' output largely diverged from the genre's core characteristics.<ref name="avclub" /> Murray states that Phillips, to a clearer extent than Wilson, "practically created the blueprint for sunshine pop, with little of Wilson's uncommercial weirdness."<ref name="avclub" />Template:Refn Howard traces the genre to Boettcher and his collaborations with Gary Usher—especially Boettcher's reconfigurations of the "California sunshine sound" originally formulated by Wilson and Terry Melcher.Template:Sfn

Compilation albums and retrospectives have since anthologized works from the genre, though some recordings appear interchangeably across "bubblegum pop" collections. Murray felt that while sharing superficial similarities with bubblegum, the latter's repetitive structures and superficial themes contrast with the "emotional richness" of the "best" examples of sunshine pop.<ref name="avclub" /> In Bubblegum Music Is the Naked Truth (2001), contributor Chris Davidson writes that the "most blinding [sunshine pop] matches bubblegum's oomph", although "where bubblegum says, 'I got love in my tummy,' s-pop exclaims: 'I love the flower girl.'"Template:Sfn

Formative acts and commercial breakthrough

File:The Mamas and the Papas Ed Sullivan Show 1968.JPG
The Mamas and the Papas (pictured at a 1968 television performance) were formative influences on early soft rock and a template for easy listening-aligned sunshine pop styles

The Mamas and the Papas emerged from New York's Greenwich Village in early 1966 with "California Dreamin'" (December 1965).Template:Sfn The group achieved three transatlantic hits that year: "California DreaminTemplate:'" (number 4), "Monday, Monday" (number 1), and "I Saw Her Again" (number 5).Template:Sfn Their debut album If You Can Believe Your Eyes and Ears, produced by Lou Adler, blended collegiate choral traditions with contemporary countercultural sensibilities.<ref name="avclub" /> Stanley identified the group as "torchbearers for soft rock" with a "hugely influential" music style later reconfigured by sunshine pop acts such as the 5th Dimension ("who added a touch more soul"), the Millennium ("a touch more rock"), and the Free Design ("a touch more jazz").Template:Sfn

File:The Association 1966(4).png
The Association (pictured in a 1966 promotional shot) were one of several sunshine pop acts produced by Curt Boettcher. Their sound combined folk and progressive jazz influences.

Curt Boettcher, originally from Minnesota, relocated to Los Angeles in the mid-1960s with a background in traditional folk music.Template:Sfn According to Howard, he was a "crucial figure in the further maturation of the California Sound" from which sunshine pop originated.Template:Sfn Boettcher became a sought-after producer for acts including the Association, for whom he produced the 1966 singles "Along Comes Mary" (March) and "Cherish" (August),<ref name="avclub" /> the latter topping the Billboard Hot 100 for three weeks in September.Template:SfnTemplate:Refn Author Domenic Priore cites "Along Comes Mary" and "Cherish" as "the defining influence on sunshine pop" through the group's blending of Stan Kenton's progressive jazz, the Byrds' reconfiguration of traditional folk, and the Beach Boys' jazz-influenced vocal arrangements.Template:Sfn According to Howard, the success of these singles cemented the Association "as one of the main purveyors of [what was] dubbed 'soft pop'", a sound that "quickly became a staple of AM radio and a decided antidote to the hard and heavy direction rock was taking on FM."Template:Sfn Howard additionally credits Boettcher with redirecting the development of the California sound into a "sunshine pop direction".Template:Sfn

Stanley highlights Boettcher, alongside Randy Newman and Van Dyke Parks, as further examples of formative soft rock writers who "had a strong sense of the Great American Songbook and, quite often, sharp humor".Template:Sfn Parks’ debut single "Come to the Sunshine", recorded in early 1966 and released that September, preceded the trend of sunlit-themed records like Donovan's "Sunshine Superman" (July) and the Beatles’ "Good Day Sunshine" (August).<ref>Template:Cite magazine</ref> Many preeminent Los Angeles-based producers had emulated the Beach Boys' orchestrations following their May 1966 release Pet Sounds, though the group's continued association with sunshine pop through singles such as "Good Vibrations" (October 1966) and "Heroes and Villains" (July 1967) were limited to "the spirit of the sound", according to Murray.<ref name="avclub" />Template:Refn

Proliferation and expansion

File:The Sunshine Company.jpg
The Sunshine Company (pictured in a 1967 ad), initially a folk-rock band, were among numerous Los Angeles groups who performed sunshine pop material written by external songwriters

Following the breakthrough of the Mamas & the Papas and the Association in 1966, numerous soft pop acts emerged, including the Cyrkle, Harpers Bizarre, Spanky & Our Gang, and the 5th Dimension.Template:Sfn According to Unterberger, a vacuum "filled by [a] brigade of sunshine pop acts, mostly from Southern California" followed the dissolution of many of "the foremost good-time folk-pop-rock bands".Template:Sfn

Sunshine pop permeated pop culture of the late 1960s, with Priore offering examples including the Turtles' 1967 Pepsi advertising jingle, an Association soundalike group featured in a scene from the 1969 film The Love God?, and theme songs for the television programs To Tell the Truth and Nanny and the Professor.Template:Sfn The Yellow Balloon and the Parade are further cited by Priore as "[t]wo of the most dedicated sunshine pop acts".Template:Sfn The former emerged from songwriter-producer Gary Zekley's re-recording of "Yellow Balloon" (1967), a song initially attempted by Dean Torrence of Jan & Dean, while the Parade, formed by producer and Zekley collaborator Jerry Riopelle, achieved a 1967 hit with "Sunshine Girl".Template:SfnTemplate:Sfn

Template:Listen

Most sunshine pop acts struggled to achieve sustained commercial success. An exception was the 5th Dimension, who performed material penned by Jimmy Webb and Laura Nyro.<ref name="avclub" /> Identified by Stanley as a "soft rock innovator", Webb's "Up, Up and Away" (May 1967) was his first hit for the 5th Dimension, reaching number 7 in the U.S.Template:Sfn Folk-rock groups also experienced chart success by integrating material written by external songwriters into their repertoire of covers and originals, including the Sunshine Company, who enjoyed a top 40 hit with Steve Gillette's "Back on the Street Again" (1967).Template:Sfn Murray cites them, alongside the Yellow Balloon, as exemplifying numerous Los Angeles groups that emerged from collaborations between professional songwriters and local "scenesters" seeking commercial opportunities.<ref name="avclub" /> Peter, Paul and Mary’s 1967 single "I Dig Rock and Roll Music" parodied Donovan and the Mamas & the Papas, achieving chart success during the same period.Template:Sfn

While Los Angeles musicians with extensive resources developed ambitious pop records, groups in other regions attempted to replicate the style with more limited means, such as the Free Design in New York.<ref name="avclub" /> In Spain, the style emerged in 1968 through groups such as Pic-Nic, Granada Los Ángeles, and Los Iberos. From 1969 through the 1970s, Spanish artists like Los Yetis, Solera, Módulos, Nuevos Horizontes, and Vainica Doble contributed to a proliferation of locally produced soft pop music.<ref>Template:Cite AV media notes</ref>

Decline and succeeding soft rock styles

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After his success with the Association, Boettcher maintained an active career through collaborative projects and studio work, forming the band the Ballroom and recording an unreleased album for Warner Bros. before joining Columbia Records through Gary Usher,<ref name="avclub" /> a producer and songwriter who had been central to the development of the California sound.Template:Sfn Their partnership included work on Usher's experimental pop studio project Sagittarius, while Boettcher simultaneously organized a collective of Los Angeles session musicians and songwriters for his own group, the Millennium.<ref name="avclub" /> Released in mid-1967, Sagittarius' debut record "My World Fell Down", featuring Bruce Johnston, Terry Melcher and Glen Campbell sharing lead vocals, charted in the upper-reaches of the Billboard Hot 100, though it reached the top 5 on regional charts in San Francisco and Chicago.Template:Sfn Between recording sessions for the two projects,Template:Sfn Boettcher also co-produced the 1968 debut album by Mississippi folk group Eternity's Children with Keith Olsen, whose single "Mrs. Bluebird" achieved modest chart success.<ref name="avclub" />

In 1968, many musicians and songwriters shifted toward heavier, extended rock compositions, while others, such as the Left Banke and the Zombies, embraced softer approaches distinct from prevailing trends. In Stanley's description: "Seriousness – an element of pop which had periodically surfaced [...] was now seen to trump everything else."Template:Sfn By then, the Beach Boys had faced an abrupt commercial decline that sustained after aligning their style closer to the more contemporaneously successful sunshine pop acts they had influenced, showcased on Friends (June 1968).<ref name="GoldenburgSunPop"/> In July, Columbia issued Sagittarius’ Present Tense and the Millennium's Begin, costly productions which failed to achieve mainstream success amid growing preferences for harder rock, reducing Boettcher and Usher's industry prominence. Although Boettcher's late-1960s efforts saw limited commercial success, they ultimately became some of the most popular records in collectors' markets.<ref name="avclub" />Template:Refn

Soft rock persisted into the 1970s but became increasingly detached from rock's evolving album-oriented direction and progressive musical developments. The approaches signaled by Pet Sounds, Sgt. Pepper, and Webb's extended pop song "MacArthur's Park" (1968) were largely abandoned as self-contained authorship and avoidance of orchestral arrangements became artistic expectations among a wide contingent of young listeners.Template:Sfn Stanley describes what he terms "the new school of soft rock", epitomized by singer-songwriter Harry Nilsson, as "scholarly, engaging, super-melodic, [and] as fond of Broadway and booze as [...] the Beach Boys and the Beatles".Template:Sfn Webb enjoyed further success with hits penned for Richard Harris ("MacArthur Park") and Glen Campbell through 1969 before transitioning into a more subdued singer-songwriter approach in his career.Template:SfnTemplate:Refn

The Carpenters emerged as a defining soft rock act of the early 1970s, achieving a string of hits written by songwriters such as Paul Williams, Bacharach, and Leon Russell.Template:Sfn Fleetwood Mac's 1977 album Rumours attained ubiquitous airplay on American radio, cementing a new form of soft rock that was further distanced from "the ba-ba-bas of its sixties forebear", according to Stanley.Template:Sfn

1990s revival, Shibuya-kei, Soft Rock A to Z anthologies, and reissues

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File:Saintetienne1.jpg
Saint Etienne (pictured), the High Llamas, Wondermints, Pizzicato Five, and Flipper's Guitar were among a circle of musicians who revived interest in sunshine pop after the 1990s.

Major rock critics of the 1960s had largely overlooked many artists later associated with sunshine pop, contributing to its initial obscurity. Murray observes that while critics occasionally embraced the Beach Boys, they often dismissed contemporaries such as the Mamas & the Papas and the Association, "even though those bands and many of their sunshine-pop peers were as innovative and sublime in their way as Brian Wilson."<ref name="avclub" /> During the 1990s, renewed interest in soft pop emerged through bands such as Saint Etienne (co-founded by Stanley), the High Llamas, and the Wondermints, alongside record collectors and critics who reassessed the style now termed sunshine pop.Template:Sfn

Sunshine pop record collecting culture was initially centered in Japan during the early 1990s.Template:Sfn Concurrently, a short-lived musical movement in Tokyo's district sought to revive aspects of the genre.<ref name="Cross15"/> Soft Rock Fanzine VANDA,Soft Rock A to Z,Acts such as Pizzicato Five and Flipper's Guitar became leading proponents of Template:Nihongo,<ref name="Cross15"/> with the sunshine pop group Roger Nichols & the Small Circle of Friends serving as a central influence.Template:Sfn While incorporating contemporary electronic elements, the movement retained the upbeat characteristics of 1960s Californian pop. Parallel developments occurred internationally, with groups like Stereolab and Broadcast exploring analogous stylistic fusions.<ref name="Cross15">Template:Cite web</ref>Template:Refn Abbott suggests that Japan's receptiveness to sunshine pop stemmed partly from compatibility between its softer vocal styles and Japanese linguistic cadences, as well as the country's longstanding embrace of American vocal harmony traditions since the early 1960s.Template:Sfn

Following a growing appreciation for sunshine pop among indie rock music circles, record labels such as Collector's Choice and Sundazed played significant roles in reissuing obscure sunshine pop recordings during this period.<ref name="avclub" /> In 2004, Rhino Records released the multi-artist anthology Come to the Sunshine: Soft Pop Nuggets from the WEA Vaults, cited by Murray as "a good place [for listeners] to start".<ref name="avclub" /> By 2008, further compilations included Sunshine Days (Varese Sarabande) in the U.S., spanning five volumes; Ripples (Sequel/Sanctuary) in Britain, comprising eight volumes; The Melody Goes On (M&M) in Japan, released in two volumes; and The Get Easy Sunshine Pop Collection (Universal/Boutique) in Germany.Template:Sfn

See also

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Notes

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References

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Bibliography

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