Lotteria
Template:Short description Template:About Template:More citations needed Template:Use dmy dates Template:Infobox company
Lotteria (Template:Korean; Japanese: ロッテリア; stylized in all caps) is a South Korean-Japanese company that operates a chain of fast food restaurants in East Asia, having opened its first restaurant in Tokyo in September 1972. Taking its name from its parent company, Lotte Corporation, it currently has franchises in Japan (sold to Zensho Holdings), South Korea, Indonesia, Vietnam, Cambodia, Laos, and Myanmar.<ref name=Myan/> The origin of the name is a combination of corporate names Lotte and Cafeteria.Template:Citation needed
Its menu includes typical fast-food items such as burgers, french fries, fried chicken, chicken wings and chicken fingers.
History
The company was founded in February 1972 in Tokyo, Japan, by Shin Kyuk-ho, a Korean entrepreneur. Its first franchises opened in Nihonbashi, Ueno and Yokohama in September of that year.<ref>Lotte Corporate History, 1970–1999 Template:Webarchive</ref> In 1979, the brand was established in Seoul, South Korea.<ref name="lankov">Template:Cite web</ref> Lotteria later spread throughout East Asia adding locations in China, Myanmar, Taiwan and Vietnam.
Businesses by country
Japan
In 2005, Genichi Tamatsuka, the former president of Fast Retailing Co. (which operates the Uniqlo brand), was appointed as chairman and CEO during a management restructuring in 2005. The appointment was the result of a previous contract undertaken by Revamp Corp, a business revitalization company.<ref name=kyodo>Template:Cite news</ref>
On February 16, 2023, Lotteria of Japan was announced all shares of Lotteria would be sold to major Japanese fast food holding company Zensho on April 1, 2023.<ref>Template:Cite web</ref> In September, Zensho opened a spinoff chain of Lotteria called Template:Nihongo.<ref>Template:Cite news</ref>
South Korea
Lotteria South Korea was founded in 1979,<ref>Template:Cite web</ref> as part of an expansion of the Lotte Group which also included Lotte Chilsung Beverages, Lotte Food and Lotte Ham. Lotteria became the number-one fast food restaurant chain in South Korea. The company achieved a 45% market share in 2001 (compared to 20.1 percent for McDonald's).<ref name="lankov" /> Lotteria's success was achieved in part by introducing lines of Koreanized fast food including its now signature kimchi burger, leading to it being seen by most Koreans as a native version of most Western-style fast-food restaurants. The company tries to imitate the western idea of fast food through "cleanliness, bright interior, Western pop music as an audio background," with the idea of trying to create "the impression of a 'small piece of America in the middle of Korea'".<ref name="lankov" /> Their business strategy resulted in growth rates of 10 percent in 2006 and 16 percent in 2007; by 2009, Lotteria had 920 outlets across the country.<ref name=fridays>Template:Cite web</ref>
In March 2009, Lotteria took full control of the South Korean branch of T.G.I. Friday's.<ref name="fridays" /> It had previously invested 10 billion won in the chain in 2002.<ref>Template:Cite web</ref> Lotteria also runs Natuur, one of South Korea's major ice cream franchises,<ref name="NatuurHomepage">Template:Cite web</ref><ref>Template:Cite web</ref> itself introduced to South Korea by Lotte in 1998.<ref>Template:Cite web</ref>
Lotteria is also famous for shrimp burgers. In January 2021, the square shrimp double burger, which was released for a month for limited sales, announced that it would sell it as a regular product due to favorable responses.<ref>Template:Cite web</ref>
China
Lotteria entered the Chinese market in 1994 and mainly centered in Beijing, but it ended operation in 2003 due to a lack of popularity among potential customers. In 2008, Lotteria restarted business in China with new operation strategies that specifically targeting Yanbian Korean Autonomous Region, other stores are located in cities like Beijing, Qingdao, Yantai and Shenyang.<ref name="yb">Template:Cite journal</ref>
Vietnam
The restaurant entered the Vietnamese market in 2004.<ref name= Myan/> They have a special menu that cannot be found in any other country, which is called "rice and spaghetti".<ref>Template:Cite web</ref>
Indonesia
The chain opened its first Indonesian franchise on 19 October 2011 at Lotte Mart Kelapa Gading, North Jakarta. As of 2015, the chain had 32 outlets in Greater Jakarta, Karawang and Bandung. All outlets in Indonesia were permanently closed on 29 June 2020.<ref>Template:Cite web</ref>
Cambodia
The chain opened its first Cambodian franchise in June 2014 at Aeon Mall, followed by a second store in December 2014 at Soria Mall.<ref name= Myan/> All outlets of the chain in Cambodia were closed in 2024.
Myanmar
The first Lotteria restaurant in Myanmar was opened in Junction Square in Yangon in April 2013, with plans to open 24 more by 2016 from Yangon to Nay Pyi Taw. Along with the regular fare of chicken and burgers, Lotteria is offering dishes tailored to Myanmar consumers, such as chicken rice.<ref name=Myan>Fast food invasion looms in Yangon, Myanmar Times, 1 April 2013</ref>
Singapore
Lotteria is slated to expand to Singapore by the second quarter of 2025.<ref>Template:Cite web</ref>
United States
In 2023, The chain has interest to expand outside of Asia by opening a location in the United States. Lotteria had its introduction at the National Restaurant Association Show in Chicago the following year. On August 14, 2025, Lotteria opened first U.S. Store in Fullerton, California with a preview opening from August 11 to August 13 of the same year.<ref>https://www.businesskorea.co.kr/news/articleView.html?idxno=249714</ref>
Malaysia
Lotteria had mentioned interest in expanding to Malaysia since 2023.<ref>Template:Cite web</ref>
Mongolia
The first Lotteria restaurant in Mongolia was opened in the capital city, Ulaanbaatar on 23 June 2018.<ref>Template:Cite web</ref> As of 2025, there are 6 open outlets in Ulaanbaatar.
Other business strategies
In 2003, Lotteria partnered with KT and Intel to provide Wi-Fi access in its restaurants,<ref>Yang, Sung-jim. "Wireless Internet service opens at Lotteria eateries." Korea Herald. Seoul, Korea: 9 April 2003</ref> to help attract more customers. This service has also been available in every restaurant in Japan for NTT Docomo and au mobile users since 2006.
Lotteria has followed the global fast-food trend of shifting towards health-conscious foods and rebranding its image. In the face of health trends, it eliminated trans fats from its French fries.<ref>Template:Cite web</ref> It also introduced healthier menu items, such as a rye bread burger that totals only 350 calories.<ref>Template:Cite web</ref> From 2008, perhaps as a response to McDonald's strategy to become more upmarket, Lotteria began a campaign to change "the image of our stores to create a mood similar to a cafe, geared toward the health-conscious as well as female customers".<ref>Template:Cite web</ref>
Recycling in South Korea
Since 2003, the South Korean government has required a 50-to-100 Won deposit to be levied against all disposable cups sold in restaurants to ensure that they were returned to be recycled.<ref name=recycle>Template:Cite web</ref> As such, products (such as drinks and ice cream) to be consumed in-store are served in reusable plastic containers; or if a customer purchases their product in a disposable cup and pays the deposit, they can have their deposit refunded if they return the empty cup to the counter staff. The recycling law yielded recycling rates for cups of 14 percent in 2003, 22 percent in 2004, and 25 percent in 2005.<ref name=recycle /> This law has since been repealed.
The Seoul city government requires mandatory garbage sorting with food, recyclables and general trash to be separated from each other. Specialized receptacles thus exist (for liquids, paper, uneaten food, plastic, and other general waste) at all Lotteria restaurants. In addition, Lotteria also charges a fee of 50-to-100 Won on bags as is the norm for most Western-style stores and other shopping venues in South Korea.
In 2021, Lotteria announced the introduction of drinking lids instead of straws to reduce the use of plastic straws at 100 direct stores.<ref>Template:Cite web</ref>
See also
References
External links
- Template:Official website (Korea)
- Template:Official website (Japan)
Template:Lotte Template:Food chains in Japan Template:Food chains in South Korea
- Pages with broken file links
- Fast-food hamburger restaurants
- Fast-food chains of Japan
- Fast-food chains of South Korea
- Fast-food franchises
- Restaurants established in 1972
- Food and drink companies based in Tokyo
- Retail companies based in Tokyo
- 1972 establishments in Japan
- 1979 establishments in South Korea
- 2023 mergers and acquisitions