Electrolux

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Logo and wordmark (1961–2015)

Electrolux AB (Template:IPA) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm.<ref>Template:Cite web</ref> It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.<ref>Template:Cite web</ref>

Electrolux products are sold under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use.<ref>Template:Cite web</ref> Electrolux has a primary listing on the Stockholm Stock Exchange.

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History

File:Autoluxlampa.jpg
The Autoluxlamp, a kerosene lamp manufactured by Lux and used in railway stations around the world in the early 20th century

The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm.<ref name="book">Template:Cite book</ref> The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances.

File:Lurelle Guild. Vacuum Cleaner, ca. 1937..jpg
Vacuum cleaner designed by Lurelle Guild Template:Circa Brooklyn Museum

Electrolux made an initial public offering on the London Stock Exchange in 1928 (it was delisted in 2010)<ref>Template:Cite web</ref> and another on the Stockholm Stock Exchange in 1930.<ref name="d" /><ref name="mix">Template:Cite web</ref>

Template:Asof its shares trade on the NASDAQ OMX Nordic Market and over-the-counter.<ref>Template:Cite web</ref> Electrolux is an OMX Nordic 40 constituent stock.

Sales company to major manufacturer

In 1919, a Svenska Elektron AB acquisition,<ref name="book" /> Elektromekaniska AB, became Elektrolux<ref name="hist" /> (the spelling was changed to Electrolux in 1957).<ref name="dishwasher">Template:Cite webTemplate:Dead link</ref> It initially sold Lux branded vacuum cleaners in several European countries.<ref name="hist">Template:Cite web</ref>

In 1923, the company acquired AB Arctic and subsequently added absorption refrigerators to its product line.<ref>Template:Cite web</ref><ref name="d">Template:Cite web</ref> Other appliances soon followed, including washing machines in 1951,<ref name="d10">Template:Cite web</ref> dishwashers in 1959,<ref name="d10" /> and food service equipment in 1962.<ref name="sixties">Template:Cite web</ref>

Mergers and acquisitions

The company has often and regularly expanded through mergers and acquisitions.

While Electrolux had bought several companies before the 1960s, that decade saw the beginnings of a new wave of M&A activity. The company bought ElektroHelios, Norwegian Elektra, Danish Atlas, Finnish Slev, and Flymo, et al., in the nine years from 1960 to 1969.<ref name="sixties" /> It sold its American subsidiary to Consolidated Foods and exited the American market in 1968, only returning in 1974 when Electrolux acquired Eureka-Williams from National Union, one of the oldest names in the vacuum cleaner industry. Electrolux sold its vacuum cleaners using the Eureka brand name in North America until 2004.<ref>Template:Cite web</ref>

This style of growth continued through the 1990s, seeing Electrolux purchase scores<ref name="pres" /> of companies including, for a time, Husqvarna.<ref name="pres">Template:Cite web</ref><ref>Template:Cite web</ref>

Template:Ill, President and later chairman of the board, led the strategic core of an increasingly decentralized Electrolux—and was instrumental to its rapid growth.

While attempts to cut costs, centralise administration, and wring out economies of scale from Electrolux's operations were made in the 1960s and 1970s<ref name="sixties" /><ref name="pres" /> with the focus so firmly on growth,<ref name="pres" /> further company-wide restructuring efforts only began in the late 1990s.<ref name="restructure">Template:Cite web</ref>

2000 to present

In North America, the Electrolux name was long used by vacuum cleaner manufacturer Aerus LLC, originally established to sell Swedish Electrolux products. In 2000, Aerus transferred trademark rights back to the Electrolux Group, and ceased using the Electrolux name in 2004.<ref>Template:Cite web</ref>

Conversely, Electrolux-made vacuums carried the Eureka brand name, which Electrolux continued to use while also selling Electrolux branded vacuums after 2000. Electrolux USA customer service maintains a database of Electrolux made vacuums and provides a link to Aerus's website for the convenience of owners of Electrolux branded Aerus vacuums.<ref>Kitchen Appliances Manufacturers Best Kitchen Brand in India</ref>

Keith McLoughlin took over as president and CEO on January 1, 2011, and became the company's first non Swedish chief executive.

In August 2011, Electrolux acquired from Sigdo Koppers the Chilean appliance manufacturer CTI obtaining several brands with the purchase including: Fensa, Gafa, Mademsa and Somela.<ref>Template:Cite web</ref>

On February 6, 2017, Electrolux announced that it had agreed to acquire Anova Applied Electronics, Inc.,<ref name=":0">Template:Cite news</ref> the U.S.-based provider of the Anova Precision Cooker.<ref name="ElectroluxAnova1">Template:Cite web</ref><ref name="ElectroluxAnova2">Template:Cite web</ref>

On March 23, 2020, Electrolux completed the spin-off of its professional division, which the separated company incorporated as Electrolux Professional AB.<ref>Template:Cite news</ref>

In September 2023, it was announced Electrolux has sold its refrigerator manufacturing facility in Nyíregyháza to the Malmö-headquartered heat pump systems and technology company, Qvantum for €38 million.<ref>Template:Cite web</ref>

Notable products

Electrolux Assistent, 1940

Brands

File:Electrolux Vacuum Cleaner.jpg
An Electrolux canister vacuum cleaner

Electrolux sells under a wide variety of brand names worldwide. Most of them were acquired through mergers and acquisitions and only do business in a single country or geographic area. The following is an incomplete list.

Americas

  • Anova Applied Electronics, Inc.,<ref name=":0" /> provider of the Anova Precision Cooker<ref name="ElectroluxAnova1" /><ref name="ElectroluxAnova2" />
  • Electrolux ICON, premium consumer appliance brand sold in the U.S.<ref>Template:Cite web</ref>
  • Eureka, American consumer vacuum cleaner brand, Sold to Midea in 2016<ref>Template:Cite web</ref>
  • Fensa, Chilean consumer appliance brand, widely available in Latin America.
  • Frigidaire, major appliance manufacturer.
  • Gafa, Argentinean appliance manufacturer.
  • Gibson, refrigerator and air conditioning manufacturer<ref>Template:Cite web</ref>
  • Mademsa, Chilean home appliance brand
  • Philco, former U.S. consumer electronics and appliance manufacturer for appliances, though the brand name is also used separately for electronics by Philips
  • Sanitaire, commercial product division of Eureka
  • Somela, Chilean home appliance brand, available throughout Latin America<ref>Template:Cite web</ref>
  • Tappan, former U.S. appliance manufacturer
  • White-Westinghouse, former U.S. appliance manufacturer

Europe

Oceania

  • Dishlex, a budget-friendly dishwasher brand sold in Australia (discontinued in August 2021)<ref>Template:Cite web</ref>
  • Kelvinator, an air conditioning and fridge freezer brand sold in Australia, India and elsewhere<ref>Template:Cite web</ref>
  • Simpson, previously sold Kitchen and laundry appliances, now they only sell laundry appliances. They are a brand sold in Australia and New Zealand. (discontinued in July 2022) <ref>Template:Cite web</ref>
  • Westinghouse, a kitchen and laundry appliance brand in Australia licensed from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.<ref>Template:Cite web</ref>

Middle East

Global/other

This list does not include brands such as Kenmore, IKEA, and John Lewis, which may sell Electrolux produced appliances but are not owned by or affiliated with Electrolux, as Electrolux acts as an OEM for these brands.

Slogan

The company's international slogan is "Shape living for the better". In the past it was "Thinking of you".<ref>Template:Cite web</ref>

In the 1960s the company successfully marketed vacuums in the United Kingdom (UK) with the slogan "Nothing sucks like an Electrolux".<ref>*Nothing sucks like an ad myth |adland.tv Template:Webarchive

In Indonesia, the Electrolux previous slogan was "Kalau saja semua seawet Electrolux" (English: If only all are as durable as Electrolux).Template:Cn

See also

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References

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Template:Electrolux Template:Home appliance brands

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