Bourbon Street

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Looking up Bourbon Street toward the New Orleans Central Business District
Tile mosaic explaining that the name of the street was Calle de Borbón when New Orleans was capital of the Spanish Province of Louisiana from 1762 to 1803

Bourbon Street (Template:Langx, Template:Langx) is a historic street in the heart of the French Quarter of New Orleans. Extending twelve blocks from Canal Street to Esplanade Avenue, Bourbon Street is famous for its many bars and strip clubs.

Tourist numbers have been growing yearly after Hurricane Katrina in 2005, and the city has successfully rebuilt its tourist base.<ref>Template:Cite web</ref> For millions of visitors each year, Bourbon Street provides a rich insight into New Orleans' past.<ref name="NewOrleansOnline">Template:Cite web</ref><ref>Template:Cite web</ref>

History of Bourbon Street and environs

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1700 to 1880

Street name done with tiles in the sidewalk

The French claimed Louisiana in the 1690s, and Jean Baptiste Le Moyne de Bienville was appointed Director General in charge of developing a colony in the territory. He founded New Orleans in 1718. In 1721, the royal engineer Adrien de Pauger designed the city's street layout. He named the streets after French royal houses and Catholic saints. He paid homage to France's ruling family, the House of Bourbon, with the naming of Bourbon Street.<ref>Ashbury, Herbert. The French Quarter: An Informal History of the New Orleans Underworld. Garden City New York: Garden City Publishing Company, 1936. Print.</ref>

New Orleans was transferred to Spain in 1763 following the Seven Years' War. The Great New Orleans Fire of 1788 destroyed 80 percent of the city's buildings. The Spanish rebuilt many of the damaged structures, which are still standing today, so that Bourbon Street and the French Quarter display more Spanish than French influence.<ref name="gonola">Template:Cite web</ref>

Following a brief restoration of French rule, the United States gained control of the colony with the 1803 Louisiana Purchase.<ref name="loc.gov">Primary Documents in American History - Louisiana Purchase</ref> They translated the French street names into English, with Rue Bourbon becoming Bourbon Street.<ref name="gonola" />

During the 19th century, New Orleans was similar to other Southern cities in that its economy was based on selling cash crops, such as sugar and tobacco. By 1840, newcomers whose wealth came from these enterprises turned New Orleans into the third largest metropolis in the country.<ref name="OnParade">J. Mark Souther. New Orleans on Parade. Baton Rouge, Louisiana: Louisiana State University Press, 2006. Print</ref> The city's port was the nation's second largest, after New York City's.<ref>Template:Cite web</ref>

The main difference between New Orleans and other Southern cities was its unique cultural heritage from having been a French and Spanish possession. Promoters emphasized this cultural legacy, in the form of its architecture, cuisine and traditions, to attract tourists to New Orleans.<ref name="OnParade" />

1880 to 1960

The French Quarter was central to this image of cultural legacy and became the best-known part of the city. Recent arrivals in New Orleans criticized the perceived loose morals of the Creoles, a perception that drew many travelers to New Orleans to drink, gamble and visit the city's brothels, beginning in the 1880s.<ref name="OnParade" />

Bourbon Street was a desirable residential area before about 1900.<ref name="gonola" /> This changed in the late 1800s and early 1900s, when the Storyville red-light district was constructed on Basin Street adjacent to the French Quarter. The area became known for prostitution, gambling and vaudeville acts.<ref name="storyvilledistrictnola">Template:Cite web</ref> Jazz is said to have developed here, with artists such as King Oliver and Jelly Roll Morton providing musical entertainment at the brothels.

This was also the era when some of New Orleans' most famous restaurants were founded. Galatoire's, at 209 Bourbon Street<ref name="galatoires">Template:Cite web</ref> was established by Jean Galatoire in 1905. Known for years by its characteristic line snaking down Bourbon Street, patrons waited for hours just to get a table, especially on Fridays.<ref name="galatoires" />

Before World War II, the French Quarter was emerging as a major asset to the city's economy. While there was an interest in historic districts at the time, developers pressured to modernize the city. Simultaneously, with the wartime influx of people, property owners opened adult-centered nightclubs to capitalize on the city's risqué image. Wartime Bourbon Street was memorably depicted in Erle Stanley Gardner's detective novel "Owls Don't Blink". After the war, Bourbon Street became the new Storyville in terms of reputation.<ref name="OnParade" /> By the 1940s and 1950s, nightclubs lined Bourbon Street; there were over 50 different burlesque and striptease shows and venues with exotic dancers.<ref name="OnParade" />

Since 1960

Bourbon Street, New Orleans, 2002

There was a move in the 1960s under District Attorney Jim Garrison to clean up Bourbon Street. In August 1962, two months after he was elected, Garrison began raiding adult entertainment establishments on Bourbon. His efforts mirrored those of his predecessors, which had been largely unsuccessful; however, he had more success. He forced closure on a dozen nightclubs convicted of prostitution and selling overpriced alcohol. Following this campaign, Bourbon Street became populated by peep shows and sidewalk beer stands.<ref>Savage, James. “Born on Bourbon Street: Jim Garrison’s French Quarter Fracas and the Shady Origins of a First Amendment Milestone, 1962-1964.” Louisiana History: The Journal of the Louisiana Historical Association 49.2 (2008): 133-162</ref>

When Mayor Moon Landrieu came into office in 1970, he focused his efforts on stimulating tourism. He did so by making Bourbon Street a pedestrian mall, making it more inviting.<ref name="OnParade" /> The 1980s and 1990s were characterized by a Disneyfication of Bourbon Street. Critics of the rapid increase of souvenir shops and corporate ventures said that Bourbon Street had become Creole Disneyland, and that the street's authenticity had been lost in this process.<ref>Gotham, Kevin Fox. "Authentic New Orleans: Touristm, Culture, and Race in the Big Easy." New York: New York University Press, 2007. Print</ref>

On April 5, 2018, a giant saxophone, nearly Template:Convert high, was installed in the street, a gift from Namur, Belgium to commemorate that the inventor of the instrument, Adolphe Sax, was from Dinant in Namur.<ref>Template:Cite web</ref>

Impact of Hurricane Katrina

Template:Main Given Bourbon Street's high-ground location in the French Quarter, it was mostly intact following 2005's Hurricane Katrina. A major tourist attraction, Bourbon Street renovation was given high priority after the storm. However, New Orleans was still experiencing a lack of visitors.<ref name="timemag">Template:Cite magazine</ref> In 2004, the year before Katrina, the city had 10.1 million visitors. The year after the storm, that number was 3.7 million.<ref name="auto">Template:Cite news</ref>

One third of the city's operating budget, approximately $6 billion before Katrina, came from visitors and conventions, so officials saw tourism as vital for post-disaster economic recovery.<ref name="timemag"/>

The New Orleans Tourism Marketing Corporation initiated efforts to draw visitors back to the city, featuring celebrities such as Emeril Lagasse and Patricia Clarkson with the slogan, "Come fall In love with Louisiana all over again."<ref name="timemag" /> Travelers heard mixed messages in the media. Advertising campaigns gave the impression that New Orleans was thriving, while city leaders asked for increased federal financial assistance and National Guard troops to help control municipal crime waves.<ref name="timemag" />

New Orleans has been working its way back to pre-Katrina tourist numbers, as it attracted 9.5 million visitors in 2014 and 10.5 million visitors in 2016.<ref name="nola15">Template:Cite web</ref> The 2016 record was the highest since 2004.<ref name="auto"/>

For a time in April 2017, the 100 block of Bourbon Street was closed off for reconstruction of the street and its underground utilities as part of the city's $6 million French Quarter infrastructure project.<ref>Template:Cite news</ref>

Impact of COVID-19

The emergence of the COVID-19 pandemic in 2020 profoundly impacted this renowned destination, triggering a series of unprecedented challenges and transformations that reverberated throughout the local community and beyond. The effects of COVID-19 on Bourbon Street were far-reaching, encompassing economic, social, and cultural dimensions. The implementation of strict public health measures, including lockdowns and capacity restrictions, dealt a significant blow to the area's economy, particularly its hospitality sector. On Saturday, July 25, the first day of the ban, the morning pace was about the same as a normal day on Bourbon Street but by afternoon, it had picked up to 17 to 20 people per minute, and steadily increased over the next eight hours, peaking between 10 and 10:30 p.m. to around 58 people per minute. Few appeared to be holding drinks, and those who did had probably purchased cans or bottles at stores, as all the bars and music clubs were closed.<ref name=":0">Template:Cite web</ref>

According to a report by The Times-Picayune/The New Orleans Advocate, the closure of bars, restaurants, and entertainment venues along Bourbon Street led to substantial revenue losses and widespread layoffs, plunging many businesses into financial distress.<ref name=":0" /> Moreover, the absence of tourists, who typically flock to the street year-round, further exacerbated the economic downturn, with hotel occupancy rates plummeting to historic lows.<ref>Template:Cite web</ref> Beyond its economic ramifications, the pandemic also reshaped the social landscape of Bourbon Street. Traditional gatherings and cultural events, such as Mardi Gras festivities and live music performances, were either canceled or significantly scaled back to comply with public health guidelines. The profound impact of these cancellations on the local community was highlighted in a study conducted by researchers from Tulane University, which underscored the emotional toll of lost traditions and communal rituals.<ref>Template:Cite web</ref>

2025 attack

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On January 1, 2025, 15 people were killed and 35 were injured when a pickup truck driven by US Army veteran Shamsud-Din Jabbar, a US citizen,<ref name=apattack/> drove into a crowd of people walking on Bourbon Street,<ref name=apattack>Template:Cite news</ref> in what New Orleans mayor LaToya Cantrell described as a "terrorist attack."<ref>Template:Cite news</ref> Jabbar left the vehicle and attacked with firearms; he was later killed in a standoff with police. There was a flag of Islamist terrorist group ISIS in the bed of the vehicle.<ref name=apattack/> Due to the attack, the 2025 Sugar Bowl, which had been scheduled to be held that day in the local Superdome, was postponed to the following day.<ref>Template:Cite news</ref>

Entertainment, bars, and restaurants

Looking northeast from Iberville Street in 2015

Largely quiet during the day, Bourbon Street comes alive at night – particularly during the French Quarter's many festivals. Most famous of these is the annual Mardi Gras celebration, when the streets teem with thousands of people. Local open container laws allow drinking alcoholic beverages on the Quarter's streets. Popular drinks include the hurricane cocktail, the resurrection cocktail, the hand grenade and the so-called "huge-ass beers" – a large plastic cup of draft beer sold cheaply to tourists.

The most-visited section of Bourbon Street is "upper Bourbon Street" toward Canal Street, an eight-block section of visitor attractions<ref name="City-Data">Template:Cite web</ref> including bars, restaurants, souvenir shops and strip clubs. In the 21st century, Bourbon Street is the home of Template:Usurped, a free, outdoor venue for live jazz performances. The park has sculptures and other tributes to the city's legendary music personalities. Also home to Larry Flynts' Iconic flagship Hustler Club.

Most of the bars are located in the central section of Bourbon. Popular spots include Pat O'Brien's, Johnny White's, the Famous Door, Spirits on Bourbon, Channing Tatum's Saints and Sinners, Razzoo and The Cat's Meow.<ref name="BBOnline">Template:Cite web</ref> Marie Laveau's House of Voodoo is located on the corner of St. Ann Street.

The most renowned restaurant on Bourbon Street is Galatoire's; it represents traditional New Orleans dining and has a dress code. Lafitte's Blacksmith Shop and the Old Absinthe House are two of the many casual eateries.<ref name="NewOrleansOnline" /> Also notable is the locals’ hangout, the Bourbon House.

"Lower Bourbon Street" (lower being a reference to downriver, or downstream Mississippi River), from the intersection of St. Ann Street, caters to New Orleans' thriving gay community. Featuring such establishments as Oz and the city's largest gay nightclub, the Bourbon Pub, St. Ann Street has been referred to as "the Velvet Line"<ref name="DiscoverNewOrleans">Template:Cite web</ref> or "the Lavender Line," the edge or approximate boundary of the French Quarter's gay community. Cafe-Lafitte-in-Exile is the oldest gay bar in the nation. The intersection of Bourbon and St. Ann Streets is also the center of the Labor Day weekend event Southern Decadence, commonly referred to as the Gay Mardi Gras, which attracts upwards of 100,000 participants.<ref name="SouthernDecadence">Template:Cite web</ref>

Bourbon Street's nightlife is also a major part of its entertainment, bar, and restaurant places like Bourbon Bandstand, Fritezel's Jazz Club, Half Past Whiskey, are mainstays for concerts or just good night-out on Bourbon Street.

Historically, noise violations were the responsibility of the individual making the noise.<ref>Palermo, Gina. “Waking the Neighbors: Determining a Landowner’s Liability for Rowdy Tenants Under Louisiana Law.” Louisiana Law Review 70: 1339</ref> This changed in 1996 with Yokum v. 615 Bourbon Street, which ruled that the property owner, not the noise-maker, is responsible for noise violations. A 2010 city ordinance states that no music may be played in the French Quarter between 8 pm and 9 am. Enforcement has been inconsistent, and critics claim its goals are vague. Some even say that the local law is unconstitutional.<ref name="NOLAcurfew">Template:Cite web</ref> Besides being difficult to enforce, music enthusiasts claim that noise ordinances threaten the city's notable music culture. Local jazz bands who play in the streets, such as the To Be Continued Brass Band, would be prohibited from doing so under such ordinances.<ref name="NOLAcurfew" />

"Aggressive solicitation" bans are a more recent issue on Bourbon Street. In 2011, an ordinance<ref name="nolacitycouncil">Template:Cite web</ref> was passed which prohibited individuals and groups from "disseminating any social, political or religious message" at night. The ordinance did not explain the justification for the rule.<ref name="NOLAbible">Template:Cite web</ref> On September 21, 2012, the ACLU of Louisiana won<ref name="wwltv">Template:Cite web</ref> a temporary restraining order against the ban, on behalf of Kelsey McCauley (Bohn), a woman who converted to Christianity through a religious group's activities on Bourbon Street. The group had several of its members arrested, some of whom were cited on September 14, 2012, for violating the anti-solicitation ordinance. A hearing was set for October 1, 2012.

On July 25, 2013, the New Orleans City Council voted 6-0<ref name="NOLAendsban">Template:Cite web</ref> to amend the law and exempt Bourbon Street from the ban, with legal language found acceptable by the participating attorneys.

See also

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