View source for Perodua

{{Short description|Malaysian automotive manufacturer}}
{{Multiple issues|
{{More citations needed|date=May 2009}}
{{Update|date=January 2025}}
}}
{{EngvarB|date=July 2014}}
{{Use dmy dates|date=May 2025}}
{{Infobox company
| name             = Perusahaan Otomobil Kedua Sdn. Bhd.
| logo             = Perodua Logo (2008 - Present).svg
| logo_size        = 170
| logo_caption     =
| image            = Perodua Corporate Office.jpg
| image_size       = 250
| image_caption    = Perodua corporate office in [[Rawang, Selangor]]
| type             = [[Public company|Public]]
| industry         = [[Automotive industry|Automotive]]
| foundation       = {{start date and age|1993}}<ref name="perodua">{{cite web | url=https://www.perodua.com.my/corporate-branding/about-us.html | title=Welcome to the Official Perodua Website }}</ref>
| area_served      = {{hlist|Malaysia|Brunei Darussalam|Mauritius|Seychelles|Singapore|Sri Lanka}}
| location         = [[Sungai Choh]], Rawang, Malaysia
| key_people       = Tan Sri Asmat Kamaludin ([[chairman]])<br />Dato Zainal Abidin Ahmad ([[President (corporate title)|president]] & [[Chief Executive Officer|CEO]])
| products         = Automobiles
| revenue          =
| operating_income =
| net_income       =
| num_employees    = 11,500 (2023)
| owners           = {{Plainlist|
* [[UMW Holdings|UMW Corporation]] ({{small|38%}})
* [[Daihatsu|Daihatsu Motor Co.]] (Toyota) ({{small|20%}})
* Daihatsu (Malaysia) ({{small|5%}})
* MBM Resources ({{small|20%}})
* [[Permodalan Nasional Berhad|PNB&nbsp;Equity&nbsp;Resource<br />Corporation]]&nbsp;({{small|10%}})
* [[Mitsui & Co.]] ({{small|4.2%}})
* Mitsui & Co. (Asia Pacific) ({{small|2.8%}})
}}
| website          = {{URL|perodua.com.my}}
}}
[[File:Perodua convoy at the 2011 Hari Malaysia celebrations at Dataran Merdeka, Kuala Lumpur.jpg|thumbnail|right|The [[Perodua Myvi]] was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014.]]

'''{{lang|ms|Perusahaan Otomobil Kedua Sendirian Berhad}}'''<ref name="perodua" /> ({{lit|Second Automobile Company Private Limited}}), usually abbreviated to '''Perodua''' ({{IPA|ms|pəroˈdua|lang}}), is Malaysia's largest car manufacturer, followed by [[Proton Holdings]].

==Background and history==
{{Update|section|date=January 2025}}

Perodua was established in 1993 and launched its first 5-door hatchback, the [[Perodua Kancil]], in August 1994.<ref name=WOC>{{cite book | title = World of Cars 2006·2007 | publisher = Media Connection Sp. z o.o. | location = Warsaw, Poland | page = 203 | year = 2006 }}</ref> Initially, the company mainly produced minicars and [[supermini]]s and did not have models in the same market segments as [[Proton Holdings|Proton]]. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the [[Perodua Myvi]] has competed with the likes of the [[Proton Savvy]] and the [[Proton Iriz]].

Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used [[Daihatsu]] component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%.<ref name=WOC/> In 2004, Perodua began assembling the [[Toyota Avanza]] at its plant in [[Rawang, Selangor|Rawang]], for sale in Malaysia.{{Citation needed|date=January 2025}}

The company's shareholders include [[UMW Holdings]] (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), [[Permodalan Nasional Berhad|PNB Equity Resource Corporation]] (10%), [[Mitsui & Co.]] (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).<ref name="Perodua – Corporate www.perodua.com.my">{{cite web |url=http://www.perodua.com.my/corporate/company |title=Perusahaan Otomobil Kedua – Corporate |website=perodua.com.my |date=2017 |access-date=8 October 2017 |archive-url=https://web.archive.org/web/20171008162206/http://www.perodua.com.my/corporate/company |archive-date=8 October 2017 |url-status=dead }}</ref><ref name="UMW Holdings presentation 03/2017 ir.chartnexus.com">{{cite web|url=http://ir.chartnexus.com/umw/doc/Corporate%20Presentation.pdf |title=UMW Holdings Berhad – Corporate presentation – March 2017 |website=ir.chartnexus.com |date=March 2017 |access-date=8 October 2017 |archive-url=https://web.archive.org/web/20171008161845/http://ir.chartnexus.com/umw/doc/Corporate%20Presentation.pdf |archive-date=8 October 2017 |url-status=live }}</ref>

==Sales==
'''Domestic'''

Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%.<ref>{{Cite web|url=https://paultan.org/2017/01/17/perodua-in-2016-207100-vehicles-sold-highest-ever-market-share-with-35-7-of-tiv-6-growth-in-exports/|title=Perodua in 2016 – 207,100 vehicles sold; highest ever market share with 35.7% of TIV; 6% growth in exports - paultan.org|date=17 January 2017}}</ref> This has climbed since, and in 2024, the company sold 358,000 cars in the [[ASEAN]] markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.<ref>{{cite web | url = https://en.engear.tv/news/2025/02/07/perodua-becomes-the-second-largest-manufacturer-in-asean-for-2024/522666/ | archiveurl = https://web.archive.org/web/20250518041339/https://en.engear.tv/news/2025/02/07/perodua-becomes-the-second-largest-manufacturer-in-asean-for-2024/522666/ | archivedate = 18 May 2025 | title = Perodua becomes the second largest manufacturer in ASEAN for 2024 | first = Hanif | last = Su'ib | work = Engear | date = 7 February 2025 }}</ref>

'''International'''

In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range.{{Citation needed|date=January 2025}} Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010,<ref>{{cite web | title = UK Auto Sales By Brand – 2010 Year End | url = http://www.goodcarbadcar.net/2011/01/uk-auto-sales-by-brand-2010-year-end.html | publisher = Good Car Bad Car | date = 10 January 2011 }}</ref> mainly due to the new Perodua Myvi selling comparatively well.<ref>{{cite web | title = Perodua Maintains Growth as Market Slows ''(press release)'' | url = http://www.perodua-uk.com/pressrel_180810b.htm | publisher = Perodua UK | date = 18 August 2010 }}{{Dead link|date=November 2025 |bot=InternetArchiveBot }}</ref> The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.<ref name=Xmarkets>{{cite web | url=https://www.perodua.com.my/export-market/overview.html | title=Export Market: Overview | work = Perodua Website }}</ref>

As of 2025, Perodua cars are exported to Singapore, [[Brunei]], [[Mauritius]], [[Fiji]], Sri Lanka, and [[Seychelles]].<ref name=Xmarkets/> Since 2007, the company also exports the Myvi to Indonesia as the [[Daihatsu Sirion]]; this made up 55 percent of Perodua's exports in 2020.<ref>{{Cite web|date=21 January 2020|title=Perodua exports hit 2,825 units in 2019, up from 2,184 – paultan.org|url=https://paultan.org/2020/01/21/perodua-exports-hit-2825-units-in-2019-up-from-2184/|access-date=27 January 2022|website=Paul Tan's Automotive News}}</ref>

In 2021, the company began exploring the idea of exporting used Perodua cars overseas.<ref>{{cite web |last1=Tan |first1=Danny |title=Perodua studying export of traded-in used cars – CEO |url=https://paultan.org/2021/12/06/perodua-studying-export-of-traded-in-used-cars-ceo/ |website=paultan.org}}</ref> As of 2024, the company was exporting used cars to a few countries, including Fiji.<ref name="PP">{{cite news |last1=Poon |first1=Elim |title=Perodua plans East Coast spare parts hub |url=https://www.thestar.com.my/business/business-news/2024/06/14/perodua-plans-east-coast-spare-parts-hub |work=The Star|date=14 June 2024 |access-date=12 July 2024}}</ref> At the same time, exports of used cars to Sri Lanka were halted.<ref name="PP"/>{{clear}}

==Models==
===Current===
{| class="wikitable sortable" style="text-align: center; width: 100%"
|-
! colspan="2" rowspan="2" width="12%" |Model
! rowspan="2" width="12%" |Introduction
! colspan="2" width="12%" scope="col |Current model
! rowspan="2" scope="col |Vehicle description
|-
! width="12%" |Introduction (model code)
! width="12%" |Update/[[Facelift (automotive)|facelift]]
|-
|[[File:2021 Perodua Myvi 1.5 AV (Malaysia) front view.png|200x200px]]
![[Perodua Myvi|Myvi]]
|2005
|2017 ([[Perodua Myvi#M800|M800]])
|2021
|[[B-segment]] hatchback. Exported to Indonesia as the [[Daihatsu Sirion]].
|-
|[[File:2022 Perodua Alza AV GearUp (Malaysia) front view 02.png|200x200px]]
! scope="row" |[[Perodua Alza|Alza]]
|2009
|2022 ([[Perodua Alza#W150|W150]])
|–
|Three-row B-segment MPV based on the [[Daihatsu Xenia (W100)|Daihatsu Xenia]]
|-
| [[File:2023 Perodua Axia G (Malaysia) front view 02.png|200x200px]]
![[Perodua Axia|Axia]]
|2014
|2023 ([[Perodua Axia#A300|A300]])
|–
|[[A-segment]] hatchback based on the [[Daihatsu Ayla]] and the successor to the [[Perodua Viva]]
|-
| [[File:2020 Perodua Bezza (front).png|200x200px]]
![[Perodua Bezza|Bezza]]
|2016
|2016 ([[Perodua Bezza#B300|B300]])
|2020
|A-segment sedan, based on the [[Perodua Axia]]
|-
| [[File:Perodua Aruz AV in Penang, Malaysia (1).jpg|200x200px]]
![[Perodua Aruz|Aruz]]
|2019
|2019 ([[Perodua Aruz|F8r50]])
|–
|Three-row, rear-wheel-drive B-segment SUV based on the [[Daihatsu Terios]]
|-
|[[File:2021 Perodua Ativa H (Malaysia) front view 04.jpg|200x200px]]
![[Perodua Ativa|Ativa]]
|2021
|2021 ([[Perodua Ativa|A270]])
|–
|A-segment SUV based on the [[Daihatsu Rocky (A200)|Daihatsu Rocky]]
|}

===Past===
* [[Perodua Kancil]] (1994–2009; A-segment hatchback, based on the [[Daihatsu Mira#L200|Daihatsu Mira L200]])
* [[Perodua Rusa]] (1996–2007; microvan, based on the [[Daihatsu Zebra]])
* [[Daihatsu Terios#Malaysia|Perodua Kembara]] (1998–2007; A-segment SUV, based on the [[Daihatsu Terios#J100|Daihatsu Terios J100]])
* [[Perodua Kenari]] (2000–2009; A-segment hatchback, based on the [[Daihatsu Move#L900|Daihatsu Move L900]])
* [[Perodua Kelisa]] (2001–2007; A-segment hatchback, based on the [[Daihatsu Mira#L700|Daihatsu Mira L700]])
* [[Perodua Viva]] (2007–2014; A-segment hatchback, based on the [[Daihatsu Mira#L250|Daihatsu Mira L250]])
* [[Perodua Nautica]] (2008–2009; A-segment SUV, based on the [[Toyota Rush#J200|Toyota Rush]])

==Slogans==
{{Unreferenced section|date=January 2025}}
'''Corporate'''
* "Kehebatan Yang Pasti" {{small|("assured excellence")}} (1997–2008)
* "Happy Motoring" (2000–2008)
* "Building Cars, People First" (2008–present)
* "Kepuasan Pelanggan Sepenuhnya" {{small|("complete customer satisfaction")}} (2021–present)

'''Anniversary'''
* ''10 Years of Excellence'' (Perodua's 10th-anniversary slogan, 2003)
* ''20 Years of Driving Value and Beyond'' (Perodua's 20th-anniversary slogan, 2013)

==Brand identity==
<gallery heights="100px" widths="200px">
Perodua (1993-1998).svg|First logo (1993–1998)
Perodua (1998-2008).svg|Second logo (1998–2008)
Perodua Logo (2008 - Present).svg|Current logo
</gallery>

===Logo history===
{{Unreferenced section|date=January 2025}}

Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from [[Universiti Teknologi Malaysia]]. Perodua officially unveiled the new corporate logo on 24 August 1998, when they launched Malaysia's first sport utility vehicle, the [[Perodua Kembara]].

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical.

==Awards and accolades==
* People's Choice, Automotive Category (Bronze) – Putra Brands Awards 2010<ref name=":0">{{Cite web|url=http://aaaa.org.my/putrabrandawards/|title=Winners|access-date=30 November 2018|website=PUTRA BRAND AWARDS|archive-url=https://web.archive.org/web/20181130064613/http://aaaa.org.my/putrabrandawards/|archive-date=30 November 2018|url-status=live}}</ref>
* People's Choice, Automotive Category (Silver) – Putra Brands Awards 2012, 2015 & 2016<ref name=":0" />
* Most Favorite Brand Automotive Sedan/Compact Cars – The BrandLaureate Bestbrands Award 2016—2017<ref>{{Cite web|url=http://www.thebrandlaureate.com/page-index-id-517|title=Most Favourite Brand Awards – The BrandLaureate|access-date=30 November 2018|website=THEBRANDLAUREATE|archive-url=https://web.archive.org/web/20181130065949/http://www.thebrandlaureate.com/page-index-id-517|archive-date=30 November 2018|url-status=live}}</ref>
* People's Choice, Automotive Category (Gold) – Putra Brands Awards 2017 & 2018<ref name=":0" />

==References==
{{reflist|30em}}

==External links==
* {{Official website}}

{{Perodua vehicles}}
{{Perodua}}
{{Daihatsu}}
{{Toyota Motor Corporation}}
{{Automotive industry in Malaysia}}
{{Authority control}}

[[Category:1993 establishments in Malaysia]]
[[Category:Car manufacturers of Malaysia]]
[[Category:Vehicle manufacturing companies established in 1993]]
[[Category:Malaysian brands]]
[[Category:Government-owned companies of Malaysia]]
[[Category:Privately held companies of Malaysia]]
[[Category:Car brands]]