The Orchard (company)
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Orchard Enterprises NY, Inc.,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> doing business as The Orchard (also known as The Orchard Music), is an American music and entertainment company, specializing in media distribution.<ref>Template:Cite news</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It is a division of Sony Music Entertainment, based in New York City.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2019, the company sold off its film and television division, which was renamed 1091 Media.<ref>Template:Cite magazine</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
History
The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York City.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In early 2003, the Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO,<ref>Template:Cite news</ref> changing its strategy and operating model and building a new management team. In 2009, Scholl accepted a position as president, Local Integrated Media at NBCUniversal<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and Brad Navin was appointed CEO.<ref>Template:Cite news</ref>
In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million.<ref name="billboard.com">Template:Cite magazine</ref> In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for over $200 million.<ref name="billboard.com"/>
IODA
IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody, and Amazon.com.Template:Cn
On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders.<ref>Template:Cite press release</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref>
On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>
YouTube
The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients.<ref>Alex Pham, "The Orchard Serves Up Multi-Channel Network with a Side of BACON" Template:Webarchive, Billboard.biz, 11 October 2013</ref> It was ranked 7th in the U.S. in July 2014.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Owned labels
The Orchard owns the catalogues of TVT Records,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Premium Latin Music (home to Aventura),<ref>Template:Cite magazine</ref> Blind Pig Records,<ref>Template:Cite magazine</ref> Frenchkiss Records,<ref>Template:Cite magazine</ref> Shrapnel Records,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and Music of the World.
Film distribution
In 2019, the Orchard Film was sold and renamed 1091 Media.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
BalconyTV
BalconyTV is an online music channel launched in June 2006, featuring acoustic performances on balconies around the world. In 2007, it won Best Music Website at the Irish Digital Media Awards,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and was nominated for Best Viral Video Content at the Webby Awards in 2008.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>(April 11, 2008). "BalconyTV nominated for Webby Award", The Irish Times, p. 7.</ref> Since then, the channel has expanded to hosting over 12,000 shows in over 50 cities, and more than 25 countries.
The channel was acquired by The Orchard in 2014.<ref name="Mary Elizabeth">Template:Cite magazine</ref>