Toontown Online

Toontown Online, commonly known as Toontown, was a 2003 massively multiplayer online role-playing game (MMORPG) based on a cartoon animal world, developed by Disney's Virtual Reality Studio and Schell Games, and published by The Walt Disney Company.<ref name="pressrelease">Template:Cite press release</ref>

Players played as anthropomorphized animals, known as Toons, to explore a cartoon world, complete quests ("ToonTasks"), and engage in combat against the Cogs, robot businessmen who served as the game's antagonists. Players used weapons known as "Gags" — typically slapstick comedy items, such as a thrown cream pie — in combat.

Various servers hosting Toontown Online were shut down throughout the game's tenure; the primary U.S. servers and the game itself were ultimately closed in September 2013. Various fan servers have since been created using most of the game's original assets; the most popular of these, Toontown Rewritten, was created less than a week after Toontown OnlineTemplate:'s closure.

Gameplay

Toons

Players' characters were called "Toons", which were anthropomorphized animals in the style of Disney cartoons. Players were able to customize their Toons in various shapes, colors, clothes, and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses, and monkeys.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Combat

Cogs were the antagonists in-game, and they were stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: brown-clad Bossbots, blue-clad Lawbots, green-clad Cashbots, and maroon-clad Sellbots, each with increasing levels throughout the game that increased their health and damage.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Toons began with basic 'Gags' and a 15-point 'Laff' meter and had a maximum of 137 point Laff meter at the end of the game. Gags, rooted in old cartoon slapstick humor, were weapons used to destroy the Cogs in Cog battles. Each 'Gag track' had Gags with different properties that could be unlocked by completing 'ToonTasks' and each gag track would get progressively more powerful as Toons used their gags more.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The Laff meter functioned as a health meter, representing how much damage Toons could take from the Cogs before going 'sad' – in-game defeat.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Cogs were battled using a timed turn-based combat system with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog Buildings' or in their own designated 'Cog HQ', with each Cog HQ having a boss that could only be fought by obtaining a full set of the HQ's Cog disguise. These include the Senior V.P. (Vice President, Sellbot HQ), C.F.O. (Chief Financial Officer, Cashbot HQ) C.J. (Chief Justice, Lawbot HQ), and C.E.O. (Chief Executive Officer, Bossbot HQ).<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

File:Toontown Online, Toontown Central Screenshot 5-25-2012.jpg

A Toon in Toontown Central, the first playground available in-game.

Non-combat activities

Playgrounds were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff Points, receive or complete ToonTasks unique to each playground, purchase gags, play trolley games, go fishing, kart racing, or golfing. By completing ToonTasks, Toons would grow in strength through additional Laff Points or new Gags. Laff Point increases were also available through fishing, racing, and golfing challenges. There was a playground in each neighborhood of Toontown. Each playground featured one of Disney's classic animated characters as a non-player character. The main playgrounds were Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, and Donald's Dreamland, along with extra playgrounds such as Goofy Speedway and Chip 'n Dale's Acorn Acres.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Every Toontown Online account came with a player's estate. Each estate consisted of a fishing pond and six houses for each Toon on the player's account. Players could customize their Toon's appearance and home with objects ordered from the in-game catalog ('Clarabelle's Cattlelog') by using jellybeans, the in-game currency. Wardrobes and accessory trunks held clothing and accessories that were not currently being worn by the player's Toon. Other elements of estates included Doodles (pets), gardening, fishing, and the ability to purchase various types of in-game items from Clarabelle's Cattlelog.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Online safety features

Toontown Online was marketed and developed for players of all ages, which is why a chat restriction was placed on the game. Players could initially only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using, most of the time, 100 jellybeans. "SpeedChat Plus" and "Secret Friends", later renamed to "True Friends", were introduced sometime after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less restrictive filter with certain friends who have shared a "True Friend code" with each other.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Parties

Parties were hostable, plannable, and customizable events by Toons. Toons would use their stored jellybeans in their bank to customize and add content to their parties, such as fireworks, minigames (Tug-O-War, etc.), trampolines, party cannons, etc. To plan a party, Toons would go to a Toon Party Planner. Toons could also customize their invitations to these parties.

Distribution

CD-ROM

Platform Publishing, a subsidiary company of Sony Online Entertainment that publishes games for third-party developers, acquired rights to publish a CD version of Toontown Online in August 2005 for the PC and their intention to bring the game to online game consoles.<ref name="cdrom">Template:Cite press release</ref><ref name="rights">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="retail">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="platforms">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Toontown Online became available on CD for the PC on October 3 of the same year.<ref name="pcrom">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Toontown Online chose to create a CD that could be purchased in stores, due to customer insecurity when downloading and buying things online that they could not physically hold.<ref name="gamasutra.com">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Closure

After ten years of operation, Toontown Online was shut down permanently on September 19, 2013.<ref name="bloomberg.com">Template:Cite news</ref><ref name="closing news">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> After the announcement, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically canceled. Memberships could no longer be purchased, and accounts could no longer be created after the fact.<ref name="closing news" /> The website was also updated with a closing FAQ.<ref name="closing faq">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

After the game's closure, ToontownTemplate:'s website was updated with a new FAQ to help with billing support and inform users about the game's closure.<ref name="cnn" /> ToontownTemplate:'s site, toontown.go.com, now redirects to Disney's main site, disney.com. In response to the closure, former players have created multiple private servers of Toontown Online that are free-to-play and not monetized. The most popular server, Toontown Rewritten, is described by its developers as a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public in September 2014.<ref>Template:Cite news</ref> The server has operated for over 10 years with the help of volunteer staff members.<ref>Template:Cite news</ref> Its creator, Joey Ziolkowski, currently works with Jesse Schell, the former Creative Director of the Walt Disney Imagineering Virtual Reality Studio,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> at his company, Schell Games.<ref>Template:Cite magazine</ref>

Schell has hinted that Toontown Online closed due to becoming unsustainable in its business model (subscription-based downloadable RPG).<ref name="schellivision">Template:Cite AV mediaTemplate:Cbignore</ref> Schell confirmed that Disney wanted to port the game to mobile devices but was waiting for a working business model for self-sustaining, constantly-updating mobile RPGs. Schell also stated that the company has hosted internal meetings discussing the future of the game, taking the popularity of mobile games, and the payment options available on that platform into consideration for planning the next step for the Toontown license.<ref name="schellivision" /> A solution has yet to be agreed upon, but according to Schell these internal meetings continued into 2016.Template:Needs update<ref name="Schellivision2016">{{#invoke:citation/CS1|citation |CitationClass=web }}Template:Cbignore</ref>

In June 2021, seven years after the game's closure, an unofficial archive of Toontown Online titled the "Toontown Preservation Project" was released by Toontown Rewritten. The archive, hosted on Toontown Rewritten's Notion board, showcases original design documents and artwork donated by the game's developers, along with promotional materials including digital downloads, merchandise, newsletters, trading cards, and websites.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

ToonFest

Disney organized two real-life gatherings for Toontown fans called ToonFest. These included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels.<ref name="tf365">{{#invoke:citation/CS1|citation |CitationClass=web }}Template:Cbignore</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California.<ref>Template:Cite press release</ref><ref name="tf">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The second gathering, ToonFest 2007, was held at Walt Disney World in Orlando, Florida.<ref>Template:Cite press release</ref><ref name="tf2007">{{#invoke:citation/CS1|citation |CitationClass=web }}Template:Cbignore</ref>

Reception

Awards and nominations

Year	Association	Award	Category	Result	Ref
2003	Academy of Interactive Arts & Sciences	Massive Multiplayer/Persistent World Game of the Year	Games	Template:Nominated	citation	CitationClass=web }}</ref>
	Computer Gaming World	MMORPG Game of the Year	Online Games	Template:Won	<ref>Template:Cite magazine</ref>
	Game industry News	Family Game of the Year	Games	Template:Won	citation	CitationClass=web }}</ref>
	Parents' Choice Foundation	Silver Honor	Online Video Games	Template:Won	citation	CitationClass=web }}</ref>
	Web Marketing Association	WebAward Outstanding Website	Game Site	Template:Won	citation	CitationClass=web }}</ref>
	The Webby Awards	Webby Award	Games	Template:Nominated	citation	CitationClass=web }}</ref>
		Webby Award People's Voice	Youth	Template:Won	citation	CitationClass=web }}</ref><ref name="youth">Template:Cite press release</ref>
2004	Web Marketing Association	WebAward Outstanding Website	Game Site	Template:Won	citation	CitationClass=web }}</ref>
2005	Web Marketing Association	WebAward Outstanding Website	Game Site	Template:Won	citation	CitationClass=web }}</ref>
	The Webby Awards	Webby Award	Games	Template:Nominated	citation	CitationClass=web }}</ref>
		"Webby Worthy Selection"	Games	Template:Won	<ref name="schell games" />
	WiredKids	Safe Gaming Award	Computer Games	Template:Won	citation	CitationClass=web }}</ref><ref name="wired">Template:Cite press release</ref>
2006	Web Marketing Association	WebAward Game Site Standard of Excellence	Game Site	Template:Won	citation	CitationClass=web }}</ref>
	The Webby Awards	Webby Award	Games	Template:Nominated	citation	CitationClass=web }}</ref>
2007
	Web Marketing Association	WebAward Outstanding Website	Game Site	Template:Won	citation	CitationClass=web }}</ref>
2009	Parent Tested Parent Approved	Seal of Approval	Website	Template:Won	citation	CitationClass=web }}</ref>

External links

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