Aviva

Aviva plc is a British multinational insurance company headquartered in London, England. It has about 25.2 million customers across its core markets of the United Kingdom, Ireland and Canada.<ref name="about">Template:Cite web</ref> In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider. Aviva is also the second largest general insurer in Canada.

Aviva has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

Name

The name of the company upon its formation in May 2000 was CGNU plc and was created when Norwich Union merged with insurer CGU plc.<ref>Template:Cite book</ref> In April 2002, the company's shareholders voted to change the company name to Aviva plc, an invented palindrome word derived from "viva", the Latin for 'alive' and designed to be short, memorable and work worldwide. The new company's logo incorporated a triangle, which is based on the spire of Norwich Cathedral. The Norwich Union brand was retained for the UK long-term savings and general insurance business.<ref>Template:Cite news</ref>

In April 2008, Aviva announced that it would adopt the Aviva name as its worldwide consumer-facing brand, and that the Norwich Union brand would be phased out in the United Kingdom.<ref>Template:Cite news</ref>

History

Aviva can trace its history back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696.<ref>Template:Cite web</ref><ref>Note: taken over by Commercial Union in 1905</ref>

Predecessor company London and Lancashire Fire and Life, pictured in Dublin, Template:Circa

It was created by a merger of two British insurance firms, Norwich Union and CGU plc<ref>Template:Cite news</ref> (itself created by the merger of 1998 of Commercial Union and General Accident<ref>Template:Cite web</ref>) as CGNU in February 2000. The Aviva name was adopted in July 2002.<ref>Template:Cite news</ref> Thereafter, most of the group operations, except for some strong local brands, were carried out under the uniform brand "Aviva".<ref>Template:Cite web</ref>

In 2002, Aviva purchased Abeille Vie, a French life insurance company.<ref>Template:Cite web</ref>

In March 2005, Aviva acquired the RAC plc breakdown recovery operation for around £1.1 billion.<ref>Template:Cite web</ref>

In July 2006, Aviva greatly increased its presence in the United States by acquiring AmerUs Group, a Des Moines based financial services company, founded as the Brotherhood of American Yeomen in 1896, in a $2.9 billion (£1.6 billion) deal.<ref>Template:Cite news</ref>

The launch was supported by a £9 million advertising campaign to promote the rebranding (one of the most expensive ever in the insurance field), with the participation of celebrities including Bruce Willis and Alice Cooper.<ref>Template:Cite news</ref> In June 2009, the company decided to dispose of Navigator, its Australian wealth management business, to National Australia Bank for A$825 million (£401 million).<ref>NAB buys Aviva to become biggest life insurer Sydney Morning Herald, 22 June 2009</ref>

In October 2009, the company decided to focus on its commercial insurance sector and demonstrate its commitment to brokers by launching their 'find a broker' facility, using the British Insurance Brokers Association search engine. To help them with this endeavour, Paul Whitehouse was recruited to play the part of a successful hairdresser running three salons. The message of the campaign focused on business insurance through insurance brokers.<ref>Template:Cite news</ref>

In September 2011, Aviva completed the sale of RAC plc breakdown recovery operation for £1.0 billion to The Carlyle Group.<ref>Template:Cite web</ref> In February 2012, Aviva sold its occupational health business to the British support services company Capita.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

In July 2012, Aviva announced plans to sell or close 16 non core businesses in order to simplify its activities and boost shareholder returns.<ref name=bbc5712>Template:Cite news</ref> As part of the plans Aviva announced the sale of its operations in South Korea and the closure to new business of its bulk buying annuity unit in the United Kingdom.<ref name=bbc5712/> In August 2012, Aviva announced that up to 800 jobs would be lost, following a reorganization caused by further turmoil in the Eurozone.<ref name=aviva>Template:Cite news</ref>

In December 2012, Aviva agreed to sell Aviva USA Corporation to Athene Holding for US$1.8 billion (£1.1 billion) as part of a plan to improve shareholder returns and reduce the group's capital requirements, having paid $2.9 billion in 2006 and incurring a large loss on sale.<ref>Template:Cite news</ref><ref>Template:Cite news</ref> Athene subsequently sold the life insurance business of Aviva to Global Atlantic.<ref>Template:Cite web</ref>

On 13 April 2015, Aviva completed the £5.6 billion all share takeover of Friends Life Group. Andy Briggs, then group chief executive of Friends Life, became CEO of Aviva UK Life, with Mark Wilson continuing as CEO of the enlarged Aviva Group.<ref name=teleapr15>Template:Cite web</ref> In July 2016, Aviva froze withdrawals from the Aviva Investors Property Trust because of a lack of liquidity after Britain's vote to leave the European Union on 23 June.<ref>Template:Cite news</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> In September 2017, Aviva agreed to sell its Italian joint venture Avipop Assicurazioni to Banco BPM for US$312.01 million (€265 million).<ref>Template:Cite news</ref>

In March 2018, Aviva, controversially, announced that it "had the ability" to cancel its irredeemable preference shares at par. This caused a wider sell off in the preference share market in the United Kingdom.<ref>Template:Cite news</ref> Also in March 2018 the company announced to spend around £600 million on so called "bolt on" acquisitions, that are in "Poland, Turkey, anywhere we have existing markets".<ref>Template:Cite web</ref>

In October 2018, Mark Wilson agreed to step down as CEO with immediate effect, with Adrian Montague taking interim control of the company, pending Wilson's formal departure in 2019.<ref>Template:Cite web</ref> Maurice Tulloch was appointed CEO in March 2019;<ref name=tulloch>Template:Cite web</ref> however, he stood down in July 2020 for family health reasons and was replaced by Amanda Blanc, who previously served as an Independent Non-Executive Director of the company.<ref name=blanc>Template:Cite news</ref>

Also in July 2020, Aviva completed the sale of Friends Provident International Limited (FPIL) to RL360º.<ref>Template:Cite web</ref> In November 2020, Aviva sold its stake in their Indonesian company Astra Aviva Life<ref>Template:Cite web</ref> and their Hong Kong division.<ref>Template:Cite web</ref>

In 2021, Aviva sold its French operations to Aéma Groupe.<ref>Template:Cite news</ref> As part of the deal, Aviva agreed to indemnify Aéma against potential legal liabilities to Max-Hervé George.<ref>Template:Cite news</ref><ref>Template:Cite news</ref> In May, Aviva completed the sale of its Turkish business,<ref>Template:Cite web</ref> followed by businesses in Italy (Aviva Italia Holding), Poland and Vietnam in December 2021.<ref>Template:Cite web</ref><ref>Template:Cite news</ref>

In April 2023, Aviva terminated its membership of the Confederation of British Industry in response to allegations made by former employees of sexual harassment and rape at the business group.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

In September 2023, it was announced Aviva had acquired the London-headquartered life insurance company, AIG Life Limited from Corebridge Financial for £460 million.<ref>Template:Cite web</ref>

In November 2023, Aviva acquired a Canadian vehicle replacement insurance business, Optiom, for £100 million (US$126 million).<ref>Template:Cite web</ref>

In December 2024, Aviva agreed to acquire Direct Line Group for £3.7 billion,<ref>Template:Cite news</ref> nearly a month after its previous bid of £3.3bn was rejected.<ref>Template:Cite news</ref>

On 1 July 2025, Aviva completed the acquisition of Direct Line Group.<ref>Template:Cite news</ref>

Operations

Aviva Canada

Aviva's main activities are the provision of general and life insurance, long term savings products and fund management services. The group has around 23,000 employees and 25.2 million customers.<ref name="about" /> Aviva Investors has £253 billion assets under management as of 14 August 2025.<ref name=":0">Template:Cite web</ref>

Principal subsidiaries

• United Kingdom
  • Insurance, Wealth & Retirement
  • Aviva Insurance – General Insurance (including the Quotemehappy brand)
  • Aviva Investors – Fund Management (formerly Morley)
• Canada – Aviva Canada
• China – Aviva-Cofco
• India – Aviva India
• Ireland
  • Aviva Direct
  • Aviva Health

External links

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