UKTV Bright Ideas

Template:Short description Template:Use dmy dates Template:Infobox television channel UKTV Bright Ideas was a digital television channel broadcast in the United Kingdom, which was part of the UKTV family of channels. The channel broadcast a variety of programmes, often originally aired on UKTV Style, UKTV Food and UKTV Gardens, and are thus mainly cookery, DIY and gardening. The channel broadcast from Template:Nowrap every day, timesharing with Ftn.

History

On 3 October 2002, the channel was announced under the name of UK HomeStyle, as part of a preparation of networks on the Freeview service.<ref>Template:Cite web</ref> Unlike the other free-to-air offering from UKTVTemplate:SndUK History, UK HomeStyle would be a highlights network that would showcase programming from UK Style and UK Food for the Freeview audience, offering them what is shown on their paid networks. On 12Template:NbspDecember, it was announced that the channel would officially launch as UK Bright Ideas, due to trademark issues with the original name and its other planned name UK Homes.<ref>Template:Cite web</ref>

The channel was launched on 15 January 2003. The channel was initially only shown on the Freeview digital terrestrial television platform, but later expanded to air on Sky Digital, NTL and Telewest.

Along with the rest of the UKTV network, the "UK" prefix was changed to "UKTV" on Template:Nowrap and it became UKTV Bright Ideas.

Closure

On 8 August 2007, it was announced that UKTV would replace UKTV Bright Ideas with a relaunched version of UKTV G2 on the Freeview platform.<ref name="freeviewlaunch">UKTV considers G2 Freeview launch Digital Spy, 8 August 2007</ref> This was finalised in September 2007, when they officially announced that UKTV G2 would be rebranded as Dave and launch on Freeview, replacing UKTV Bright Ideas.<ref>Template:Cite web</ref> Another reason for its closure was because the channel only averaged 0.1% of the audience share.

UKTV Bright Ideas ceased broadcasting on all platforms on 14 October 2007 at 6Template:Nbsppm. The last programme on the channel was an episode of Antiques Roadshow, followed by a promotion of Dave. The following day, the bandwidth space that UKTV Bright Ideas used with Virgin1 (the ex-Ftn) would become home to UKTV History, downgrading its hours on the platform, while Dave launched in UKTV History's bandwidth.

External links

• The TV Room Template:Webarchive looks at presentation/branding on the UKTV channels