Faux Cyrillic

File:Faux cyrillic black.png

Faux Cyrillic text using Cyrillic letters to represent English-language words

Faux Cyrillic, pseudo-Cyrillic, pseudo-Russian<ref>Jen Chen, "Sweater Hip Check", The Pitch (Kansas City), February 15, 2007 online</ref> or faux Russian typography is the use of Cyrillic letters in Latin text, usually to evoke the Soviet Union or Russia, though it may be used in other contexts as well. It is a common Western trope used in book covers, film titles, comic book lettering, artwork for computer games, or product packaging<ref>"American Perceptions of Vodka Shaken, Not Stirred: An Analysis of the Importance of Vodka’s Foreign Branding Cues and Country-of-Origin Information", Jon Kurland, October 26, 2004 full text</ref><ref>Template:Cite book</ref> which are set in or wish to evoke Eastern Europe, the Soviet Union, or Russia. A typeface designed to emulate Cyrillic is classed as a mimicry typeface.

Letters are substituted regardless of phonetic matching. For example, R and N in RUSSIAN may be replaced with Cyrillic Я ("ya") and И ("i") to form the faux-cyrillic "ЯUSSIAИ" (yaussiai). Other examples include the use of Ш for W, Ц for U, Я/Г for R/vertically flipped L, Ф for O, Д for A, Б, Ь, or Ъ for B/b, З, Э, or Ё for E, Ч or У for Y, backwards Б (written as Б) sometimes for D, upside-down or vertically flipped Л (Л or Л) sometimes for V. Outside the Russian alphabet, Џ (from Serbian) can act as a substitute for U, Ғ (from Turkic languages) for F, Ә (from Turkic languages, Abkhaz, Dungan, Itelmen, Kalmyk and Kurdish) or Є (from Ukrainian) for E, Ө (from Turkic, Mongolic and Uralic languages) for O, Һ (from Turkic and Mongolic languages and Kildin Sámi) for H, and Ћ (Serbian) for Th. A reversed ☭ (written as ☭) is also sometimes used for G.<ref> A reversed hammer and sickle is used for the word-finishing Gs on the poster for The Russians Are Coming, The Russians Are Coming, as can be seen here. </ref>

This effect is usually restricted to text set in all caps, because Cyrillic letter-forms do not match well with lower case Latin letters. In Cyrillic typography, most upright lower case letters resemble smaller upper case letters, unlike the more distinctive forms of Latin-alphabet type. Cursive Cyrillic upper and lower case letters are more differentiated. Most Cyrillic letter-forms were derived from the Greek alphabet in the 9th century, but the modern forms have more closely resembled those in the Latin alphabet since Peter the Great's civil script reform of 1708.

Many versions of Tetris, including those by Atari/Tengen and Spectrum Holobyte, used faux Cyrillic to spell the name as TETЯIS (tetyais) to emphasize the game's Russian origins. The mockumentary film Borat used faux Cyrillic to stylize its title as BORДT (Bordt, in Russian the name would be spelt БОРАТ). Another example is American ammunition manufacturer Red Army Standard Ammunition, which is stylized as "RЭD АRMY STAИDARD" (Rėd army staidard). The Swedish band Avatar used faux Cyrillic to stylize their logo as ДVДTДR (dvdtdr).

Characters

Cyrillic letter	Latin look-alikes	Actual pronunciation
Б	B, G, S, numeral 5, numeral 6, ნ	Template:IPAslink as in boy
В	B, ß	Template:IPAslink as in vault, Template:IPAslink as in wind (Ukrainian)
Г	T, lowercase r, vertically flipped L	Template:IPAslink as in goat, Template:IPAblink~Template:IPAblink similar to hill (Belarusian, Ukrainian)
Д (alt: Δ)	A, O	Template:IPAslink as in door
Ж	X, asterisk, backwards and forwards K	Template:IPAslink similar to treasure
З	E, numeral 3, ვ, ع	Template:IPAslink as in zoo
И	backwards N	Template:IPAslink as in tree or Template:IPAblink as in him (Ukrainian)
Й	N, Ñ, Ň	Template:IPAslink as in you
К	K	Template:IPAslink as in car
Л (alt: Ʌ)	A, N, JI, J	Template:IPAslink as in love or Template:IPAblink as in coal
Н	H	Template:IPAslink as in nose
П	N, H, lowercase n, lowercase h, upside down U	Template:IPAslink as in spot
Р	P	Template:IPAslink as in rope (trilled)
С	C	Template:IPAslink as in soup
У	lowercase Y	Template:IPAslink as in rule
Ф	I, O, Q, Ø, numeral 0	Template:IPAslink as in fawn
Х	X	Template:IPAslink as in Scottish English loch
Ц	U, vertically flipped L connected, LI	Template:IPAslink as in cats
Ч	Y, U, numeral 4	Template:IPAslink similar to check
Ш	W, rotated E, upside down M	Template:IPAslink similar to shrunk
Щ	W, rotated E, vertically flipped L connected	Template:IPAslink similar to wish sheep (Russian), Template:IPA as in fresh cheese (Ukrainian and Rusyn), Template:IPA as in fish tank (Bulgarian)
Ы	bI, vertically flipped P, letter L, numeral 61	Template:IPAslink similar to roses in some dialects
Ь	lowercase b, vertically flipped P	indicates the palatalization of the previous consonant, as in union as opposed to unite
Э	E, backwards C, numeral 3	Template:IPAslink as in echo
Ю	IO, I-O, numeral 10	Template:IPA as in you
Я	backwards R	Template:IPA as in yard

The letters А, В, Е, Ѕ*, І*, Ј*, К, М, Н, О, Р, С, Т, Ү*, У, Ғ*, Ѵ*, and Х (*used in other Cyrillic alphabets or from Church Slavonic) are strongly homoglyphic or related to Latin letters, depending on intended sound values to the point that their substitution may not be noticed, unlike those listed above.

See also

• Homoglyph
• IDN homograph attack
• Foreign branding
• Heavy metal umlaut for a similar practice in the field of heavy metal
• Leet for a similar manner of replacing Latin letters with other glyphs that resemble them
  • Gyaru-moji, Yaminjeongeum, and the Martian language
• Mimicry/Ethnic Typefaces
• Samples of simulation typefaces
• Transformation of text
• UL Recognized Mark (left-italic ЯU)
• Pseudolocalization, a technique of testing software's ability to be localized, using diacritical marks, faux Cyrillic and other lookalikes of (usually) English characters to simulate other languages for purposes of string handling

External links

• The Backwards R on TV Tropes - Explains in greater detail with examples.
• ҒДԞЄ ЯЦSSЇДИ GЄЙЭЯДҐФЯ - A Faux Cyrillic generator that uses lookalikes to replace Latin letters.